Ricardo Romero
Zephyrhills,FL
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
5
5
years of professional experience
Work History
New Car Sales Director | Internet Sales Director
Morgan Automotive Group (CDJR of Leesburg)
Leesburg, FL
01.2024 - Current
- Monitored market trends and competitor activity, adjusting sales strategies accordingly to maintain a competitive edge.
- Collaborated cross-functionally with finance teams to develop attractive financing options tailored to individual client needs, increasing deal closure rates significantly.
- Expanded existing customer base by consistently exceeding sales targets and driving referral business from satisfied clients.
- Increased new car sales by implementing innovative marketing strategies and fostering strong relationships with customers.
- Generated comprehensive sales reports for senior management, highlighting key insights into consumer behavior patterns and areas for improvement.
- Streamlined dealership operations for improved efficiency, leading to a boost in overall sales figures.
- Implemented staff training programs focused on product knowledge and effective selling techniques, contributing to increased close ratios.
- Implemented CRM systems to streamline lead tracking processes, improving communication between departments while reducing response times.
- Managed a team of sales professionals, providing guidance and mentorship to drive exceptional performance.
- Adapted sales tactics to accommodate changing market conditions or industry regulations, ensuring the dealership''s continued success.
- Improved overall customer buying experience to safeguard dealership revenue.
General Sales Manager
Morgan Automotive Group (Ford & Subaru)
Tampa, FL
04.2023 - 11.2023
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Implemented systems and procedures to increase sales.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Evaluated performance against goals and implemented appropriate development plans.
- Recruited and hired top-level talent to add value and expertise to sales department.
New Car Sales Director
Morgan Automotive Group (Ford Of Port Richey)
Port Richey, FL
12.2021 - 05.2023
- Successfully implemented multiple OEM programs to help with new vehicle factory allocation reducing the need to purchase inventory from other dealers at higher costs.
- Created a service drive to sales department from the ground up using my previous experience at Elder Ford.
- Collaborated with upper management to implement continuous improvements and exceed Ford and store sales objectives.
- Implemented Ford's Used vehicle Certified program as well as a process to insure training requirements for program qualifications. Reached into the top 5 Ford Certified dealers in the country on a consistent basis.
- Increased profit margins by effectively controlling vehicle ordering for stock inventory as well as customer orders, in turn optimizing vehicle turn rate.
New Car Sales Director
Elder Ford Of Tampa
Tampa, FL
03.2021 - 12.2021
- Quoted 90% of all figures being sent to customers inquiring online, successfully worked with Internet department to implement a customer friendly online purchase experience.
- Mentored new sales associates to contribute to store's positive culture.
- Maintained focus during busy times and delegated tasks to employees to keep new vehicle sales department running smoothly.
- Examined incoming inventory, online merchandising, and aged inventory.
- Made sure all vehicles were priced correctly online as well as had full descriptions and pictures.
- Implemented a customer centric vehicle ordering process to insure smoothest possible transaction for customers.
- Kept up to date with all of Ford's requirement's for vehicle allocation metrics, CSI, and incentives.
- Trained team members daily in product knowledge and best practices for internet sales efficiency.
Sales Manager
Elder Ford Of Tampa
Tampa, FL
02.2020 - 03.2021
- Managing the attitudes of the sales staff to insure they feel like they are part of the team and valued employee's. Servant Leadership.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Closed sales deals using strong negotiation and persuasion skills.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Exceeded sales quotas and increased profitability through effective sales
Service Drive Sales Manager
Elder Ford Of Tampa
Tampa, FL
09.2019 - 02.2020
- Used industry expertise, customer service skills to drive sales out of service drive creating a new department and growing to an average of 50 sales per month.
- Identified customers in service drive that were candidates for upgrading their vehicles.
- Implemented a vehicle loaner program process which allowed customers to demonstrate vehicles as possible upgrade options for longer periods of time, in turn helped with initial contact from service drive sales team.
- Recruited, interviewed and identified sales staff to be part of vehicle exchange program department.
- Set aggressive targets for employees to drive company success and strengthen motivation.
Education
Multiple ASE Certifications - Automotive Repair
Ridge Technical College
Winter Haven, FLNo Degree - Computer Engineering Technology
ITT Technical Institute
Orlando, FLGSM Training Course -
NCM Institute
Kansas City, MO2023
Skills
- Sales Development
- Budgeting and Finance
- Advertising and Marketing
- Leadership and Team Building
- Profitability Improvement
- Training and Coaching
- Staff Training
- Price Structuring
- Goal Setting
- Performance Improvements
Languages
Spanish
Native or Bilingual
Timeline
New Car Sales Director | Internet Sales Director
Morgan Automotive Group (CDJR of Leesburg)
01.2024 - Current
General Sales Manager
Morgan Automotive Group (Ford & Subaru)
04.2023 - 11.2023
New Car Sales Director
Morgan Automotive Group (Ford Of Port Richey)
12.2021 - 05.2023
New Car Sales Director
Elder Ford Of Tampa
03.2021 - 12.2021
Sales Manager
Elder Ford Of Tampa
02.2020 - 03.2021
Service Drive Sales Manager
Elder Ford Of Tampa
09.2019 - 02.2020
Multiple ASE Certifications - Automotive Repair
Ridge Technical College
No Degree - Computer Engineering Technology
ITT Technical Institute
GSM Training Course -
NCM Institute