Raymond Wagel
Monroe
Summary
Innovative Product Management professional bringing expansive product lifecycle knowledge and trend forecasting expertise. Well-versed in creating and managing effective marketing campaigns and product positioning.
Overview
11
11
years of professional experience
Work History
Senior Product Manager, Group Lead: Sleep, Sound & Wellness Category
Homedics, LLC
Commerce Township
03.2023 - Current
- Led cross-functional teams to launch three new product lines, resulting in an additional 20% increase in overall category revenue and expanded retail placement
- Developed a go-to-market strategy for a mobile app-driven product, boosting after-purchase revenue through in-app purchases and targeted content for enhanced user experiences
- Managed a product portfolio generating $50M+ annually, overseeing product optimizations that improved market share by 10%
- Collaborated with global suppliers and led cross-departmental integration initiatives to reduce time to market for FDA-approved products, ensuring high-quality production and regulatory compliance
- Conducted post-launch analysis, monitoring consumer feedback and sales data, using insights to optimize features and reduce churn by 20%
Creative Project Manager
Shinola Detroit, LLC
Detroit
09.2021 - 02.2023
- Developed and executed a critical path calendar for product development and campaign management, improving project efficiency and measurability
- Collaborated with teams across product, engineering, and design to create innovative product lines, ensuring market fit and cohesive brand messaging for DTC and wholesale business
- Conducted seasonal market research and identified consumer trends, informing product direction and packaging design to align with brand and consumer expectations
- Managed external relationships with licensing partners, ensuring timely and on-brand project delivery
Senior Product Development Manager
Cequent Performance Products
Plymouth
04.2021 - 09.2021
- Directed a high-performing, collaborative team in the end-to-end development and successful launch of innovative technical products, utilizing a structured gate process to drive alignment, mitigate risks, and ensure timely delivery from concept to market
- Integrated mobile app technology into the product portfolio, opening new avenues for market differentiation and consumer engagement
- Managed global sourcing and supply chains, optimizing costs while maintaining product quality and meeting regulatory standards
- Drove the development of a comprehensive (re)brand strategy for ROLA Products, strengthening brand equity and enhancing global product positioning
Senior Product Development Manager
Shinola Detroit, LLC
Detroit
11.2016 - 04.2021
- Managed product roadmaps for multiple categories, overseeing the full development lifecycle from ideation to launch and driving year-over-year revenue growth
- Developed and maintained strong relationships with overseas and domestic suppliers and strategic partners, ensuring cost-effective pricing, quality control, and timely delivery
- Created and executed comprehensive go-to-market strategies, including packaging and in-store displays, to strengthen brand equity and optimize retail impact
- Led cross-functional teams (engineering, sales, finance, procurement) to deliver consumer-focused products on schedule and within budget
Senior Product Development Manager
Cequent Performance Products
Plymouth
03.2014 - 11.2016
- Directed a high-performing, collaborative team in the end-to-end development and successful launch of innovative technical products, utilizing a structured gate process to drive alignment, mitigate risks, and ensure timely delivery from concept to market
- Integrated mobile app technology into the product portfolio, opening new avenues for market differentiation and consumer engagement
- Managed global sourcing and supply chains, optimizing costs while maintaining product quality and meeting regulatory standards
- Drove the development of a comprehensive (re)brand strategy for ROLA Products, strengthening brand equity and enhancing global product positioning
Education
Bachelor of Science - Communications (Marketing focus), Journalism
Eastern Michigan University
Ypsilanti, MISkills
- Product Lifecycle Management
- Consumer Insights & Market Research
- Cross-Functional Team Leadership
- Business & Financial Analysis
- Strategic Product Positioning
- Product Roadmap Development
- Post-Launch Monitoring & Optimization
- Packaging & In-Store Merchandising
- Project Management Software & Methods
- Product Design & Technical Collaboration
- Brand Strategy & Messaging
- Global Manufacturing & Vendor Relations
Software Applications And Training
- Asana and SmartSheet Project Management
- Backbone PLM Software
- CAPM Course Certification
- Agile Scrum Course Certification
- Adobe Illustrator, InDesign, and Photoshop
- Microsoft Office Applications
- Keyshot Industrial Design Rendering Software
- Business Objects & QlickView Business Intelligence Software
- JD Edwards Database & Business Solutions
Timeline
Senior Product Manager, Group Lead: Sleep, Sound & Wellness Category
Homedics, LLC
03.2023 - Current
Creative Project Manager
Shinola Detroit, LLC
09.2021 - 02.2023
Senior Product Development Manager
Cequent Performance Products
04.2021 - 09.2021
Senior Product Development Manager
Shinola Detroit, LLC
11.2016 - 04.2021
Senior Product Development Manager
Cequent Performance Products
03.2014 - 11.2016
Bachelor of Science - Communications (Marketing focus), Journalism
Eastern Michigan University
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