Rita A Reyna

• Drive Pro sales for the assigned and prospect portfolio of customers by conducting market research, cold calling, following through on lead generation, and meeting with customers on a regular basis.
• Conduct virtual customer visits to identify product needs, take orders, and work with stores to fulfill the orders.
• Prospect for new customers through phone calls and emails. Analyze new business opportunities through market research. Serve as the first contact point with prospective customers to generate interest.
• Facilitate the sales through project management, tracking open sales orders, issue resolution, and overall customer service, and support.
• Conduct research on pro-customer opportunities to find the highest-opportunity customers to pursue.
• Work with assigned accounts, and pull together all relevant information to create an effective strategy to deploy for assigned accounts.
• Conduct virtual sales calls each week to review products, production, and planning scheduled 1-2 weeks in advance.
• Apply a consultative selling strategy to understand the needs of the customer, and apply a proactive selling approach when scheduling ongoing follow-ups and sales opportunities.
• Use all relevant selling tools, selling programs, and fulfillment channels to bring the most effective solutions that will benefit the pro customer.
• Document all customer information and interactions in Salesforce.
• Generate profitable growth through sales goal attainment.

• Apply strategic communication strategies, and interpersonal skills, to develop and maintain high-value business relationships.
• Deliver excellent service to pro customers.
• Execute pro orders and projects, and serve as a consultant.
• Demo Lowe's product and service offerings.
• Meet the store's sales goals.

• Delegated daily tasks to team members to optimize group productivity.
• Promoted to leadership position in recognition of strong work ethic and provided exceptional customer service.
• Assisted management in hiring process and new team member training.
• Generated team performance reports, mission-related objectives and met deadlines.

• Hired, trained and managed a team of associates, including evaluating performance and enforcing disciplinary actions.
• Developed and implemented promotional strategies to drive business success and maintain budgetary guidelines.
• Increased profits, by restructuring store layouts, enabling more efficient inventory management, financial planning and sales performance metric and over saw all store operations while generating up in monthly sales.

• Responsible for assisting in the operation of the facility with 250 Associates.
• Provided supervision and development opportunities for hourly associates in assigned area by hiring, training, mentoring, assigning duties, evaluations performance, providing recognition, and ensuring diversity awareness.
• Ensured compliance with Company policies and procedures by holding hourly Associates accountable; analyzing and interpreting reports; implementing and monitoring asset protection and safety controls; maintaining quality assurance standards; overseeing safety and operational reviews; developing and implementing action plans to correct deficiencies; and providing direction and guidance on executing Company programs and strategic initiatives.
• Drove the financial performance of assigned area by ensuring that sales and profit goals were achieved and implements plans to correct any deficiencies.

Management Trainee 10/2006-02/2007

• Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
• Enhanced leadership abilities through training and hands-on task completion.

Department Manager 10/2004-10/2006

• Grew department's team and technical capabilities with hiring and training of talented individuals.
• Modeled supportive leadership qualities, motivating staff to achieve department goals and promote staff participation and team building.

Cash Office Associate 08/2001-10/2004

• Balanced daily cash deposits and bank vault inventory with zero error rate.
• Reconciled daily cash variance reports, tracking overages and shortages through compilation of summary reports and comparing against past variances to isolate and address possible causes.

Customer Service Manager 06/1999-08/2001

• Established positive rapport with customers, managers and customer service team members to maintain positive and successful work environment.
• Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.

Customer Service Desk Associate 10/1996-06/1999

• Processed merchandise returns and exchanges for customers to refund payments, trade items and offer store credit.
• Demonstrated excellent communication skills in resolving product and consumer complaints.

Cashier 08/1994-10/1996

• Operated cash register or POS system to receive payment by cash, check and credit card.
• Increased customer satisfaction through friendly and professional communication.