Rick A Caporale
Salt Lake City,USA
Summary
Dynamic sales leader with 10+ years of success in beverage distribution and strategic account management, consistently delivering double-digit volume growth and securing key account wins. Proven ability to align cross-functional teams with national sales goals while driving DSD growth, brand execution, and trade spend efficiency. Known for building strong customer relationships and leveraging market insights to deliver innovative, results-driven solutions that meet both client needs and business objectives.
Overview
14
14
years of professional experience
Work History
Senior Account Executive
Powered by MRP
08.2025 - Current
- Led discovery calls with inbound/outbound leads to uncover needs and drive opportunity development
- Collaborated with SMEs to prepare for client engagements and deliver solution-focused presentations
- Negotiated pricing and delivered tailored proposals aligned with client goals
- Managed full sales cycle with a strong pipeline and timely follow-ups
- Maintained accurate CRM data to support forecasting and performance tracking
- Made 50+ outbound calls daily to generate qualified leads and expand territory reach
Senior On Premise Account Strategist
Red Bull North America
10.2017 - 07.2025
- Delivered 15% volume growth in 2024 across Rockies On-Premise; sustained double-digit growth over 5 years
- Grew Utah DSD business 50%+ since 2017 through strategic execution and account expansion
- Expanded contracted accounts 60% over 7 years, driving 35% volume growth across venues and events
- Secured key partnerships (Boyne Resorts, Maverick Gaming, Live Nation), adding 6% volume in Utah
- Aligned cross-functional teams on account strategy and RTM initiatives
- Launched and led 2 distributor teams and 1 FSOP team; coached field reps to exceed KPIs
Red Bull On Premise Manager
Admiral Beverage Corporation
11.2016 - 09.2017
- Managed 40,000+ case On-Premise sales; prioritized top accounts via usage index
- Delivered monthly volume and ROI reports to executives; launched Wings Team for brand lift
- Grew the overall Red Bull on premise business in New Mexico by 10% in 2017; highest growth percentage in over 5 years
On Premise Sales Representative
Admiral Beverage Corporation
01.2016 - 10.2016
- Managed top On-Premise route in Albuquerque with 50+ accounts and $75K+ in monthly sales. Grew the business by 15% in 2016 vs prior year
- Delivered over 10,000 cases monthly; resolved pricing/delivery issues to ensure satisfaction
Merchandiser & Account Sales Manager
Admiral Beverage Corporation
06.2014 - 12.2015
- Built foundational skills in sales, merchandising, and execution of trade marketing programs
Proposal Analyst
Northrop Grumman Corporation
08.2011 - 05.2014
- Supported pricing strategies and proposals for high-value government defense contracts
Education
Bachelor of Science - Accounting
California Baptist University
Skills
- Key Account Management Customer Retention & Growth
- Strategic Sales Execution Promotional Program Management
- Trade Spend Optimization Budget & Compliance Oversight
- Category Management Shelf Space & Assortment Optimization
- Distributor & Wholesaler Partnerships Relationship Building
- Revenue Forecasting Corporate Planning & Sales Analysis
- Data-Driven Sales Strategy Syndicated & Portal Data Utilization
- Cross-Functional Leadership Field Sales Enablement & Coaching
- Salesforce CRM Expertise Pipeline Management & Reporting
Awards
3X Alpha High Performance Award Winner (2019, 2021, 2022), Led key account growth by 15% in 2024 vs. prior year, Successfully launched FSOP-focused field sales initiatives across Rockies region., Experienced in RFP development, and channel strategy alignment.
Timeline
Senior Account Executive
Powered by MRP
08.2025 - Current
Senior On Premise Account Strategist
Red Bull North America
10.2017 - 07.2025
Red Bull On Premise Manager
Admiral Beverage Corporation
11.2016 - 09.2017
On Premise Sales Representative
Admiral Beverage Corporation
01.2016 - 10.2016
Merchandiser & Account Sales Manager
Admiral Beverage Corporation
06.2014 - 12.2015
Proposal Analyst
Northrop Grumman Corporation
08.2011 - 05.2014
Bachelor of Science - Accounting
California Baptist University
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