Reid Petty
Strategic Thinker | Brand & Partnership Builder | Passionate About Creative Growth
New York,NY
Summary
Strategic marketing and partnerships professional with 9+ years of experience leading integrated campaigns, brand growth, and business development across creative and global industries. Known for combining data-driven strategy with bold storytelling to build meaningful partnerships and drive impact.
Overview
8
8
years of professional experience
Work History
Business Strategist [Contract]
Fazer
11.2024 - 04.2025
- Led research and analysis to identify new market opportunities and optimize existing business strategies.
- Guided executive leadership on innovative approaches to brand activation and customer engagement.
Vice President, Account Director
FCB Health
10.2023 - 05.2024
- Led cross-functional teams-including PR, social, creative, and media-to deliver a cohesive global marketing strategy.
- Oversaw a $5MM+ budget, ensuring profitability while aligning with client marketing objectives.
Account Director
FCB Health
09.2021 - 10.2023
- Mentored and guided junior team members to enhance capabilities and leadership skills.
- Identified opportunities for organic growth, resulting in an increase in agency revenue and client retention.
Account Supervisor
FCB Health
10.2020 - 09.2021
- Led creative and strategic planning for campaign development, facilitating alignment with brand objectives.
- Managed localization and execution of global campaigns, adapting them to regional needs and market-specific requirements.
Senior Account Executive
Digitas
07.2019 - 09.2020
- Oversaw regional media planning, securing a $9MM investment in media for client's first-ever linear TV presence.
- Developed and executed incremental $6MM brand storytelling campaigns, strengthening consumer engagement & introducing elevated brand touchpoints for client.
Account Executive
Digitas
10.2017 - 06.2019
- Managed cross-functional teams to execute digital, social, and influencer marketing campaigns.
- Led internal training programs to enhance account management effectiveness.
Education
Bachelor of Science - Double Major in Marketing And Film & Media Studies
Washington University in St. Louis
05.2017 - 05.2017
Timeline
Business Strategist [Contract]
Fazer
11.2024 - 04.2025
Vice President, Account Director
FCB Health
10.2023 - 05.2024
Account Director
FCB Health
09.2021 - 10.2023
Account Supervisor
FCB Health
10.2020 - 09.2021
Senior Account Executive
Digitas
07.2019 - 09.2020
Account Executive
Digitas
10.2017 - 06.2019
Bachelor of Science - Double Major in Marketing And Film & Media Studies
Washington University in St. Louis
05.2017 - 05.2017
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