Results-driven Event Marketing professional with 5+ years of experience leading cross-functional initiatives in fast-paced environments. Adept at managing complex projects from inception to completion, ensuring alignment with business goals, budgets, and timelines. Skilled in stakeholder management, process optimization, and data-driven decision-making. Strong background in operations, logistics, and vendor negotiation, and project management. Currently pursuing CAPM® certification to further enhance project management expertise.
Hi, I’m
Rebecca Gonzalez
Denver,CO
Summary
Overview
5
year of professional experience
4
Certifications
Work History
Kyruus HealthDenver, CO
Event Marketing Specialist
08.2024 - Current
Job overview
Event Marketing Specialist
Kyruus Health | August 2024 – Present
- End-to-End Project Execution: Manage event-based projects, ensuring on-time and within-budget delivery by coordinating stakeholders, timelines, and resources.
- Strategic Planning & Roadmaps: Develop and implement project plans aligned with company objectives, collaborating with Growth, Product, Sales, and Marketing teams.
- Risk Mitigation & Problem-Solving: Proactively identify and resolve project roadblocks, ensuring seamless execution.
- Data-Driven Insights & Reporting: Track key performance metrics, measure ROI, and present post-project reports to leadership.
- Process Optimization: Leverage automation tools and workflow enhancements to improve efficiency across event operations.
Senior Marketing Associate, Events
Ibotta | May 2023 – August 2024 | Denver, CO
- Program & Logistics Management: Oversaw multi-project timelines, budgets, and execution, ensuring alignment with corporate objectives.
- Stakeholder & Vendor Coordination: Led negotiations with vendors, secured cost-effective contracts, and managed stakeholder expectations.
- Budget Management & ROI Tracking: Managed financial resources, ensuring events met business impact goals and adhered to cost constraints.
- Process Improvement & Documentation: Developed operational templates and reporting structures for tracking project deliverables and performance.
- Cross-Functional Leadership: Aligned internal teams (Sales, Product, Content, Creative) to optimize project execution and impact.
Marketing Associate, Events & Media Partnerships
Prove | 2021 – 2023 | Denver, CO
- Project & Timeline Management: Coordinated 1st party, partner, and industry events, aligning execution with GTM strategies.
- Process Development: Streamlined event workflows, created templates, and introduced reporting structures to improve efficiency.
- Data-Driven Insights: Collected and analyzed post-event data, providing strategic recommendations for future initiatives.
- Content & Digital Strategy: Developed landing pages and promotional materials, increasing engagement and participation.
Executive Office Operations
Prove | 2021 – 2023 | Denver, CO
- Office & Project Coordination: Managed multiple administrative and operational projects, improving internal efficiency.
- Process Implementation: Introduced workflow improvements to enhance cross-functional communication and task management.
Associate Property Manager
Baceline Investments | 2018 – 2021 | Denver, CO
- Project Oversight: Managed property-related projects across 20 locations, ensuring smooth execution and adherence to budgets.
- Vendor & Contract Management: Negotiated service agreements and oversaw financial reporting.
Education
Colorado State University - PuebloPueblo, CO
Bachelor of Arts from English Literature
05-2015
University Overview
Skills
- Proficient in creative and content tools: Canva, Google Slides, PowerPoint
- Proficient in project management tools: Mondaycom, Jira, Trello, and Asana
- Proficient in Salesforce, HubSpot, and Google Analytics
- Proficient in financial and budgeting tools: Excel, Google Sheets
- Proficient in event planning software: iCapture, Captello, Cvent, Splash, RSVPify
- Project planning
- Events logistics management
- Communications management
- Promotional planning
- Marketing campaign strategy
- Strategic planning
- Copywriting
- Catering coordination
- Vendor negotiation
- Registration management
- Agenda development
- Brand awareness
- Event design
- Venue selection
- Travel arrangements
- Guest speaker management
- Post-event analysis
Certification
- Certified Associate in Project Management (CAPM®) - In Progress
- Project Management Essentials Certified – Management and Strategy Institute
- Certified Business Office Manager – Management and Strategy Institute
- Professional Administrative Certificate of Excellence (PACE) – American Society of Administrative Professionals
Languages
Spanish
Professional
References
References
References available upon request.Timeline
Event Marketing Specialist
Kyruus Health
08.2024 - Current
Colorado State University - Pueblo
Bachelor of Arts from English Literature
Similar Profiles
Emily CollinsEmily Collins
Senior Implementation Manager at Kyruus HealthSenior Implementation Manager at Kyruus Health
SABRINA A. MARSHALL-SMITHSABRINA A. MARSHALL-SMITH
Customer Support Specialist at Kyruus HealthCustomer Support Specialist at Kyruus Health
Hannah JohnsonHannah Johnson
Client Development Director at KyruusClient Development Director at Kyruus
UMA MAHESWARA PALLEUMA MAHESWARA PALLE
Software Engineer at CiscoSoftware Engineer at Cisco
Laura LeeLaura Lee
Senior Accountant at Scrum AllianceSenior Accountant at Scrum Alliance