REG MERCADO
Paramus,NJ
Summary
Proven retail elite level team building, training, production and customer service techniques and foundations that translates to positive year over year growth in sales and higher customer satisfaction.
Overview
25
25
years of professional experience
1
1
Certification
Work History
In Home Sales Consultant
Bath Fitter
03.2023 - Current
- Demonstrate and present Bath Fitter solutions to homeowners in a one call close environment. Closed sales.
- Lead consumers on a path to realize how Bath Fitter solutions fill their needs and solve their problems.
- Provided and explained financing solutions and promotions and discounts tailored to fit each customer finding affordable options for customers.
- Point person on each project providing follow up and problem solving after sale and communicate any delays, price changes, permits, architects, through installation and afterwards.
- Company Merits
- Consistent monthly close rate over 50%.
- Lowest installation failure in the company, zero to date.
- Second lowest cancellation rate in company.
- Best overall percentage of rejected files or projects.
- One of two representatives selected to work in Manhattan.
- Only representative selected to give commercial presentations in 2023.
- Top Medallia scores based on customer interactions.
Home Improvement Consultant
PJ Fitzpatrick
07.2024 - 04.2025
- Exceptional communication and persuasion techniques. Ability to build rapport, understand client needs, and present compelling sales pitches.
- Strong negotiation and closing skills. Adept at overcoming objections, negotiating terms, and finalizing contracts successfully.
- Demonstrate and present Jacuzzi bath remodel solutions to homeowners in home in a one call close environment. Closed sales.
- Provided and explained financing solutions and promotions and discounts tailored to fit each customer finding affordable options for customers.
- Specialized in conversion sales and assisting elderly, disabled customers find quick affordable solutions.
- World class customer service professionalism and customer service.
- Company Merits
- Consistently made bonus within parameters provided by company for volume, closing % and low cancellation rates.
- Highest customer satisfaction rate in NNJ office with most 5-star reviews.
- Mentored and trained new consultants during current expansion period (8 consultants so far)
Licensed Mortgage Loan Officer
Bond Street Mortgage
08.2020 - Current
- Provided financial advice to clients purchasing and refinancing homes.
- Conducted mortgage files and loans for clients with careful consideration of creditworthiness and calculating repayment risk.
- Devised and planned a multitude of strategies for clients to qualify or apply for loans.
- Applied counter measurements tactics on settled loans and kept the client loans from being withdrawn.
- Negotiated market rates, and credits for all client accounts.
- Prospected for new clients and built relationships with partners throughout the industry.
In Home Sales Consultant
Renewal By Andersen
08.2021 - 03.2023
- Demonstrate and present Renewal by Andersen products in home to provide long term solutions for homeowners in a one call close environment. Closed sales.
- Gave consulting advice on projects that included remodeling, extensions, new openings for entry and patio doors in addition to windows.
- Provided and explained financing solutions and promotions and discounts tailored to fit each customer finding affordable options for customers.
- Point person on each project providing follow up and problem solving after sale and communicate any delays, price changes, permits, architects, through installation and afterwards.
- Received highest grade achievable in training class.
- 3rd lowest cancellation rate of all sale consultants 2022.
- Company Merits
- Averaging over $ 200,000 in monthly net sales.
- Gold level sales 2 times
- Platinum level sales 1 time
- Diamond level sales 1 time
- Over $250,000 in install volume for several months.
- 2nd best Medallia scores based on customer satisfaction for 2022.
Owner / Operator
Alpha Dogs 187 LLC
06.2019 - 04.2020
Showroom Manager
Bob’s Discount Furniture
09.2018 - 09.2019
- Developed, negotiated, and closed sales.
- Oversaw and responsible for operations and sales of entire multi-million-dollar showrooms.
- Installed heavy emphasis on team building in a commissioned sales environment.
- Initiated multi-level training and development of associates in all aspects of sales techniques, products and services offered.
- Skillfully provide solutions with customer management.
- Ensure proper staffing and scheduling.
- Create excitement and energy about new products, promotions, and procedures.
- Recruit, instruct, discipline, and discharge all levels of personnel.
- Ability to multitask in high pressure situations.
- Work with visual merchandising department for optimum floor plans.
- Organized weekly manager meetings and daily sales team meetings to translate ideas into action.
- Provided customers solutions and managed escalated customer issues.
- Company Merits
- Next in line for promotion.
- Drove positive increases in social media.
- Drove positive increases in protection metrics.
- Drove positive increases in overall sales, both written and delivered.
- Helped train and develop new leaders.
Store Manager / Leadership Trainer
Raymour & Flanigan
09.2011 - 09.2018
- Developed, negotiated, and closed sales.
- Oversaw and responsible for operations and sales of entire multi-million-dollar showrooms. Installed heavy emphasis on team building in a commissioned sales environment.
- Initiated multi-level training and development of associates in all aspects of sales techniques, products and services offered.
- Created excitement and energy about latest sales. Promotions and procedures. Recruit, instruct, discipline, and discharge all levels of personnel.
