Summary
Overview
Work History
Education
Skills
Timeline
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Rebecca M. Batten

Richmond,VA

Summary

Accomplished executive with 20+ years of leadership experience building premium brand experiences across luxury fashion and high-end real estate markets. Proven expertise in cultivating high-value client relationships that drive measurable business results ($20M+ in transactions). Distinguished track record of creating immersive experiences, managing international partnerships, and developing innovative strategies that enhance customer loyalty and acquisition. Successfully generated $600K+ in additional revenue through personalized client-centric campaigns while leading cross-functional teams and orchestrating complex global initiatives that elevate brand positioning and market presence.

Overview

20
20
years of professional experience

Work History

Vice President of Product

Alton Lane Inc.
08.2024 - Current
  • Oversee complete product lifecycle from concept to delivery, collaborating with internal teams and international partners across North America, Europe, and Asia
  • Drive creation and execution of Product Time & Action Calendar, ensuring key milestones across retail, wholesale, and e-commerce channels
  • Cultivate strategic relationships with global suppliers and manufacturers, driving cost efficiency, negotiating pricing, and oversee quality improvements
  • Lead international quality control team and manage vendor negotiations for cost reductions and process improvements
  • Partner with Operations, IT, and development teams to align product functionality with operational capabilities
  • Mentor and develop product team to execute strategic goals and drive innovation

Senior Director of Product

Alton Lane Inc.
08.2020 - 08.2024
  • Partnered with Chief Product Officer to manage product lifecycle from development through delivery
  • Managed product team financial budgeting, forecasting, margin analysis, and pricing strategy
  • Oversaw factory operations and quality control ensuring compliance for wholesale partners
  • Orchestrated global sourcing for raw materials and coordinated domestic vendors for marketing initiatives
  • Traveled to international factories to review operations and product assortment

Director of Retail Development

Alton Lane Inc.
01.2020 - 08.2020
  • Worked directly with the Chief of Retail Development to spearhead all components of current store relocations, existing store upgrades, and new store openings to successfully expand the brick-and-mortar footprint during a pandemic.
  • Established the project scope of work, led contract negotiations, finalized payment schedules in alignment with project milestones and financial approvals.
  • Collaborated with architects, designers, and construction teams to oversee the design, construction, layout, interior design, signage, and fixtures of new retail locations, while also managing vendor, contractor, and supplier relationships.
  • Led on-site supervision for fixture delivery and installation, actively overseeing staging and merchandising processes to achieve thorough store preparation for successful openings.

Director of Special Projects

Alton Lane Inc.
10.2018 - 01.2020
  • Led email marketing initiative generating over $600K in additional top-line revenue
  • Managed team of seven, fostering cross-functional collaboration for strategic planning and execution
  • Collaborated directly with CEO to craft compelling marketing campaigns driving customer engagement
  • Implemented Outreach.io company-wide, increasing customer reach and communication frequency

Executive Coordinator

Alton Lane Inc.
08.2017 - 10.2018
  • Managed all aspects of administrative support for the CEO including decision-making within established guidelines, scheduling, and logistics coordination.
  • Organized meetings, events, travel arrangements, and expenses while fostering a collaborative and trusting environment among team members and business leaders.

Real Estate Professional

Various Firms
10.2007 - 07.2017
  • Facilitated over $20 million in total real estate transactions across luxury residential markets in Washington DC, Maryland and Virginia
  • Achieved $5.5 million in personal sales at McEnearney Associates plus $1 million as buyer's agent (2007-2012)
  • Managed dynamic portfolio totaling $15 million in sales as Real Estate Assistant at Dillon Crew LLC (2013-2014)
  • Generated $1 million+ in property sales at Coldwell Banker through strategic positioning and innovative marketing (2014-2017)
  • Founded successful financial consultancy providing bookkeeping, tax compliance, and QuickBooks implementation services
  • Built strong long-term client relationships through comprehensive needs assessment, market analysis, and research-based recommendations
  • Employed dynamic marketing and advertising strategies driving successful transactions for buyers, sellers, and investors
  • Demonstrated expertise in complex negotiations, client advocacy, and contract-to-close process management
  • Developed detailed market analysis and investment opportunities contributing to maintenance of strong investor base

Merchandise Assistant

S&K Famous Brands
01.2007 - 01.2017
  • Managed inventory control across 250+ retail locations utilizing organizational skills and stakeholder communication
  • Collaborated with Senior VP of Merchandising ensuring steady inventory flow
  • Implemented innovative inventory tracking system maintaining high operational efficiency

Education

Bachelor of Arts - Fashion Merchandising

Virginia Commonwealth University
Richmond, VA
05.2003

Skills

Leadership & Strategy:

  • Strategic Planning Cross-Functional Team Leadership International Business Development Budget Management Financial Analysis Vendor Negotiations Project Management Operational Excellence

Client & Relationship Management:

  • Client Acquisition & Retention VIP Client Services Event Planning & Execution Marketing Campaign Development Customer Experience Optimization Stakeholder Management Relationship Building

Technical & Industry Expertise:

  • NetSuite ERP Microsoft Office Suite Product Development Quality Control Supply Chain Management Luxury Fashion Real Estate Transactions

Timeline

Vice President of Product

Alton Lane Inc.
08.2024 - Current

Senior Director of Product

Alton Lane Inc.
08.2020 - 08.2024

Director of Retail Development

Alton Lane Inc.
01.2020 - 08.2020

Director of Special Projects

Alton Lane Inc.
10.2018 - 01.2020

Executive Coordinator

Alton Lane Inc.
08.2017 - 10.2018

Real Estate Professional

Various Firms
10.2007 - 07.2017

Merchandise Assistant

S&K Famous Brands
01.2007 - 01.2017

Bachelor of Arts - Fashion Merchandising

Virginia Commonwealth University

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