Rebecca Anderson
Sarasota
Summary
Marketing professional and energetic team builder with a diversified background and understanding of achieving brand excellence. Experience in retail marketing, brand marketing and product marketing.
Overview
12
12
years of professional experience
Work History
Strategic Communications Manager, Dremel DIY Busin
Robert Bosch Tool Corporation
01.2019 - Current
- Develops and establishes strategic marketing communications for all DIY launches and existing product categories within the DIY Dremel business.
- Current launch lead for Dremel's newest 12V Platform of DIY tools. Responsibilities include overseeing UX research and implementation of UX results, coordination of content development for packaging, photography, videography, E-comm assets, and manages launch workflow between product team, sales team and marketing team.
- Leads content vision for all DIY categories for various platforms, and supports establishing a cohesive brand voice and identity.
- Builds strong relations with agency partners who support strategy and content creation.
- The the 2023-2024 Versa Scrub Daddy launch and the Universal True Fit oscillating launch at Lowes (2024).
- Developed and implemented an oscillating communication strategy for the Lowes oscillating line review which secured a 10M incremental business opportunity in 2024.
- Continues to evaluate and implement new oscillating communication strategy to improve user shopping journey.
- Utilizes market research data to improve POP assets and effectively communicate to our target audiences.
- Supports on-going sales needs for customer presentations and improving communications both in-store and online.
- Supports central marketing team with product specific communication best practices for 12V, oscillating, cleaning and compact saws.
- Lead the 2019-2022 launch of Home Solutions 4V cordless tools and 20V compact and oscillating tools.
Brand Manger, Central Marketing Team
Robert Bosch Tool Corporation
10.2016 - 12.2018
- Managed partnership marketing relationship with The Home Depot to maximize marketing opportunities to grow business beyond its share.
- Collaborated with The Home Depot marketing team to plan digital campaigns and marketing events for new and existing products.
- Created and launched campaigns across digital and traditional channels to drive awareness and sales for the launch of the Dremel Versa Power Scrubber in 2018, a category first.
- Through strategic brand storytelling, gained incremental sales lift of $475K at Menards with first off-shelf placement in 2017.
- Determined customers' needs for ILH accounts and developed collateral to support each.
- Attended and supported trade shows to promote brand and build relationships with potential customers.
Product Marketing Intern, SKILSAW
Robert Bosch Tool Corporation
04.2015 - 10.2016
- Assisted in User Experience (UX) utilizing traditional Scrum practices on linear cutting to determine ideal market positioning for new product line.
- Attended on-site visits to observe users working with reciprocating saws both in commercial and residential settings.
- Created and improved visual brand expression by defining gaps in packaging communication for circular saw cutting category.
- Researched and evaluated potential new cutting products; created presentations to share with key stakeholders.
Sales Intern
Field Tool Supply Company
06.2014 - 03.2015
- Revitalized a traditional business by reaching out to new customers through tailored sales pitches.
- Organized customer database by analyzing existing documents and determining critical information missing from files based on sales performance.
- Revised and analyzed company catalog to ensure accuracy of information and improve communication of products.
Intern
South East Asian Refugee Community Home
03.2013 - 05.2014
- Compiled and evaluated health data for the Minnesota Health Department to better understand the health disparities amongst various demographics of individuals.
- Completed five grant applications, including applications for United Way and General Mills. Awarded $17,000 in grants which were used towards child care program support within the organization.
Education
Online Digital Marketing Certificate - AMA Professional Certified Marketer PCM in Digital
Digital Marketing Institute X AMA
Online04.2021
MBA - Marketing
DePaul University
Chicago, IL06.2016
Master of Arts - Psychology
University of Minnesota - Twin Cities
Minneapolis, MN05.2013
Skills
- Customer Relationship Management
- Vendor Relations
- Retail Expertise
- Collaborative mindset
- Adept Communicator
- Creative and Driven
Timeline
Strategic Communications Manager, Dremel DIY Busin
Robert Bosch Tool Corporation
01.2019 - Current
Brand Manger, Central Marketing Team
Robert Bosch Tool Corporation
10.2016 - 12.2018
Product Marketing Intern, SKILSAW
Robert Bosch Tool Corporation
04.2015 - 10.2016
Sales Intern
Field Tool Supply Company
06.2014 - 03.2015
Intern
South East Asian Refugee Community Home
03.2013 - 05.2014
Online Digital Marketing Certificate - AMA Professional Certified Marketer PCM in Digital
Digital Marketing Institute X AMA
MBA - Marketing
DePaul University
Master of Arts - Psychology
University of Minnesota - Twin Cities
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