- Ability to multitask in high pressure situations. Work with visual merchandising department for optimum floor plans.
- Organized weekly manager meetings and daily sales team meetings to translate ideas into action.
- Consistently driving business to meet and exceed sales goals.
- Constructed high level solutions for ever changing markets and increased competition.
- Company Merits
- Promoted twice in first year.
- Double digit increases in delivered sales growth in two major showrooms
- Store Manager in # 1 store in Metro West market for three years, which includes New Jersey and New York City showrooms.
- Continuous training and developing provided to all associates at all levels, resulting in improved performance and consistently meeting and exceeding sales goals.
- Created and expanded residential accounts and commercial accounts, resulting in increased sales volume.
- Responsible for finding financing solutions and creative ways to close and drive sales.
- Built strong partnerships with operations side of business to enable customers better solutions for any service issues.
- Trained, developed, and provided constant assistance to nearly half of managers in Metro West market.
- Helped increase sales for dozens of associates enabling them to reach million dollars shipper or champion status.
- Assisted in the development of dozens of associates, enabling them to become leaders or be promoted in sales, customer care and operations.
- Provided the highest level of customer service to clients.
Marketing Manager
American Signature Furniture
05.2010 - 08.2011
- Developed, negotiated, and closed sales.
- Oversaw transition and reorganization of sales team.
- Managed Sales teams in five showrooms.
- Motivate and inspire sales teams. Create excitement and energy about current sales and promotions and procedures.
- Train all teams on new company, computer systems, merchandise, and techniques.
- Merchandised and reorganized all showrooms.
- Ability to multitask in high pressure situations.
- Managed all aspects of customer issues, delays, and reimbursements due to bankruptcy.
- Save and make sales throughout transition.
- Company Merits
- Kept NYC division of AFS profitable throughout first year.
- Provided highest level of customer service.
- Extensive training and inspiring of sales associates.
- Thoroughly explained and provided consistent insight into market and how to have a positive impact on sales.
Regional Sales Manager
Door Store Furniture
04.2004 - 05.2010
- Developed, negotiated, and closed sales.
- Oversaw and responsible for managing entire sales team in making sales in eleven showrooms. Inspire confidence and respect amongst all staff.
- Enforce policies, rules, and regulations.
- Skillfully provide solutions with customer management.
- Ensure proper staffing and scheduling. Recruit, instruct, discipline, and discharge all levels of personnel.
- Prepared best marketing solutions and sales promotions for advertising department.
- Work with visual merchandising department for optimum floor plans.
- Consult with all internal departments as well as representatives from dozens of vendors.
- Organized monthly manager meetings and weekly sales team meetings to translate ideas into action.
- Ability to multitask in high pressure situations.
- Company Merits
- Promoted four times in four years increasing sales in each new position by double digits, year over year, including Regional Sales Manager.
- Devised and developed various latest sales promotions and strategies.
- Created new and expanded business to business and designer accounts translating to consistent increased sales volume.
- Informed and trained sales team on new products and promotions.
District Manager
Sleepy's
11.2000 - 08.2003
- Negotiated and closed sales.
- Met and exceeded sales quotas.
- Responsible for floor moves and inventory.
- Provided superior customer service and overseen elevated customer issues.
- Managed, motivated, trained and set goals for sales staff for six showrooms.
- Ensured all banking procedures followed reliably.
- Responsible for the presentation of all signage and promotional items as well as appearances of showrooms.
- Company Merits
- Started and managed the first Sleepy's Platinum Plus location.
- Excelled in extensive sales training programs.
- Promoted and introduced new team building concepts within district.
- Provided highest level of customer service.
- Salesperson to Manager position in 1 year. District Manager in 2 years
Education
Bachelor of Arts - Creative Writing
Hunter College
Skills
- Problem-solving
- Attention to detail
- Team leadership & development
- Client relationships
- Integrity and honesty
- Analytical thinking
- Strategic planning
- Issue resolution
- Customer relationship management
- Project leadership
Certification
- New Jersey - Accident & Health or Sickness / Life Producer # 3000959930
- New Jersey - NMLS # 1969679 - Loan Officer
- New York - NMLS # 1969679 - Loan Officer
Timeline
Home Improvement Consultant
PJ Fitzpatrick
07.2024 - 04.2025
In Home Sales Consultant
Bath Fitter
03.2023 - Current
In Home Sales Consultant
Renewal By Andersen
08.2021 - 03.2023
Licensed Mortgage Loan Officer
Bond Street Mortgage
08.2020 - Current
Owner / Operator
Alpha Dogs 187 LLC
06.2019 - 04.2020
Showroom Manager
Bob’s Discount Furniture
09.2018 - 09.2019
Store Manager / Leadership Trainer
Raymour & Flanigan
09.2011 - 09.2018
Marketing Manager
American Signature Furniture
05.2010 - 08.2011
Regional Sales Manager
Door Store Furniture
04.2004 - 05.2010
District Manager
Sleepy's
11.2000 - 08.2003
Bachelor of Arts - Creative Writing
Hunter College