Rebecca Demski
Lakeland,FL
Summary
Results-driven Social Media and Communications Professional with expertise in digital content management, brand messaging, and audience engagement. Proven experience in community interaction, trend monitoring, and delivering consistent brand voice across various platforms. Background in journalism and public relations enhances strong writing and editorial skills.
Overview
1
1
Certification
5
5
years of post-secondary education
11
11
years of professional experience
Work History
Social Media Coordinator
Club Pilates
Lakeland, Florida
08.2025 - Current
- Managed social media accounts across Facebook, Instagram, and TikTok, resulting in increased brand visibility and engagement.
- Handled daily interactions with followers and resolved customer inquiries and complaints promptly, improving overall customer satisfaction.
- Created engaging social media content for fitness community outreach, fostering stronger connections and community engagement.
- Managed social media crisis situations, responding promptly to mitigate negative impacts on brand reputation.
Social Media Marketing Manager
Full Throttle Social
Lakeland, FL
03.2019 - 01.2026
- Created content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google My Business
- Managed multiple social media accounts, promptly responding to comments and questions to enhance audience engagement.
- Managed content calendars to ensure timely and relevant postings across platforms.
- Conducted market research to uncover trends, shaping content strategies that resonate with target audiences.
- Utilized Cloud Campaign for efficient content planning and scheduling, ensuring timely delivery of posts across platforms.
Multimedia Web Producer
WEDU PBS
Tampa, Florida
08.2015 - 01.2019
- Conducted interviews for Tampa PBS affiliate, enhancing local news coverage in America's 11th largest media market.
- Pitched, produced, and edited AP-style web articles using SEO techniques to increase online visibility and audience engagement.
- Collaborated with production teams to create engaging digital media for audiences.
- Collaborated with production teams to develop engaging digital media, fostering connection with diverse audiences.
- Conducted interviews that aired on Tampa PBS affiliate in America's 11th largest media market.
Education
Master of Arts - Public Relations
FULL SAIL UNIVERSITY
Orlando, FL 01.2020 - 02.2021
Bachelor of Arts - Mass Communications in Journalism/Magazine
THE UNIVERSITY OF SOUTH FLORIDA
Tampa, FL 08.2018 - 12.2019
A.A. - Business Administration
POLK STATE COLLEGE
Lakeland, FL 08.2012 - 08.2015
Skills
- Social Media Management
- Content Creation
- Content scheduling
- Market research
- Audience analysis
- Strategic planning
- Crisis management
- Customer engagement
- Social listening
Certification
- Email Marketing Lists and Campaigns, 06/01/20, No Expiration
- Hootsuite Social Marketing, 01/01/20, No Expiration
Accomplishments
- John & Jerry Wing Alexander Endowed Scholarship Recipient (2019)
- Seventeen Magazine Feature (2012)
Timeline
Social Media Coordinator
Club Pilates
08.2025 - Current
Master of Arts - Public Relations
FULL SAIL UNIVERSITY
01.2020 - 02.2021
Social Media Marketing Manager
Full Throttle Social
03.2019 - 01.2026
Bachelor of Arts - Mass Communications in Journalism/Magazine
THE UNIVERSITY OF SOUTH FLORIDA
08.2018 - 12.2019
Multimedia Web Producer
WEDU PBS
08.2015 - 01.2019
A.A. - Business Administration
POLK STATE COLLEGE
08.2012 - 08.2015