Bass Fisherman
ROBERT "ALLEN" WILLIFORD
Paducah,KY
Summary
SALES & DEALER SUPPORT SPECIALIST / QUALITY CONTROL EXPERT
Experienced and results-oriented sales professional with over 23 years of success driving revenue growth and dealer satisfaction within the high-end, luxury manufacturing sector. Skilled in building and maintaining strong relationships with dealers and clients, providing expert product knowledge, and delivering tailored solutions to meet customer needs. Proven ability to support and grow sales channels through exceptional service, technical expertise, and a deep understanding of high-performance, marine-ready products. Background in quality control enhances credibility and ensures product excellence from factory to end user. Adept at cross-functional collaboration, team leadership, and aligning sales strategies with organizational goals to maximize performance and customer loyalty.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Salesperson
Marine Sales Kentuckiana
10.2024 - 05.2025
- Completed Sales for 2025 - $850,000
- Engaged customers in social conversations to create pleasant and easy shopping experience.
- Worked to build relationships with customers and built potential for additional sales.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Contributed to event marketing, sales and brand promotion.
- Informed customers of promotions to increase sales productivity and volume.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Contributed to team objectives in fast-paced environment.
- Kept detailed records of daily activities through online customer database.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Built relationships with customers and community to promote long term business growth.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Negotiated prices, terms of sales and service agreements.
- Maintained current knowledge of evolving changes in marketplace.
Driver/Package Handler
FedEx Corp.
04.2024 - 10.2024
- Coordinated efficient routes to avoid delays and optimize schedules.
- Completed routine pre- and post-trip inspections to evaluate vehicles and assess maintenance needs.
- Delivered goods and products to customer on time and in excellent condition.
- Communicated with dispatchers and other personnel to coordinate transportation schedules.
- Followed all relevant traffic laws and safety regulations.
- Maintained professional and friendly demeanor during deliveries to uphold company reputation.
Sales/Dealer Support
Crownline Boats
03.2022 - 01.2024
- Acting as the direct link between dealers and company management, I provided support and sales services to both consumers and dealers.
- My role involved effective communication, product education, technical support, and quick issue resolution, all while maintaining the quality and integrity of the company.
- I have a proven track record as a rapport builder with strong verbal and communication skills, successfully accessing and generating new sales opportunities.
- Responsible for hauling 35 foot plus boats across country.
Quality Control Specialist
Crownline Boats
03.2002 - 03.2022
- With extensive training and certification in Mercury Marine, I specialized in diagnosing and G3 computer programming of Mercury, Yamaha, Suzuki, and Volvo motors.
- My responsibilities included ensuring safety and quality before shipment and providing nationwide technical support.
- Additionally, I operated various heavy equipment such as forklifts, tractors, lifts, hoists, and more.
- Inspected finished goods to verify conformance with customer specifications and company quality standards.
- Provided regular updates to team leadership on quality metrics by communicating consistency problems or production deficiencies.
Education
Associate of Applied Science - Business
West Kentucky Community And Technical College
Paducah, KY05-2026
Skills
- Customer Service Leadership
- Quality Assurance
- Technical Sales Support
- Team Leadership
- Operations Management
- Computer Programming and Diagnostics
- Social Media Management
- Product Shows/Displays
- Proven Rapport Builder
- Adheres to Safety Protocols
- Heavy Equipment Operation
- Educational In-service for dealers/customers
- Quality Control Inspection
- Pre/Post-Sales Support
- Client Relationship Management
- Communication Skills
- Organizational Skills
- Computer Networking
- Advertising
- Trainable/Adaptable
- Time Management
- Troubleshooting mechanical issues
- Maintenance and upkeep
- Cross-selling products and services
- Relationship selling
- Negotiation
- Customer engagement
- Sales pipeline management
- Cold calling
- Sales process
- Customer care
Certification
- Mercury Marine Certified
- DOT Medical Exam and Commercial Motor Vehicle Certification
Leadership Experience
- Served as Team Crew Leader over Quality Control
- Served on Board of Directors for Illinois BASS Nation, Southern Illinois Region
- Volunteer with Youth Fishing Events, Teaching and Mentoring
- Assisted with promotion/photoshoots of Crownline Products
- Proficient in setting up and running National Boat Shows, hosting dealers from around the world.
- Editor of Crownline Facebook page
Communication Skills
I am committed to building strong, lasting relationships with both customers and colleagues by fostering a positive and collaborative environment. My approachable and calm demeanor encourages open communication and teamwork. I believe in a unified approach—working together toward shared goals—and take pride not only in fulfilling my responsibilities but also in supporting others whenever possible. I value clear communication, honesty, and loyalty as the foundation of professional success, and consistently strive to embody these qualities in every interaction.
Interests
Timeline
Salesperson
Marine Sales Kentuckiana
10.2024 - 05.2025
Driver/Package Handler
FedEx Corp.
04.2024 - 10.2024
Sales/Dealer Support
Crownline Boats
03.2022 - 01.2024
Quality Control Specialist
Crownline Boats
03.2002 - 03.2022
Associate of Applied Science - Business
West Kentucky Community And Technical College
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