Rhonda Nelson
Sr. UX Researcher
Venice,CA
Summary
Experienced UX Researcher with over 12 years of experience in SAAS and cloud enterprise applications and b2c and b2b software design . Excellent reputation for finding and defining problems using design thinking, organizing brainstorming sessions, building out usability tests including screeners, recruiting, moderating, analysis and synthesis of findings and tailoring presentations for action.
Prior to this, I was an information architect, creative producer, and interaction designer for Fortune 500 and entertainment clients, globally. I have completed recent coursework in AR, VR, data analytics, and predictive analytics.
Overview
20
20
years of professional experience
6
6
year of post-secondary education
Work History
Senior UX Researcher
USC ITS Product Strategy
City of Los Angeles, CA
10.2019 - Current
- Lead user experience research and validation usability testing for USC’s digital transformation projects including Web Registration, Financial Aid
- Lead proposals and brainstorming sessions and generative research
- Create strategic research roadmaps for USC applications and websites
- Create Airtable research repository, saving time to find research
- Input findings into Jira and tracked them for projects
- Create and moderate generative interviews and usability tests
- Create personas, journey maps, and actionable insight reports.
Senior UX Researcher
Oracle
Redwood City, CA
05.2006 - 03.2019
- Typically, responsible for entire UX research project, from kickoff through presenting insights to stakeholders
- Created user requirement/research product road maps that mapped to agile development dates, including mobile and desktop/tablet
- Prepared usability test plans, selecting metrics, and moderated generative, formative, iterative usability research including contextual interviews, 1:1 remote and lab testing, multivariate testing, rapid (RITE), surveys, and eye tracking.
- Executed work sessions and deliverables of reports, personas, journey maps, affinity maps, gap analyses -Evangelized user goals and presented concrete, actionable, synthesized usability findings to team members and C-suite executives for strategic initiatives, conceiving new feature ideas and usability improvements.
- Established business acumen with multiple Oracle enterprise app product lines and industries: i.e.
- Guidelines and Patterns, FIN, SCM, CRM, HCM and HR, Higher Ed, Healthcare, Retail.
- 2018 -Efficiently managed and road mapped Student Cloud mixed methods research including contextual interviews, empathy mapping, personas, journey maps, and multiple user roles, which led to the release of the full Student Lifecycle product and multiple new customers
- 2017 -Leveraged expertise in project and content management to oversee and deliver robust and scalable research reporting process-2017
- 2018-Contributed to a 3-month rapid evaluative usability test cycle for a new design for 5 products and 10 flows in HCM Cloud, yielding to customer renewals and new customers
- 2018-Created an efficient mixed method process of wide-net survey, filter, interview/test, taken by research team, and leading to efficient recruiting and 98% of HCM road mapped projects completed in 6 years, Academic Advising, Contextual remote interviews, user type: academic advisors, USA, EMEA -Impact: Collaborative notetaking and tagging led to quick synthesis by team.
- Continuing Ed Purchasing, Remote moderated test. User type: continuing education students Impact: Product flow was revamped, and steps to pay and log in requirements were shortened.
- My Team product in Global HR: Agile/design sprint usability test, user type: Manager, Global Impact: Metrics improved: Efficiency, satisfaction, SUS. Full redesign update of icons, menus, naming conventions, info architecture, and key flows.
- Absences in Global HR: usability test with customers at OpenWorld conference, user type: Manager -Impact: Faster, more efficient process for creating time sheets and absences, and viewing absences. Impact: Oracle is the first HCM Cloud vendor to have a fully mobile-responsive experience (2018) Absences Workforce,
- HR Learning product: Enroll and Track Course Specialization, remote usability test, user type: corporate learner -Impact: Specializations were streamlined, the user can track their progress in one screen.
- CRM / CX: Extensibility and Personalization of Sales Dashboard, Customer Kano method session -Impact: “Delightful” features discovered, prioritized, and added to the Agile backlog.
- Visual Information Navigator- Design, prototyping support, and usability test Created test plan, tested two versions, A/B test, and moderator script, worked with PM on prototype -Impact: First product released of its kind, gained customers
- Iconography test built in php- This reusable prototype was used internally to provide icon feedback for designers.
Usability Engineer Peoplesoft
Los Angeles
08.2004 - 05.2006
- Fusion GPS, Guidelines and Patterns – user type: all enterprise users Impact: Consistent and usable design patterns across all Oracle enterprise applications Campus Solutions Enterprise Software - user type: college students.
Freelance Creative Producer
Belkin
Hollywood, CA
05.2004 - 08.2004
- Producer and information architect for the Belkin VOIP product.
Freelance Producer and Info Architect
Schematic
Hollywood, CA
10.2003 - 05.2004
- Gathered client requirements for Comcast, Panasonic, for DVR menus
- Created wireframes and flowcharts for UX
- Created scripts for usability testings of above.
- Creative producer working with client and designs for Lionsgate banner ads
Sr. Information Architect
Walt Disney Parks Resorts Online
North Hollywood, CA
11.2002 - 10.2003
- Information architect for wdpro.com, Disney’s parks online.
- Producer and information architect for the first online experience of using maps to build out a Disney trip.
Senior Information Architect
IBM Global Services, Atlanta, Santa Monica
11.1998 - 05.2002
- Worked closely with customers, internal staff and other stakeholders to determine planning, implementation and integration of system-oriented projects.
Education
Specialization - Data Science
Duke University
Online, Coursera 08.2018 - 03.2019
Specialization in AR And VR - Modeling, Virtual Environments And Simulation
Interaction Design Foundation
Online 07.2017 - 05.2018
Master of Science - Info Design Technology Human Computer Interaction
Georgia Institute of Technology
Atlanta, GABachelor of Arts - Fine Arts
Coe College
Cedar Rapids, IASkills
- Strategic Generative Research: Contextual inquiry, focus groups, wants/needs, card sorting, task analysis, Kano
- Experience Design Leadership: Design thinking, mentoring UX Process, responsive design, mobile design, personas, information architecture, card sorting, taxonomies, flowcharts, wireframes, task analysis, journey mapping, InVision
- Evaluative Research and Usability Testing: Customer feedback 1:1, A/B Testing, formative, qualitative, remote, guerrilla testing, logistics, planning, recruiting, moderating, reporting, presenting to executives and team
- Tools: Jira, Airtable, Zoom, Excel, Word, Visio, Photoshop, PowerPoint, Mirocom, Trello, Muralco, 360º video Familiar with Optimal Workshop, Python, SPSS, R, Looker, Tableau, Mix Panel, SQL, Sketch, InVision, Protoio, Axure
Accomplishments
- Big Data Hackathon- team of 5, with air flights data set, won 1st Place 2018
- Student Cloud Design - team of 4, student engagement demo, won 1st Place 2017