Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Rebecca Gardner

Charlotte,NC

Summary

Seasoned marketing copywriter with a proven track record of driving business success through strategic, omnichannel content marketing. Eager to leverage diverse experience in content creation to support Wesley Behavioral Sciences in achieving its mission and goals.

Overview

7
7
years of professional experience

Work History

Brand Copywriter

Viim
07.2023 - Current
  • Collaborated with cross-functional teams to deliver impactful copy for over 12 projects, elevating brand messaging and increasing audience engagement.
  • Conducted comprehensive market research and competitor analysis to inform content strategy and messaging.
  • Developed creative concepts and story angles to resonate with target audiences and drive desired outcomes.

Freelance Copywriter

Upwork
04.2023 - Current
  • Advised company leadership on marketing strategies, expanding brand reach and generating 20 high-quality leads.
  • Analyzed key performance indicators to optimize campaign performance and drive results.
  • Created compelling content for multiple channels, including social media, email newsletters, ads, and website copy, maximizing audience engagement and conversion rates.
  • Wrote and structured engaging website copy for clients and businesses of various niches.
  • Composed effective SEO-friendly titles that increased organic search invisibility.
  • Provided effective content marketing and strategic posting schedules for optimization for several clients.
  • Collaborated with cross-functional teams to ensure successful execution of projects in a timely manner.
  • Advised founder and CEO with marketing strategies to help expand the company's reach and generate high-quality leads.
  • Analyzed KPIs to provide feedback and optimize campaign performance.
  • Created content for various channels, such as social media, email newsletters and campaigns, ads, and website copy.
  • Researched industry trends and insights to inform marketing decisions and strategies.
  • Delivered high-converting copy, website design, and branding services to Dutch/American businesses in the tech industry.
  • Used AI technology for providing efficient yet compelling copy for clients in the tech industry.
  • Wrote conversational yet informative blog posts to be used on company's website and LinkedIn profile for brand awareness and engagement.
  • Developed social media content and strategies designed to help agency acquire high-value clients.

Lead Teacher

Calvary Child Development Center
03.2017 - 06.2022
  • Developed and implemented age-appropriate curriculum and educational activities to support children's cognitive, social, and emotional development.
  • Conducted ongoing assessments and evaluations to track student progress and identify areas for improvement.
  • Managed over 75 toddlers in 5 years.

Education

Launch Pad Program - Copywriting

Alex Cattoni & The Copy Posse
Canada
04.2023

Associates of Applied Sciences - Early Childhood Education

Central Piedmont Community College
Charlotte, NC
05.2015

Skills

  • Copywriting
  • Creative Storytelling
  • Content Writing
  • Copyediting
  • Ad copywriting
  • Email Marketing
  • Call-to-Action Crafting
  • Persuasive Writing
  • Headline creation
  • Brand Messaging
  • Sales copy
  • Short-form content
  • Content Strategy
  • Brand voice development
  • Advertising Campaign Development

Timeline

Brand Copywriter

Viim
07.2023 - Current

Freelance Copywriter

Upwork
04.2023 - Current

Lead Teacher

Calvary Child Development Center
03.2017 - 06.2022

Launch Pad Program - Copywriting

Alex Cattoni & The Copy Posse

Associates of Applied Sciences - Early Childhood Education

Central Piedmont Community College

Similar Profiles

CREATE PROFILE
Rebecca Gardner