Rebecca Karaman
Roselle Park,NJ
Summary
Dynamic communications and marketing professional with proven expertise in leading promotional campaigns that enhance brand visibility. Skilled in media relations and crafting compelling press materials, effectively managing client communications and increasing engagement across diverse platforms.
Overview
7
7
years of professional experience
Work History
DIRECTOR OF COMMUNICATIONS & MARKETING
HIP VIDEO PROMO
09.2020 - Current
- Led and managed client promotional campaigns to enhance brand visibility and engagement
- Coordinate media opportunities, including video premieres, interviews, and other coverage,
- Manage client communications.
- Craft and edit press releases
- Maintaining efficient communication across teams and with clients.
- Managed daily office operations to ensure smooth workflow.
CLUB PRESIDENT
TO WRITE LOVE ON HER ARMS U CHAPTER
08.2019 - 05.2020
- Coordinated events that raised awareness about mental health issues and resources, engaging community participation.
- Organized fundraising events for clubs and the national TWLOHA nonprofit, supporting mental health initiatives.
- Led club meetings to discuss mental health initiatives and community engagement.
- Managed club communications via social media and newsletters, enhancing member engagement and information dissemination.
- Mentored new members in leadership roles and responsibilities within the club.
- Recruited new members by attending events and giving presentations.
- Resolved any conflicts between members or within the organization.
- Created a budget for the year and monitored expenses.
- Designed promotional flyers for events to attract participants.
SOCIAL MEDIA INTERN
WJMS RADIO
08.2019 - 12.2019
- Manage all social media platforms (Instagram, Twitter & Facebook)
- Created and posted promotional content for each radio show to increase listener engagement.
- Scheduled and published posts across multiple social media channels.
- Created visually appealing graphics with Canva to support marketing initiatives.
- Organized online events and contests to enhance customer engagement and attract new listeners.
- Developed themed campaigns (Breast Cancer Awareness, Halloween, Thanksgiving, Christmas) to drive seasonal engagement.
- Monitored social media trends and audience engagement metrics regularly.
- Participated in brainstorming sessions for new content ideas.
Education
BACHELOR OF ARTS - Communications with a concentration in Public Relations
UNIVERSITY OF NEW HAVEN
West Haven, CT05-2020
Skills
- Marketing
- Campaign management
- Media relations
- Publicity
- Publicity strategy
- Content strategy
- Event management
- Video/Photo Editing
- Adobe Photoshop
- Leadership
- Critical thinking
- Press releases
Projects
- KEY NOTE SPEAKER, TO WRITE LOVE ON HER ARMS, 01/01/20, 04/01/20, Reaching out to the booking agency, signing contracts, confirming the venue, and organizing promotion for the event., Event set to take place on 04/18/20.
- BENEFIT CONCERT, LIVE CONCERT PLANNING AND PROMOTION, 01/01/20, 05/01/20, Part of the branding committee, in charge of creating logos, themes, and promotional materials for potential sponsorships., Event set to take place on 04/23/20.
References
- MIKE KUNDRATH, SENIOR VICE PRESIDENT, HIP VIDEO PROMO, (973) 903-2977, M.KUNDRATH84@GMAIL.COM
- ROB FITZGERALD, CONTENT OPERATIONS DIRECTOR, LOUPE INC., (973) 479-0502, ROBFITZGERALD22@GMAIL.COM
- JULIA BLOCK, ASSOCIATE EDITOR, INTEGRATED MEDIA SERVICES, BLOCK.JULIA13@GMAIL.COM
Timeline
DIRECTOR OF COMMUNICATIONS & MARKETING
HIP VIDEO PROMO
09.2020 - Current
CLUB PRESIDENT
TO WRITE LOVE ON HER ARMS U CHAPTER
08.2019 - 05.2020
SOCIAL MEDIA INTERN
WJMS RADIO
08.2019 - 12.2019
BACHELOR OF ARTS - Communications with a concentration in Public Relations
UNIVERSITY OF NEW HAVEN