REBECCA CURRIE
JACKSONVILLE,FL
Summary
Strategic Marketing Leader with over five years of experience in the MedTech industry. Proven expert in architecting global go-to-market strategies for surgical devices and digital health platforms. Demonstrated success in leading high-performance teams, managing departmental growth, and driving revenue through data-driven ROI analysis. Expert at fostering cross-functional collaboration between R&D, Sales, and Product Management to maintain brand dominance in the orthopedic market.
Overview
8
8
years of professional experience
Work History
DIGITAL MARKETING MANAGER
KLS Martin Group
Jacksonville, FL
08.2023 - Current
- Orchestrate global marketing campaigns for surgical and digital platforms, including VR planning tools, to align R&D roadmaps with commercial launch priorities.
- Supervise marketing initiatives, managing workflow distribution and project accountability for complex product launches.
- Lead high-stakes initiatives across Product Management, Sales, and Graphics departments to ensure clinical messaging accuracy and brand consistency.
- Established a KPI-driven reporting structure to evaluate the effectiveness of multi-channel advertisements and promotions, directly informing executive strategy.
- Architected comprehensive training modules and messaging frameworks to empower the global sales force during flagship product rollouts.
DIGITAL MARKETING SPECIALIST
KLS Martin Group
Jacksonville, FL
09.2020 - 08.2023
- Executed international launch campaigns, coordinating with global marketing teams to ensure a unified brand image.
- Directed the digital strategy that achieved industry-leading SEO rankings and Google page-one results for flagship surgical portfolios.
- Partnered with cross-functional teams to develop product messaging, launch plans, and customer-facing materials.
- Supervised and trained marketing interns, supporting their professional development and project contributions.
BUSINESS DEVELOPMENT MANAGER
Model City Roofing & Construction
Jacksonville, FL
01.2018 - 01.2020
- Successfully recruited, trained, and managed a high-performing sales department; responsible for staff development and rapid growth.
- Engineered and executed a growth plan that successfully scaled company operations into three states within six months.
- Led a complete corporate rebranding initiative and supervised the execution of all creative content and trade show participation.
CUSTOMER SERVICE & MARKETING ANALYST
North Florida Roofing
Jacksonville, FL
01.2018 - 01.2018
- Analyzed and optimized sales pipeline processes while managing key customer communication strategies.
- Compiled detailed sales and marketing projections, overseeing documentation to support executive strategies.
- Collaborated with cross-functional teams to align marketing efforts with overall business objectives.
- Conducted competitive analysis, identifying opportunities for differentiation in product offerings.
- Implemented data-driven insights to enhance lead generation and improve conversion rates across channels.
Education
POST-BACCALAUREATE - Biochemistry
University of North Carolina, Greensboro
01-2017
BA - Communications
Flagler College
01-2015
BA - Business Administration
Flagler College
01-2015
Skills
- Content Strategy
- Brand Development
- Market Research
- Social Media Management
- Cross-Functional Collaboration
- Data Analysis
- Digital Strategy
- Team Leadership
- SEO Optimization
- Campaign Management
- Creative Direction
- Market Segmentation
LINKS
LinkedIn: linkedin.com
Timeline
DIGITAL MARKETING MANAGER
KLS Martin Group
08.2023 - Current
DIGITAL MARKETING SPECIALIST
KLS Martin Group
09.2020 - 08.2023
BUSINESS DEVELOPMENT MANAGER
Model City Roofing & Construction
01.2018 - 01.2020
CUSTOMER SERVICE & MARKETING ANALYST
North Florida Roofing
01.2018 - 01.2018
POST-BACCALAUREATE - Biochemistry
University of North Carolina, Greensboro
BA - Communications
Flagler College
BA - Business Administration
Flagler College