Rhonda Price
Nashville,TN
Summary
Public relations and marketing professional with more that 20 years of experience. Proven record of developing creative and measurable campaigns to boost brand awareness, increase sales, drive web and store traffic and support sales teams. Excellent communications skills, including copywriting, editing, presentations, negotiation skills, and cross-culture communication. Adept at problem solving and utilizing strong decision-making skills to maintain consistent workflow. Exceptional history of planning and executing consumer and retail marketing campaigns.
Overview
19
19
years of professional experience
Work History
President
Disruptive PR and Marketing Solutions
Nashville, TN
01.2019 - Current
- Created marketing, publicity and branding campaigns for companies with annual revenues of $5 - $250 million
- Specialty areas include the Natural Products Industry (20+ years with industry leaders), national franchise brands, pet food industry, sports, beauty, insurance, and education
- Services include traditional and non-traditional public relations, branding, media relations, social media strategy and advertising, content marketing, influencer recruitment and management, and global e-commerce marketing
Public Relations and Retail Marketing Consultant
Ancient Nutrition
Cool Springs, TN
01.2017 - 02.2019
- Created strategic marketing campaigns with retailers nationwide, including Whole Foods, Kroger, Target, Vitamin Shoppe, and many others
- Developed and managed a sampling program for new product launches with more than 20,000 "Mom influencers"
- Recruited and supervised brand ambassadors, resulting in successfully increasing web traffic and online sales
- Managed influencers and experts utilizing the ExpertVoice program
- Developed and managed a sampling program for new product launches with more than 20,000 "Mom influencers"
- Achieved national publicity in consumer and trade publications
Public Relations and Influencer Marketing Director
Garden of Life
West Palm Beach, FL
03.2005 - 02.2017
- Responsible for all corporate communications, including reputation and crisis management, internal communications, and organizing press conferences
- Created ongoing publicity campaigns for product launches and company milestones, resulting in national publicity and increased brand awareness
- Implemented the first social media marketing program in the Natural Products Industry
- Developed the company's first brand ambassador program and recruited A-list celebrities and athletes for online sales and store appearances
- Served as Features Editor for the quarterly Extraordinary Health Magazine. Pitched and interviewed celebrities and athletes for cover stories
- Signed USA Track and Field to an exclusive five-year sponsorship agreement
Education
Master of Arts - Marketing
Lynn University
Boca Raton, FL05-2010
Skills
- Media Relations
- Brand Messaging
- Product and Service Promotion
- Public Relations Strategies
- Social Media Strategy and Content
- Influencer Marketing
Affiliations
- Board member of Special Olympics, Lions Club member, Homeless Outreach, Animal Rescue, Animal fostering, travel, sports, and collecting art.
Timeline
President
Disruptive PR and Marketing Solutions
01.2019 - Current
Public Relations and Retail Marketing Consultant
Ancient Nutrition
01.2017 - 02.2019
Public Relations and Influencer Marketing Director
Garden of Life
03.2005 - 02.2017
Master of Arts - Marketing
Lynn University
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