Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Richard Cruz

Mangilao,Guam

Summary

Proven Visual Merchandising Specialist from DFS T Galleria, adept in creating compelling displays and enhancing store aesthetics, significantly increasing walk-in traffic. Expert in stock replenishment and pricing updates, with a knack for fostering engaging customer experiences. Reliable and outgoing, my designs and strategies have consistently driven sales growth and improved inventory management.

Overview

36
years of professional experience

Work History

Macy's

Merchandiser
06.2020 - Current

Job overview

  • Removed damaged, out-of-code, not-in-set and discontinued items from displays.
  • Updated pricing and signage to complete product displays and educate customers.
  • Inspected merchandise for quality and arranged proper display location on floor.
  • Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
  • Monitored inventory levels and kept adequate stock in product displays on sales floor.
  • Completed efficient store resets to prepare store for special promotions and seasonal updates.
  • Assisted customers in locating desired items or suggesting suitable alternatives when necessary, contributing to an elevated shopping experience.
  • Reduced out-of-stock instances by conducting regular audits, adjusting inventory counts, and communicating discrepancies to management.
  • Streamlined restocking process, reducing time from shipment arrival to floor display.

DFS T Galleria

Visual Merchandising Specialist
06.1991 - 02.2015

Job overview

  • Collaborated with marketing and sales teams to develop cohesive in-store promotions and events, driving foot traffic and revenue growth.
  • Contributed to overall brand identity by ensuring a cohesive look across all marketing materials, including signage, packaging, and promotional collateral.
  • Increased customer engagement, designing interactive product displays that encouraged hands-on interaction.
  • Championed cross-merchandising efforts within the store by connecting complementary products from different departments to encourage upselling opportunities.
  • Spearheaded visual merchandising updates during holiday seasons for timely promotion of seasonal items, resulting in increased sales conversions.
  • Implemented innovative lighting techniques to highlight featured products, attracting customer attention and boosting sales potential.
  • Maintained strong relationships with vendors to negotiate favorable terms for display materials acquisition, minimizing overall costs while maintaining high-quality visuals.
  • Trained new visual merchandising team members on company guidelines and aesthetic standards for consistent brand presentation.
  • Developed eye-catching window displays that successfully attracted passing shoppers into the store, increasing walk-in traffic significantly.
  • Established seasonal color schemes and themes for store-wide displays, staying current with fashion trends and consumer preferences.
  • Enhanced store aesthetics by creating visually appealing merchandise displays and window installations.
  • Reduced setup time for new promotions by creating efficient processes for dismantling and assembling display fixtures, minimizing disruption to store operations.
  • Conducted regular walk-throughs of the store to ensure visual merchandising standards were upheld consistently, promptly addressing any areas in need of improvement.
  • Monitored and replenished display inventory and restructured according to available stock.
  • Enhanced overall store appearance by applying careful consideration to product and display locations.
  • Built properly lit and well-maintained displays, creating inviting atmosphere in stores.
  • Created interior displays to promote products in alignment with corporate sales objectives.
  • Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display.

SandCastle Guam

Wardrobe Assistant
10.1990 - 11.1991

Job overview

Assist professional dancers in quick-change for Las Vegas style shows

Perform costume mending and repair

Ben Franklin Department Store

Advertising Department
05.1988 - 06.1991

Job overview

Design and installation of storefront display windows

Create and install seasonal storefront banners

Installation of seasonal and holiday promotions and decor

Create in-store sale and promotional store signage

Style and display store mannequins for promotional directives

Education

Guam Community College
Mangilao, GU

High School Diploma from Graphic Arts
06.1981

Skills




  • Calligraphy art and design

  • Reliable and punctual
  • Friendly and outgoing
  • Stock Rotation
  • Pricing and shelf labeling
  • Maintaining stock levels
  • Stock replenishment
  • Visual Merchandising
  • Pricing and Signage Updates
  • Window displays
  • Markdown p
  • rocedures

Timeline

Merchandiser

Macy's
06.2020 - Current

Visual Merchandising Specialist

DFS T Galleria
06.1991 - 02.2015

Wardrobe Assistant

SandCastle Guam
10.1990 - 11.1991

Advertising Department

Ben Franklin Department Store
05.1988 - 06.1991

Guam Community College

High School Diploma from Graphic Arts
Richard Cruz