Rich LaSpesa
Walnut,CA
Summary
Results-driven sales manager with proven success in enhancing customer satisfaction and driving sales growth through effective communication and problem-solving skills. With the all important extensive retail experience.
Overview
32
32
years of professional experience
Work History
Sales Associate
G Miller Olympia
2023.06 - 2026.07
- Managed Custom Clothing Sales, order entry, measuring, design, and delivery.
- Engaged customers with product knowledge to enhance shopping experience.
- Processed transactions efficiently using point-of-sale systems.
- Maintained merchandise presentation standards to optimize sales opportunities.
- Assisted in inventory management, ensuring stock accuracy and availability.
- Maintained recorded sales year over year each year.
- Collaborated with team members to meet daily sales targets consistently.
- Analyzed customer feedback to identify trends and improve service delivery.
- Engaged with customers to build rapport and loyalty.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Solved customer challenges by offering relevant products and services.
Retail Sales Associate
Nordstrom
2021.05 - 2023.05
- Maintained store presentation, ensuring merchandise was organized and visually appealing.
- Resolved customer inquiries and complaints professionally, fostering positive relationships and loyalty.
- Analyzed sales trends to identify opportunities for inventory adjustments and promotions.
- Implemented visual merchandising strategies that enhanced product visibility and boosted sales performance.
- Greeted customers and helped with product questions, selections, and purchases.
- Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.
- Helped customers complete purchases, locate items, and join reward programs.
- Handled returns and exchanges professionally, resolving customer issues while adhering to company policies.
- Processed transactions efficiently using point-of-sale systems, minimizing wait times for customers at checkout.
- Boosted customer satisfaction by providing exceptional service and addressing concerns promptly.
- Increased sales revenue through effective product recommendations tailored to individual customers.
- Supported store leadership in implementing new merchandising strategies to improve product positioning.
- Greeted customers and provided outstanding customer service.
Sales Manager
Trands USA
2018.01 - 2019.12
- Developed and executed territory sales strategies to maximize revenue growth.
- Cultivated relationships with key clients, enhancing customer satisfaction and retention.
- Monitored sales performance metrics, adjusting tactics to meet or exceed targets.
- Increased sales revenue by developing and implementing strategic territory plans.
- Established strong relationships with key clients, boosting customer retention rates.
- Provided exceptional support to existing customers, leading to increased repeat business and referrals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Organized trade shows and events within the territory to showcase company products, generating leads and increasing brand exposure.
- Targeted prospects in other territories through careful research of competitor products, services, and trends.
- Mentored clients sales team members, sharing best practices for selling, measuring/fitting, and delivery of custom clothing.
Store Manager
Patrick James West Coast Classic
2014.01 - 2016.01
- Led daily store operations, enhancing customer experience and satisfaction.
- Developed team training programs, increasing staff proficiency and engagement.
- Implemented inventory management strategies, reducing stock discrepancies.
- Analyzed sales data to inform merchandising decisions and improve product placement.
- Supervised scheduling processes, optimizing staff coverage during peak hours.
- Coordinated promotional events, driving foot traffic and sales growth.
- Assisted with hiring, training and mentoring new staff members.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Approved regular payroll submissions for employees.
- Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
- Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
- Maintained Sales and performance of all sales associate activities.
Independent Territory Sales Manager
Cutter & Buck
2005.01 - 2014.01
- Developed and executed strategic sales plans to enhance market penetration and drive revenue growth.
- Fostered strong relationships with key accounts, ensuring alignment with company objectives and increased loyalty.
- Collaborated with marketing teams to implement targeted campaigns that boosted brand visibility in assigned territory.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Set ambitious yet achievable sales targets for the territory team; provided motivation through ongoing coaching and guidance towards goal attainment.
- Established and maintained [56] accounts, expanding territory to $ 1,200,000.
- Established strong relationships with key clients, boosting customer retention rates.
- Provided exceptional support to existing customers, leading to increased repeat business and referrals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Collaborated with marketing department to create promotional materials that drove brand awareness in the territory.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Researched competitor activity and used findings to develop sales growth strategies.
Territory Sales Representative
Individualized Apparel Group
1996.01 - 2004.12
- Developed and maintained strong relationships with key accounts to drive sales growth.
- Executed strategic sales plans, resulting in improved territory performance and customer satisfaction.
- Performed minimum of 40 Trunk Shows per season with Customer Stores.
- Trained Store personnel on Fitting/measuring, selling, designing, and delivering custom tailored clothing and shirts.
- Organized successful promotional events within the territory that drove brand awareness and generated new leads for the company.
- Enhanced product knowledge among customers by conducting informative presentations and demonstrations.
- Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
- Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
- Boosted sales in assigned territory by developing and maintaining strong relationships with key clients.
- Improved customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
Store Manager
Custom Shirt Shop
1995.01 - 1996.12
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Completed point of sale opening and closing procedures.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Rotated merchandise and displays to feature new products and promotions.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Supervised guests at front counter, answering questions regarding products.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
- Performance of all aspects of Sales with customers. Measuring/fitting, selling, and delivery.
- Training of all new associates in measuring, selling, and delivery techniques.
Education
Bachelor of Science - Nutrition And Food Science
San Jose State University
San Jose, California06.1991
Skills
- Market expansion
- Sales presentations
- Sales training
- Customer service
- Teamwork and collaboration
- Time management
- Lead generation
- Territory growth
- Territory expansion
Timeline
Sales Associate
G Miller Olympia
2023.06 - 2026.07
Retail Sales Associate
Nordstrom
2021.05 - 2023.05
Sales Manager
Trands USA
2018.01 - 2019.12
Store Manager
Patrick James West Coast Classic
2014.01 - 2016.01
Independent Territory Sales Manager
Cutter & Buck
2005.01 - 2014.01
Territory Sales Representative
Individualized Apparel Group
1996.01 - 2004.12
Store Manager
Custom Shirt Shop
1995.01 - 1996.12
Bachelor of Science - Nutrition And Food Science
San Jose State University