RICHIE GUILLAUME
East Orange
Summary
Strategic and results-driven sales executive with 15+ years of experience leading field implementation, tactical execution, and go-to-market strategy for national product and channel initiatives. Proven success in managing high-performing field teams, optimizing $200M+ territories, and driving cross-functional alignment across indirect retail partners. Expert in translating strategy into action through structured launch planning, stakeholder collaboration, post-launch analysis, and operational reporting. Adept at creating scalable programs that increase sales productivity, channel performance, and long-term customer value.
Overview
13
13
years of professional experience
Work History
District Sales Manager
Samsung Electronics
Palisades Park, NJ
06.2023 - Current
- Oversee brand presence in 500+ outlets across multiple channels: Verizon, T-Mobile, AT&T, Best Buy, and Walmart.
- focused on sales demand generation, merchandising, product launches, brand management, and partnership development.
- Guided and supported 10 field territory managers in achieving performance goals.
- Manage comprehensive operations of stores, including sales P&L, brand management, staffing, training, product launches, and partnership development.
- Established strategic partnerships with retail channels such as Verizon, Best Buy, Walmart, T-Mobile, and AT&T to elevate product visibility and drive sell-through.
- Tracked KPIs, assessed sales trends, and executed action plans to enhance performance of underperforming locations.
- Maintained alignment with Samsung merchandising standards and brand guidelines throughout all stores.
- Accelerated revenue growth through strategic execution of product launches, promotions, and in-store activations.
Store Director
Walgreens
Mamaroneck, NY
01.2017 - 06.2023
- Improving Walgreens Core Values by delivering an excellent customer experience and focus on our operational standards; Fast, Clean, Friendly, Stocked, Script
- Monitoring NPS scores to make sure my store is above 75%. Reaching out to Detractors to make sure corrective measures are taking place before close out on alerts. Utilization of Kronos to set Schedules for both store front associates, overnight team associates, pharmacy team, store leads and management.
- Monitoring external and internal theft by using surveillance detections and making the appropriate reports to authorities.
- Making sure team is Up to date with all PPLs
- Making sure Cycle counts are done accurately
- Updating all Mylar and Signs for the store to be compliant.
- Receiving Fedex Drop off both from Fedex and customers. Also, using correct measures for pickups by validating identities to minimize fraud.
- Delegating assignments to shift leads to make sure store is in accordance to all policies especially completing temperature checks with every shifts.
- Placing work orders that needs to be addressed and fixed in respective manners.
- Making sure that items are packed out when shipments are received and Overstock items placed in the OSA and adequately re-shelf items sold daily by filling with OSA items.
- Receiving track shipments on time and following Walgreens required methods in receiving and also stamping paperwork.
- Utilizing scanners on sales floor to help with finding items by following the Bay, Position and Section of the products.
- Placing all coupon receipts in envelopes each day to avoid duplicates or fraud as Promo coupons are considered cash values.
- Gardaworld for Cash Pickups are on time weekly to avoid any discrepancies.
- Participating in Calls with Certified Store Manager and District Manager to further gain knowledge about the overall business and status.
Retail Store Manager
T-Mobile
New York, NY
02.2013 - 12.2017
- Use of Support Tools like Power Bi to track and monitor overall Store performances
- Utilization of NBA to disposition the right promotions for, -T-Mobile customers
- Enabling team of awareness of NBA tool to disposition correctly TNX
- Forecasting and Role playing to make sure promotions are well understood
- Making sure all Customer Welcome and DOMO entries are done accurately
- Delegating tasks to RAMs to help increase productivity and run operations
- Conference calling to make sure up to date news are passed on from leaders to Mes
- Creating of Schedules 3 weeks in advance use of Vivatracker, ADP and or Kronos
- Making sure Sprint Stack and Inventory is correct and inventory done weekly
- Use of Microsoft Powerbi to enable Sim support charges are charged accurately
- With Support Partners and HR scheduling and hiring a bench of MEs in times of emergencies
- Holding Accountability for Bottom Performers and or Behaviors against company policies
- Scheduling the required trainings for bottom performers to help increase Awareness
- MyMerch done accurately and dispositioned with Proof of pictures
- Variances of any sort researched and reported
- Brought change to a store that maintained below 5% conversion to be extent of increasing toward 9.4% conversion month over month
- Deriving and hitting all PB goals as required
Education
Associate of Science - Computer Science
Monroe College
Bronx, NY07-2022
Skills
- Territory & District Management
- Retail Sales Strategy
- Team Leadership & Development
- KPI & Performance Optimization
- Merchandising & Brand Standards
- Consumer Electronics Expertise
- Relationship Building (Retail Partners)
- Inventory & Operations Management
- Business development and planning
- Marketing strategy
- Revenue growth
- B2C Sales & Strategy
Timeline
District Sales Manager
Samsung Electronics
06.2023 - Current
Store Director
Walgreens
01.2017 - 06.2023
Retail Store Manager
T-Mobile
02.2013 - 12.2017
Associate of Science - Computer Science
Monroe College