ROBERT J. CAPELLO
Sparks,NV
Summary
Results-driven Sales Leader with 23 years of experience at Swire Coca-Cola. Proven expertise in managing prestigious accounts, executing impactful sales calls, and implementing effective equipment placement programs. Demonstrates strong sales and customer service skills while delivering results under pressure.
Overview
27
27
years of professional experience
Work History
Market Development Manager
Swire Coca-Cola
Sparks, NV
05.2024 - Current
- Analyzed market trends to identify growth opportunities and optimize product offerings.
- Developed and executed market strategies to enhance brand visibility and customer engagement.
- Collaborated with cross-functional teams to streamline promotional campaigns and increase market penetration.
- Conducted competitive analysis to inform strategic planning and positioning initiatives.
- Fostered relationships with key stakeholders to enhance distribution channels and brand loyalty.
Business Development Manager
Swire Coca-Cola of Reno
Sparks, NV
10.2014 - 05.2024
- Managed sales, service, and marketing for prominent accounts including Alpine Meadows, Boreal Mountain Resort/Soda Springs, Homewood Mountain Ski Resort, IVGID, Squaw Creek, Round Hill Pines Resort, Sand Harbor Bar and Grill, Squaw Valley USA, Sugarbowl Ski Resort, and Wild Island Family Adventure Park.
- Cultivated strong customer relationships through dedicated service and support, ensuring high levels of client retention
- Execute sales calls and pursue competitive accounts
- Presented tailored customer proposals that addressed specific needs, effectively communicating value propositions to drive decision-making
- Promote and sell new products to customers
Area Sales Manager
Swire Coca-Cola
Sparks, NV
09.2013 - 09.2014
- Responsible for effectively training, supervising, and motivating sales staff and merchandising team to ensure optimal performance
- Accountable for 14 direct report employees; 6 salesman and 8 merchandisers
- Assist with the development, implementation and monitoring of budget, sales, profit, pricing, and marketing share goals
- Track and report progress to ensure that programs are being executed and goals are achieved
Category Manager
Swire Coca-Cola
Sparks, NV
04.2012 - 08.2013
- Responsible for increasing sales, share and profit of company products
- Design schematics for retail customers to be in compliance with Commercial Marketing Agreements
- Coordinate with Key Account Managers to execute resets and assist with other opportunities for their designated accounts
- Ensure accounts meet company merchandising standards
Business Development Manager
Swire Coca-Cola
Sparks, NV
10.2010 - 04.2012
- Managed sales, service, and marketing for prominent accounts, including Alpine Meadows, Boreal Mountain Resort/Soda Springs, Homewood Mountain Ski Resort, Montbleu Resort, Mount Rose Ski Tahoe, Resort at Squaw Creek, Squaw Valley USA, Sugarbowl Ski Resort, and Wild Island Family Adventure Park.
- Maintain excellent customer relationships through exemplary service
- Executed targeted sales calls to secure competitive accounts, enhancing market presence
- Delivered persuasive customer proposal presentations to engage clients and close deals
- Promote and sell new products to customers
Territorial Sales Representative
Sparks, NV
08.2006 - 10.2010
- Identify new business opportunities, focusing on competitive accounts and top opportunities
- Execute sales calls and pursue competitive accounts
- Acquired many competitive accounts including Carson City Toyota, Fiesta Mexicana, Hiroba Sushi, Newman's Deli, Pace's Pizzaballs, Paul Schat's Deli, Reno Toyota, Super Taqueria, Tahoe Burger and Tha Joint Sushi
- Responsible for the sales, service and marketing of prominent accounts including Atlantis Casino, Northern Nevada Medical Center, Reno Tahoe International Airport and Wild Island Family Adventure Park
- Awarded Sales Associate of the Year 2006
Convenience Store Account Manager
Sparks, NV
08.2003 - 08.2006
- Responsible for customer relationships and increasing business by selling and ordering products
- Sell in incremental displays, equipment placements and promotional items
Team Leader/Squad Leader
Washington D.C.
06.1999 - 06.2003
- Served as team and section leader for the U.S. Marine Corps Silent Drill Platoon – a 24-man rifle platoon.
- Often referred to as The Marching Twenty-Four, the unit performs unique silent precision exhibition drill.
- The purpose of the platoon is to exemplify the discipline and professionalism of the Marine Corps.
- Trained twelve subordinates in military knowledge and skills
- Delegated authority to team leaders to complete various projects
- Counseled and advised junior employees on their performance
- Composed written reports on overall performance of section
- Instructed candidates for the U.S. Marine Corps Silent Drill Platoon
- Performed over 250 ceremonial commitments in the D.C. area
- Awarded Certificate of Commendation for job proficiency
- Awarded Navy and Marine Corps Achievement Medal for dedication during parades and ceremonies
- Awarded U.S. Marine Corps Good Conduct Medal for exemplary professional and personal conduct
Education
No Degree - Silent Drill School
U.S. Marine Corps
Washington D.C.01.2003
School of Infantry
U.S. Marine Corps
Camp Pendleton, CA01.2003
High School Diploma -
Edward C. Reed High School
Sparks, NV06.1999
Skills
- Software Knowledge
- Swire Profitability Analysis Excel Form
- Data-driven decision making
- Time management
- Attention to detail
- Multitasking
Timeline
Market Development Manager
Swire Coca-Cola
05.2024 - Current
Business Development Manager
Swire Coca-Cola of Reno
10.2014 - 05.2024
Area Sales Manager
Swire Coca-Cola
09.2013 - 09.2014
Category Manager
Swire Coca-Cola
04.2012 - 08.2013
Business Development Manager
Swire Coca-Cola
10.2010 - 04.2012
Territorial Sales Representative
08.2006 - 10.2010
Convenience Store Account Manager
08.2003 - 08.2006
Team Leader/Squad Leader
06.1999 - 06.2003
No Degree - Silent Drill School
U.S. Marine Corps
School of Infantry
U.S. Marine Corps
High School Diploma -
Edward C. Reed High School