Rob Graham
Cocoa Beach,FL
Summary
Hard-driving business leader offering skill in strategic business planning and team development. Skillfully recruit and train employees at all levels to meet customer and business demands. Articulate, forward-thinking and resourceful in meeting unique needs.
Overview
39
39
years of professional experience
Work History
Owner
CarePatrol of Central Kentucky
01.2023 - Current
- Develop and execute marketing plan to drive business growth in start-up business and territory.
- Manage day-to-day business operations.
- Consult with referral sources to assess needs and propose solutions to enhance their productivity.
- Train and motivate employees to perform daily business functions.
Owner
CarePatrol of Melbourne
02.2014 - 11.2022
- Developed and executed marketing plan to drive business growth in start-up business and territory.
- Managed day-to-day business operations.
- Consulted with referral sources to assess needs and propose solutions to enhance their productivity.
- Trained and motivated employees to perform daily business functions.
Vice President, Product Yield Management
Wyndham Vacation Ownership
08.2008 - 10.2013
- Led activities decreasing WVO Cost-of-Sale from 25% in 2008 to 17% in 2013.
- Led reduction of Developer Obligation rate each year, improving Company's cash flow position.
- Developed pricing and packaging strategies that led to over 8K incremental new owners to budget during tenure.
- Led strategic integration of Product Yield Management during the acquisition of Shell Vacations, creating new sales plan and delivering effective pricing and distribution strategies resulting in $59 lift in Volume Per Guest, and $1.1M incremental NOI.
Vice President of Business Development
Wyndham Vacation Ownership
08.2005 - 08.2008
- Developed new methodology for Club Points designation that was implemented Company-wide.
- Formulated new feasibility model, enhancing the Company's ability to approve new projects by reducing development risk.
- Delivered improved Cash Flow forecasting, freeing $12M per annum to be alternatively deployed.
Director of Strategic Operations
Wyndham Vacation Ownership
05.2004 - 08.2005
- Developed new sales programs to drive greater sales velocity and efficiencies.
- Developed pro forma for each program through collaboration with internal customer base while ensuring Field buy-in.
- Conducted program post mortems, presenting results and any necessary strategic shifts to senior executives.
- Led all analytics associated with Fair Share Plus Owner programs.
Manager of Product Development, Wholesale Channel
The Walt Disney Company
06.1999 - 05.2004
- Led a multi-discipline team to develop travel product that aligned with WDW strategies, guest preferences and sales channel objectives.
- Developed new revenue opportunities through pricing strategies and new product development.
- Initiated and championed the development of pricing in Pound Sterling for the U.K. resulting in 1st year incremental revenue of $12M.
- Created the Advance Purchase Savings strategy for Canada, Europe and domestic U.S. with $32M incremental revenue in 1st year.
Regional Sales Director
The Walt Disney Company
06.1996 - 06.1999
- Member of Disney Cruise Line Opening team.
- Built Disney Cruise Line's first western sales region.
- Led a Sales Team of 10 District Sales Managers in all sales & marketing efforts.
- Achieved 104% of sales goal in 1st fiscal year.
- Achieved 149% os sales goal in 2nd fiscal year.
- Served as a member of Disney Cruise Line's startup management team, creating policies and procedures.
Manager of Central Division Sales Support Center
American Airlines
04.1992 - 05.1995
- Managed Sales Support Center team of 30 within American Airline's largest region with revenue of $1.1B.
Area Sales Manager
American Airlines
08.1989 - 04.1992
- Responsible for revenues driven through travel industry for entire city totaling $38M.
- Achieved 121% of sales goal for the period.
Analyst, Yield Management
American Airlines
04.1987 - 08.1989
- Responsible for driving incremental Yield through American Airlines' intra-Texas routes.
- Increased Yield by $.06 per passenger mile resulting in $8M incremental revenue during tenure.
Installation Specialist
American Airlines
01.1986 - 04.1987
- Installed hardware and trained customers on use of American Airlines' proprietary automated accounting system.
Education
MBA - Finance
University of Chicago
Chicago, ILBachelor of Science - Business Administration
American International College
Springfield, MASkills
- Marketing tactics
- Customer development
- Strategic planning
- Business launch
- Operations management
- Highly analytical
Timeline
Owner
CarePatrol of Central Kentucky
01.2023 - Current
Owner
CarePatrol of Melbourne
02.2014 - 11.2022
Vice President, Product Yield Management
Wyndham Vacation Ownership
08.2008 - 10.2013
Vice President of Business Development
Wyndham Vacation Ownership
08.2005 - 08.2008
Director of Strategic Operations
Wyndham Vacation Ownership
05.2004 - 08.2005
Manager of Product Development, Wholesale Channel
The Walt Disney Company
06.1999 - 05.2004
Regional Sales Director
The Walt Disney Company
06.1996 - 06.1999
Manager of Central Division Sales Support Center
American Airlines
04.1992 - 05.1995
Area Sales Manager
American Airlines
08.1989 - 04.1992
Analyst, Yield Management
American Airlines
04.1987 - 08.1989
Installation Specialist
American Airlines
01.1986 - 04.1987
MBA - Finance
University of Chicago
Bachelor of Science - Business Administration
American International College
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