Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Rebecca Gardner

Charlotte,NC

Summary

Seasoned Copywriter with 2 years of turning stories into sales. Specializing in serving startups, business coaches, and high-ticket offer owners. Bringing a wealth of experience in writing direct response sales copy, implementing email marketing strategies, and developing a brand consumers trust. Passionate about leveraging the art of storytelling to establish authentic connections with target audiences and drive conversions.

Overview

7
7
years of professional experience

Work History

Brand Copywriter

Viim
07.2023 - Current
  • Collaborated with cross-functional teams to deliver impactful copy for over 12 projects, elevating brand messaging and increasing audience engagement.
  • Conducted comprehensive market research and competitor analysis to inform content strategy and messaging.
  • Developed creative concepts and story angles to resonate with target audiences and drive desired outcomes.

Freelance Copywriter

East Coast Studio
04.2023 - 08.2023
  • Advised company leadership on marketing strategies, expanding brand reach and generating 20 high-quality leads.
  • Analyzed key performance indicators to optimize campaign performance and drive results.
  • Created compelling content for multiple channels, including social media, email newsletters, ads, and website copy, maximizing audience engagement and conversion rates.

Freelance Copywriter

Geeked Out Media
08.2022 - 07.2023
  • Crafted engaging website copy for clients across various industries, enhancing their online presence and brand identity.
  • Developed SEO-friendly titles and content strategies, driving organic search visibility and increasing website traffic up to 30%.
  • Provided content marketing expertise and strategic posting schedules, optimizing client reach and engagement.

Freelance Copywriter

Versterken Marketing
04.2023 - 05.2023
  • Delivered high-converting copy, website design, and branding services to over 50 Dutch/American tech businesses, driving significant increase in client acquisition and revenue growth.
  • Leveraged AI technology to efficiently produce compelling copy tailored to tech industry's unique needs and preferences.
  • Developed engaging blog posts and social media content, enhancing brand awareness and fostering audience engagement on various platforms.

Lead Teacher

Calvary Child Development Center
03.2017 - 06.2022
  • Developed and implemented age-appropriate curriculum and educational activities to support children's cognitive, social, and emotional development.
  • Conducted ongoing assessments and evaluations to track student progress and identify areas for improvement.
  • Managed over 75 toddlers in 5 years.

Education

Launch Pad Program - Copywriting

Alex Cattoni & The Copy Posse
Canada
04.2023

Skills

  • Copywriting
  • Creative Storytelling
  • Content Writing
  • Copyediting
  • Ad copywriting
  • Email Marketing
  • Call-to-Action Crafting
  • Persuasive Writing
  • Headline creation
  • Brand Messaging
  • Sales copy
  • Short-form content
  • Content Strategy
  • Brand voice development
  • Advertising Campaign Development

Timeline

Brand Copywriter

Viim
07.2023 - Current

Freelance Copywriter

East Coast Studio
04.2023 - 08.2023

Freelance Copywriter

Versterken Marketing
04.2023 - 05.2023

Freelance Copywriter

Geeked Out Media
08.2022 - 07.2023

Lead Teacher

Calvary Child Development Center
03.2017 - 06.2022

Launch Pad Program - Copywriting

Alex Cattoni & The Copy Posse

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Rebecca Gardner