Reese Garcia
Marketing Director
Mauldin,SC
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Forward-thinking and resourceful with superior work ethic and good leadership, problem-solving and project management abilities.
Overview
9
9
years of professional experience
Work History
Advertising Director
RingoFire
Greenville, SC
01.2020 - Current
- Built and currently lead team of advertising specialists that manage campaigns across various media and digital platforms.
- Analyze sales and marketing data for improved strategies.
- Cultivate and maintain strategic alliances with partners and vendors.
Digital Marketing Specialist
CHUMNEY & ASSOCIATES
Greenville, SC
05.2019 - 01.2020
- SEM/PPC management and social media advertising for 20+ clients. Consistently reached and exceeded KPI goals
- Conducted market research and competitor analysis to inform search marketing strategies.
Digital Content Manager
Entercom Greenville
Greenville, SC
05.2014 - 05.2019
- Website and social media management for seven top performing radio stations in the Upstate. Earned SC Broadcaster Award for best station website.
- Planned and implemented marketing strategies across digital platforms (SEM, SEO, Display, Email, Social, etc.) with consistently high ROI.
Education
Associate of Science - Radio And Television Broadcasting
05.2014
Skills
- Google Analytics
- PPC campaign management
- Email marketing
- Social media marketing and management
- Media Buying
- E-commerce
- Content management
- Market research
- Branding
- Relationship building
Affiliations
American Advertising Federation Board Member
2020 - 2022
Timeline
Advertising Director - RingoFire
01.2020 - Current
Digital Marketing Specialist - CHUMNEY & ASSOCIATES
05.2019 - 01.2020
Digital Content Manager - Entercom Greenville
05.2014 - 05.2019
Tri-County Technical College - Associate of Science, Radio And Television Broadcasting
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