Rob Perry
New York,NY
Summary
Strategic Senior Marketing Director with 15+ years of experience driving revenue through paid social, performance marketing & omnichannel growth. Skilled in leveraging data-driven insights to optimize campaigns, accelerate customer acquisition & maximize ROI across Meta (Facebook | Instagram), TikTok, Pinterest, Snapchat, Email, SMS, Direct Mail & Native Push Notifications.
Overview
15
15
years of professional experience
Work History
Sr Director Paid Social & GoToMarket Strategy
22 Squared Agency
05.2018 - Current
- Lead paid social and streaming/OTT strategies for Fortune 100 clients, optimizing multi-million-dollar budgets across Meta, TikTok, Pinterest, Snapchat, and connected TV platforms
- Oversee omnichannel and go-to-market strategy, integrating paid social, streaming/OTT video, Email, SMS, Direct Mail, and Native Push Notifications to drive customer acquisition, full-funnel engagement, and retention
- Drive ROI, ROAS, and lead generation through audience segmentation, data-driven insights, and advanced bidding strategies
- Partner with strategy, analytics, and creative teams to refine campaign best practices and expand performance marketing capabilities
- Expand media mix to include streaming/OTT and Connected TV (CTV), aligning TV-style storytelling with performance-driven targeting to extend reach and improve acquisition efficiency.
- Lead forecasting, budgeting, and reporting, ensuring alignment with business objectives and growth targets
- Manage and mentor a team of 10–12 paid media specialists, driving professional growth and performance excellence.
Director Paid Social & eComm Performance
Quantified Media - Wall Street
08.2016 - 04.2018
- Designed and executed high-converting paid social campaigns on Facebook, Twitter, and Pinterest to drive direct response growth
- Developed and optimized performance marketing strategies across SEM, SEO, email, affiliate, display, and retargeting
- Created weekly financial reports, providing actionable insights to enhance client retention and revenue generation
- Led and trained a team of 8+ digital marketers, ensuring seamless execution of large-scale campaigns
Director of Digital Marketing
Nintendo - Zelda Symphony Tour | MGP Live
08.2015 - 11.2016
- Led multi-channel marketing campaigns, boosting Ticketmaster.com ticket sales through SEO, SEM, paid media, and email marketing
- Enhanced audience engagement by optimizing conversion rates across various digital platforms
- Managed venue marketing partnerships, aligning promotional strategies to maximize reach and ticket demand
- Developed and executed geo-targeted ad campaigns, driving regional ticket sales and increasing event attendance across multiple tour locations
Digital Marketing & Social Media Ads Coordinator
BuyTile.com (eCommerce)
07.2013 - 08.2015
- Developed and executed paid social campaigns, leveraging lookalike audiences and behavioral targeting to increase engagement and conversions
- Conducted A/B testing and conversion optimization, increasing ROI by 50% in five months
- Integrated CRM data with Facebook and Twitter pixels, creating targeted custom audience segments to improve ad performance
- Collaborated with web development and merchandising teams to enhance landing pages and improve user experience, resulting in increased purchase rates
E-commerce & Music Event Marketing
The Metropolitan Opera House
07.2011 - 06.2013
- Managed social media advertising efforts, optimizing campaign performance to drive online ticket sales and increase fan engagement
- Launched and executed digital campaigns for major events, premieres, and album releases
- Analyzed marketing data and audience insights to refine promotional strategies and improve customer retention
- Led content strategy, editorial planning, and partnership outreach to expand audience engagement and ticket sales
Education
Neuro-Linguistic Sales Programming -
Sandler Sales Institute
Social Media Certification -
Hootsuite University
Skills
• Paid & Retention Marketing: Facebook Ads, Meta Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Email Marketing & SMS Marketing
• Growth & Customer Acquisition: Lead Generation, Customer Acquisition, CRM, Omnichannel Marketing, Direct Mail & Retargeting
• Sales Funnels & Customer Journey: Full-Funnel Marketing, Sales Funnels, Customer Journey Mapping & Lifecycle Marketing
• Performance Analytics & Optimization: A/B Testing, Conversion Rate Optimization (CRO), ROAS, CPA & CAC
• Media Budgeting & Forecasting: Multi-Channel Strategy, ROI Analysis & Campaign Scaling
• Leadership & Team Management: Mentorship, Cross-Functional Collaboration & Stakeholder Communication
• Platforms & Tools: Shopify, HubSpot, Salesforce, ClickFunnels, Klaviyo, ActiveCampaign, Mailchimp, Hyros, Triple Whale, Voluum & GoHighLevel (GHL)
Timeline
Sr Director Paid Social & GoToMarket Strategy
22 Squared Agency
05.2018 - Current
Director Paid Social & eComm Performance
Quantified Media - Wall Street
08.2016 - 04.2018
Director of Digital Marketing
Nintendo - Zelda Symphony Tour | MGP Live
08.2015 - 11.2016
Digital Marketing & Social Media Ads Coordinator
BuyTile.com (eCommerce)
07.2013 - 08.2015
E-commerce & Music Event Marketing
The Metropolitan Opera House
07.2011 - 06.2013
Neuro-Linguistic Sales Programming -
Sandler Sales Institute
Social Media Certification -
Hootsuite University