Rebecca Lord
Midvale,UT
Summary
Market-savvy department leader with a strong track record of building client relationships, driving high-impact marketing strategies, and launching dynamic campaigns that increase revenue and Owner satisfaction. Adept at leveraging industry trends, understanding customer needs, and executing strategic plans that consistently elevate capture rates and sales performance. Recognized for delivering top-tier results, strengthening team performance, and enhancing the Owner experience across multiple locations.
Overview
19
19
years of professional experience
Work History
Presidential II Marketing Executive
Marriott Vacations Worldwide
CSD Sales And Marketing
03.2023 - Current
- 2024 Super Sapphire Achievement with over 2 million in YTD Sales Volume
- 2024 MEC Marketing Associate Honoree
- 2025 Sapphire Achievement with over 3 million in YTD sales volume
- Consistently a top VPG contributor
- Team player providing support and education to new teammates, selected by my peers as a Rise award recipient.
Senior Marketing Executive
Marriott Vacations Worldwide
Park City, UT
02.2016 - 03.2023
- Top-tier Marketing Associate for the Western Region in overall sales, performance, volume per guest, and marketing tours generated.
- Consistently achieve the highest sales standard metric of Super Sapphire Marketer.
- Generate $2M–$3M in annual sales, maintaining an 18%+ capture rate and 5K+ VPG across Park City and regional sites.
- Educate and assist Owners in navigating and maximizing their portfolios.
- Developed marketing tools and “Service First” strategies that increased production and enhanced Owner engagement.
Front Desk Manager
Marriott Vacations Worldwide
Park City, UT
01.2015 - 02.2016
- Managed daily hotel operations and Front Desk staff to ensure exceptional guest service.
- Implemented budget-saving procedures that increased sales revenue by over 98%.
- Guided team members to achieve 96%+ satisfaction ratings from Owners and guests.
- Supported front office operations during understaffed periods, ensuring seamless service.
- Trained new staff on procedures, compliance, and performance strategies.
Senior Owner Relations Liaison
Marriott Vacations Worldwide
Salt Lake City, UT
08.2009 - 01.2015
- Served as site liaison providing customer service, conflict resolution, and site-specific support to the Western Region Resorts.
- Collaborated with regional locations to resolve issues with cost-efficient, high-satisfaction solutions.
- Managed resolutions for the highest level of escalated customer concerns daily.
- Educated and trained associates to deliver accurate information and excellent service to Owners.
- Team Leader and Webinar Specialist.
Telesales Marketing Executive
Marriott Vacations Worldwide
Salt Lake City, UT
03.2007 - 12.2008
- Marketed travel packages and vacation experiences to Marriott Owners, Reward Members, and guests.
- Achieved top sales performance in the Western Region with the highest VPG and annual revenue.
- Generated over $2.5M in sales revenue.
- Demonstrated adaptability and proficiency in learning new concepts and software applications.
- Developed and executed targeted marketing campaigns to increase brand awareness and customer engagement.
Education
Master of Science - Exercise Science
Brigham Young University
Provo, UT04-2005
Bachelor of Science - Exercise Science
Brigham Young University
Provo, UT08-2003
Skills
- Excellent Guest Relations Service
- Strong communication and conflict resolution abilities
- Competitive drive with a passion for exceptional performance
- Determined and motivated team collaborator
- Versatile computer skills: Oracle, Excel, Prod Pick, MVW booking & sales systems
- Quick learner with adaptability to new technology and processes
Timeline
Presidential II Marketing Executive
Marriott Vacations Worldwide
03.2023 - Current
Senior Marketing Executive
Marriott Vacations Worldwide
02.2016 - 03.2023
Front Desk Manager
Marriott Vacations Worldwide
01.2015 - 02.2016
Senior Owner Relations Liaison
Marriott Vacations Worldwide
08.2009 - 01.2015
Telesales Marketing Executive
Marriott Vacations Worldwide
03.2007 - 12.2008
Master of Science - Exercise Science
Brigham Young University
Bachelor of Science - Exercise Science
Brigham Young University