Rebecca Eberhardt

Assistant Executive Editor, 2009-2011, and 2012-current

• Assistant to Executive Editor in managing a cohesive team of five editors ensuring high-quality product and on-time delivery on a daily basis in an extremely fast-paced environment.
• Produce and effectively manage 25 weekly association digital news publications, targeting various industries, requiring quick-learn, and understanding to effectively target a broad-range of sectors.
• Execute daily skill function of researching, curating, editing, and rewriting content according to prescribed editorial style and format standards, paying close attention to detail; determine area of emphasis for placement of content, graphics, and advertising.
• Collaborate daily with key team members to deliver high-quality publications that reflect the association's brand and audience needs. Ability to adapt quickly to change in production flow, communicate effectively to teams, and reprioritize deliverables accordingly.
• Optimize daily use of DesignStudio and MessagingStudio software platforms to build out publications with content, graphics, and advertisements in HTML formatted templates. Utilize team shared Excel to track daily production progress, approvals, scheduling, and deliverables.

Partner Relations Manager, 2011-2012

• Managed portfolio of approximately 200 established association accounts from $5-$200K annual revenue activity across multiple marketing products. Prime liaison between client and company for all contracts, products, marketing, sales, technical issues, and campaigns. Worked with all departments to facilitate communication and deliver product based on contract guidelines and requirements.
• Built and maintained positive business relationships with association contacts and cross-functional departments. Consulted with management and leaders to determine issues and deliver solutions to individualized problems and concerns.
• Launched sales campaigns, ensuring all sales materials, media kits, pricing, data upload, and project details were ready at launch. Educated sales teams at launch, detailing project scope, and revenue goals.
• Managed project elements for multiple initiatives, including marketing, data, product launch, and kept projects on schedule by managing deadlines and adjusting workflows as needed. Monitored and reported on all campaign progression and statistics during its life cycle to management teams and client.

Sales/Collections, 2008-2009

• Developed and executed advertising and marketing plans, budgets, and project schedules for more than 32 auctions. Managed multiple budgets with combine total of more than $1.2 million.
• Oversaw and directed production workflow to ensure smooth operations and deliver quality, timely products. Fast-paced, highly deadline-driven environment.
• Acted as prime liaison between clients, creative teams, and media vendors to plan marketing campaigns and create deadline-driven schedules to meet auction events; gathering applicable details to develop accompanying creative materials.

Key Achievements:

• Developed comprehensive marketing plan for Crow Art Partnership; resulted in more than $4 million priced realized.
• Secured negotiated contracts with Dallas Morning News and Fort Worth Star-Telegram, saving more than 40% in print advertising per year.

• Created strategic marketing plans, developed project and production schedules based on targeted goals and market activity to maximize impact. Managed multiple budgets of more than $700K.
• Implemented and managed all project tasks, from inception to completion, with limited resources. Oversaw preparation of marketing copy, images, printing, digital, and other collateral. Utilized project coordination, proofreading, writing, editing, and project management skills.
• Developed and applied concentrated marketing campaigns, including key messaging and positioning to each of the 12 business units, offering various product applications using radio-frequency identification (RFID) technology tracking solutions to government and commercial sectors.
• Cultivated relationships with outside agencies, vendors, and cross-functional departments to collaborate for defined objectives. Worked closely with market segment experts and technical/product development departments to create innovative and integrated marketing tools and collateral to support the selling process.

Key Achievements:

• Developed, planned, and executed innovative marketing program for University/Hospital campus parking segments, which surpassed sales goals by 14% the first year of launch.
• Successfully developed CD-ROM-based railroad and mass transit animation platform; able to transcend language barriers to support international sales. Collaborating with the SME, this project required comprehensive learning and understanding of technology and its application to convey technical configurations clearly to the animator.
• Developed closed-loop lead management program to accurately track and measure-activity results. Implemented campaigns that drove marketing ROI by more than 100%.

Contract Management Assistant, GTE Telops: Supported five proposal managers in delivering priced-to-win, top-quality contracts to commercial and government accounts.

Marketing Professional, Nortel Networks: Held various positions in marketing and sales, including Marketing Communications, Database Marketing, Field Sales Support, Editorial, and Public Relations.