Richard Prieto
Torrance
Summary
Led initiatives to cultivate strong relationships and strategic partnerships that drive business success. Oversaw sales operations to maximize revenue and improve market penetration. Championed territory growth through targeted sales efforts and team collaboration.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Western Regional Sales Manager
Wet Sounds Inc.
Rosenberg, TX
11.2019 - Current
- Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
- Supervised sales strategy, training, team structure and communication of regional sales program.
- Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies.
- Penetrated new markets by investigating competitor products, services and trends.
- Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
- Led, coached and developed employees to achieve sales goals.
- Resolved customer complaints regarding sales and service.
Western Regional Sales Manager
PowerBass USA
Ontario, CA
10.2016 - 11.2019
- Hired and motivated high-performing sales team achieving over $3,200,000.00 in new sales first year with company. Largest growth seen in 12 years.
- Directed and coordinated products, services and sales activities.
- Supported sales team members to drive growth and development.
- Determined price schedules and discount rates.
- Built and trained successful sales team for the Western Region.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
Territory Sales Manager
The Fulmer companies
Memphis, TN
02.2007 - 10.2016
- Presented products and services to prospective customers.
- Educated customers on product features and use to provide optimal service.
- Penetrated new markets by investigating competitor products, services and trends.
- Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
- Expanded territory by successfully cold-calling retail leadership and negotiating profitable contracts.
- Trained staff members on effective sales techniques, boosting individual and group goal attainment.
- Top Audio Sales award recipient for year 2011,2012,2015 and 2016
- Highest increase of Sales 2016
- 2015 had most new accounts added in both Audio and Helmet divisions.
National Sales Director
Swiss Audio Inc.
Brea, CA
01.2005 - 01.2007
- Promoted brand awareness to targeted demographic by contributing to marketing campaign development.
- Participated in events, attended training seminars and traveled manufacturer product showcases and off-site locations.
- Conveyed customer needs and preferences to design and production departments.
- Developed brands first Sales Team outside of it's traditional distribution model.
- Sales team provided added success via brick and mortar retail store channels, representing $500,000.00 in new channel sales first year.
- First sales team member to work along with R&D department with multiple concepts of illuminated amplifier heatsink chassis, as well as utilizing Class D Full Range circuitry.
Territory Sales Manager
The Fulmer Companies
Memphis, TN
05.2001 - 01.2005
- Pioneered both Audio and Helmet brands in Southern California
- Achieved $1 million in sales first 12 months in territory
- Added solid and loyal dealer base through relationship building.
- Educated customers on product features and use to provide optimal service.
- Rookie of the year 2001/2002
- Most new accounts 2001/2002
- Highest sales increase both Audio and Helmet Divisions
- Developed and implemented new sales strategies to update product lines.
Education
Carson High School
Carson, CA06.1985
Skills
- Executed relationship selling strategies to cultivate long-term client partnerships
- Executed comprehensive strategic planning initiatives to align organizational goals
- Monitored sales data to support team objectives and improve performance Assisted in maintaining accurate records of sales transactions Collaborated with team members to ensure smooth sales operations
- Spearheaded business development initiatives to drive growth and expand market presence
- Assisted in managing territory and accounts to support sales initiatives Collaborated with team members to address client needs and enhance service delivery Contributed to maintaining customer relationships through regular communication
- Executed follow-up strategies to enhance client communication and relationship management
- Oversaw program coordination to ensure seamless execution of initiatives
- Developed comprehensive sales proposals to drive client engagement and secure new business opportunities
- Assisted in delivering presentations to diverse audiences Supported team members in developing public speaking skills Contributed to preparation of visual aids for effective communication
- Oversaw distribution channel management to optimize product reach and availability
- Assisted in training new team members on processes and procedures Supported colleagues through mentoring sessions to enhance skills and knowledge Facilitated workshops to promote team collaboration and learning
- Cultivated in-depth product knowledge to enhance customer interactions
- Leveraged extensive sales expertise to drive revenue growth and enhance client relationships
- Conducted comprehensive market and competitive analysis to identify industry trends and opportunities
- Oversaw territory management to optimize sales performance and client relationships
- Oversaw comprehensive account management processes to enhance client relationships
- Account management
Certification
- Dale Carnegie Sales Training Graduate - 2001
Education and Training
other
Timeline
Western Regional Sales Manager
Wet Sounds Inc.
11.2019 - Current
Western Regional Sales Manager
PowerBass USA
10.2016 - 11.2019
Territory Sales Manager
The Fulmer companies
02.2007 - 10.2016
National Sales Director
Swiss Audio Inc.
01.2005 - 01.2007
Territory Sales Manager
The Fulmer Companies
05.2001 - 01.2005
Carson High School