Years experience
Ricardo Gonzales
Harlingen,Tx
Summary
Focused Sales and Finance Manager known for overseeing successful revenue streams and recognizing areas that need improvement. Detailed and capable of driving effective teams. Pursuing a new sales-oriented role where hard work and dedication will be highly valued. Trustworthy and focused on honoring company ethics and preserving confidentiality.
Overview
22
22
16
16
years of professional experience
Work History
General Sales Manager
Fiesta Nissan
01.2024 - Current
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Evaluated competitor offerings to maintain a competitive edge, adapting strategies as necessary for sustained success.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
New Car Sales Director
Fiesta Nissan
02.2021 - 01.2024
- Leveraged experience in sales and finance to double new car sales in the first 6 months employed.
- Cross trained in Used car department sales to help drive total store sales volume to double previous year.
- Led team of 4 Desk managers in total volume of sales and gross profit YTD.
- Responsible for majority of aspects of the sales, from confirming appts, to negotiating with customers, submitting deals and after contracting in F&I dept also helped with CIT.
- Promoted new and used vehicle sales to exceed dealership volume, gross profit and customer expectations.
- Recruited, hired, trained and managed sales team to set, achieve and exceed sales goals while controlling expenses and exceeding profit and CSI objectives.
- Coached individual team members on daily basis to maximize unit volume, gross profit and earnings potential.
- Leveraged Dealersocket, RR Ignite, DealerTrack, CUDL, AutoTrader, TrueCar, vAuto, KBB and other resources to drive new and used car sales.
- Liaised with GSM to review sales versus objectives, needs and growth opportunities and resolve customer complaints to achieve overall gross profit and customer service objectives.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Finance Manager
Bert Ogden Hyundai
10.2020 - 12.2020
- Obtained copies of applicants' credit histories and reviewed paperwork to determine feasibility of granting loans.
- Handled customer complaints with relative ease by conducting research, listening carefully and taking appropriate action.
- Monitored pipelines to track and log status of loans.
- Explained very technical financial information to applicants in easy to understand language.
- Compiled closing packages for drafting and presentation accuracy.
General Sales Manager
Cardenas Motors Inc
01.2019 - 10.2020
- Maintained extensive knowledge of company products and services. examples include Dealersocket, Vauto, Dealer specialties, Cargurus, Autotrader, CDK
- Coached upto 8 sales associates in product specifications, sales incentives and selling techniques
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies
- Upheld all company policies and implemented standards in fair manner
- Tracked sales data to assess trends and make proactive strategy changes
- Maintained prior sales volume with diminished advertising budget, focused primarily on Cargurus and Autotrader
- Researched and made recommendations as to type of inventory to maintain at dealership
- Coordinated with service department for reconditioning of all inventory
Finance Director
Cardenas Metroplex, Mercedes-Benz
01.2017 - 01.2019
- Managed the workflow of all business processing including the preparation of reports to support the sales department
- Coached employees in successful selling methods and encouraged cross-selling additional products and services
- Supported the sales team in writing proposals and closing contracts
- Monitored sales team performance, analyzed sales data and reported information to general manager
- Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices
- Helped sales team achieve Monthly and quarterly manufacturer goals
- Maintained satisfactory product penetration as per ownership standards, 80% prepaid maintenance on all Mercedes Benz sold
- Maintained above average lease penetration for new cars based on regional and national averages
- Successfully completed OCCC compliance audit with no discrepancies
Finance Director
Cardenas Motors, Inc
01.2008 - 05.2017
- Improved sales volume by 50% within first 3 months employed.
- Maintained highest profit per unit sold of finance department ($1400 pru)
- Maintained highest product penetration of finance department (+50% Service contracts and 75% Gap)
- Responsible for the securing of funds for all retail sales transactions.
- Responsible for all compliance procedures for the sales team.
- Interview customers and review credit applications for submitting to lenders for auto loans.
- Negotiate with auto lenders to secure best terms for the dealership and customer.
- Present and sell all Finance products to all customers.
- Contract customers and assure compliance in all paperwork.
- Package all signed contracts and lender stipulations and submit to lenders for funding and Maintained max 4 days of Contract in Transit.
- Meet with Comptroller on a daily basis to stay up to date with contracts in transit.
- Work with office personnel to ensure timely registration of vehicles sold.
- Train and maintain sales department is up to date with current policies and procedures with regards to compliance.
- Completed OCCC audit with minimal discrepancies and no fines.
Education
Degree -
Homer Hanna High
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GSFS FINANCE TRAINING
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GSFS COMPLIANCE TRAINING
CREDIT ACCEPTANCE SALES TRAINING
Skills
- Positive and upbeat
- Strong interpersonal skills
- Goal-oriented
- Analytical problem solver
- Verbal and written communication
- Sales presentations
- Sales reporting
- Accomplished manager
- Customer service
References
References request
Languages
English: NativeSpanish: Fluent
Affiliations
USMC 1994-1997 Honorable discharge as a Non Commissioned Officer
Timeline
General Sales Manager
Fiesta Nissan
01.2024 - Current
New Car Sales Director
Fiesta Nissan
02.2021 - 01.2024
Finance Manager
Bert Ogden Hyundai
10.2020 - 12.2020
General Sales Manager
Cardenas Motors Inc
01.2019 - 10.2020
Finance Director
Cardenas Metroplex, Mercedes-Benz
01.2017 - 01.2019
Finance Director
Cardenas Motors, Inc
01.2008 - 05.2017
Degree -
Homer Hanna High
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GSFS FINANCE TRAINING
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GSFS COMPLIANCE TRAINING
CREDIT ACCEPTANCE SALES TRAINING
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