ROBERT BASOM
Gretna,LA
Summary
Results-driven leader with a proven ability to guide teams, manage complex initiatives, and achieve strategic objectives within multimillion-dollar business environments. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach in building high-performing teams, streamlining operations, and consistently exceeding financial and performance goals.
Overview
31
31
years of professional experience
Work History
Self-Employed
Freelance Graphic Designer
New Orleans, LA
11.2019 - Current
- Engaged with clients to create tailored artwork illustrations and layouts for digital and print media, enhancing brand identity.
- Produced compelling logos, advertisements, social media assets, packaging, and website visuals, contributing to increased brand visibility and customer engagement through effective use of Adobe Creative Suite.
- Coordinated and executed multiple projects at once, consistently meeting deadlines and aligning with client satisfaction standards.
- Refined designs based on client feedback while ensuring brand identity and visual integrity.
- Collaborated with small businesses and startups to develop cohesive brand identities and effective art direction.
Manager, Sports & Enterprise Implementations
Retailcloud
Concord, CA
11.2024 - 02.2025
- Supervised integration and deployment processes of SaaS retail systems, ensuring alignment with enterprise client needs.
- Defined project objectives, clarified scope, and set timelines to enhance onboarding efficiency.
- Coordinated training sessions and provided ongoing support for successful system implementation across multiple departments.
- Facilitated progress updates, identified risks, and executed corrective actions to ensure project alignment.
General Manager, Retail Operations (New Orleans Saints & Pelicans)
Fanatics, Inc.
Jacksonville, FL
11.2019 - 09.2020
- Directed comprehensive retail strategies, ensuring operational efficiency and revenue growth beyond $5 million annually.
- Analyzed market trends and designed in-venue retail strategies to ensure alignment with team objectives and brand guidelines.
- Managed a diverse team of 80+ personnel, focusing on improving training outcomes and optimizing customer satisfaction.
- Collaborated with executive teams to create and execute sales strategies and promotional campaigns that drive financial performance.
Senior Manager, Retail Event Operations
Fanatics, Inc.
Jacksonville, FL
09.2017 - 10.2019
- Led cross-functional teams to enhance operational efficiencies and streamline processes.
- Managed national event retail operations for major sports and entertainment events: College Football Playoffs, Kentucky Derby, Formula 1, MLB/NBA/NHL All-Star Games, and more.
- Developed strategic initiatives to improve customer engagement and retention rates.
- Oversaw on-site event operations, staffing, inventory, and profitability.
- Developed and executed merchandising plans to achieve and surpass budgeted revenue targets.
Director of Merchandise
Anschutz Entertainment Group (AEG)
Los Angeles, CA
01.2009 - 03.2017
- Oversaw management of $42M in annual revenue across five divisions and global operations.
- Implemented strategic merchandise planning and inventory management practices to enhance product accessibility for customers.
- Executed launch of retail concepts, resulting in over $12 million in additional annual revenue.
- Led strategic planning and development of 8 retail locations, contributing over $4 million in incremental sales.
- Implemented comprehensive inventory control measures, ensuring shrinkage reduction below 1%.
- Analyzed and directed e-commerce strategy, focusing on platform evaluation to streamline global merchandising processes.
Senior Manager, Retail Operations (Angel Stadium)
Anschutz Entertainment Group (AEG)
Los Angeles, CA
02.2005 - 12.2008
- Optimized merchandising practices and strengthened brand alignment, resulting in a 35% boost in annual sales performance.
- Oversaw purchasing, promotions, and in-game marketing strategies.
- Led cross-functional teams to drive strategic initiatives and enhance operational efficiency.
- Streamlined reporting and financial analysis systems used by both AEG and MLB affiliates.
Special Projects Manager & Graphic Designer, Dodgers Merchandise
Los Angeles Dodgers
Los Angeles, CA
01.1999 - 12.2004
- Designed new product concepts and produced creative marketing collateral to enhance retail campaign effectiveness.
- Collaborated with stakeholders to define project scopes, objectives, and deliverables for successful execution.
- Coordinated game-day retail activities and fostered vendor partnerships to optimize operational costs and supply chain effectiveness.
- Developed tailored branding and promotional graphics aimed at enhancing fan interaction.
Game Operations Supervisor (Angels & Ducks Merchandise)
Walt Disney Corporation
Burbank, CA
01.1998 - 11.1998
- Led and coordinated game-day sales teams to optimize merchandise operations for Anaheim Angels and Mighty Ducks.
- Managed staff performance, providing training and mentorship to enhance team productivity.
- Developed visual merchandising layouts and designed promotional mailers and catalogs to enhance brand visibility.
Sales Representative
FarWest Sports Group
Westlake Village, CA
01.1995 - 12.1997
- Showcased champion sports apparel, Vuarnet sunglasses, and AD1 shoes, driving brand recognition and customer engagement across Southern California.
- Established and maintained deep-rooted client relationships, achieving annual sales growth exceeding 5% year over year.
- Executed product presentations and oversaw comprehensive sales cycle from order entry to delivery.
Education
Communications
Cypress College
Cypress, CASkills
Strategic Planning and Execution
Budget Management and Financial Analysis
Brand Strategy and Integrated Marketing
Client Relationship Development and Retention
Teamwork and Collaboration
Strategic communication skills
Analytical problem-solving
Customer Service
Microsoft Office Suite
Adobe Creative Suite
SaaS Platforms
Operational Logistics
Timeline
Manager, Sports & Enterprise Implementations
Retailcloud
11.2024 - 02.2025
Self-Employed
Freelance Graphic Designer
11.2019 - Current
General Manager, Retail Operations (New Orleans Saints & Pelicans)
Fanatics, Inc.
11.2019 - 09.2020
Senior Manager, Retail Event Operations
Fanatics, Inc.
09.2017 - 10.2019
Director of Merchandise
Anschutz Entertainment Group (AEG)
01.2009 - 03.2017
Senior Manager, Retail Operations (Angel Stadium)
Anschutz Entertainment Group (AEG)
02.2005 - 12.2008
Special Projects Manager & Graphic Designer, Dodgers Merchandise
Los Angeles Dodgers
01.1999 - 12.2004
Game Operations Supervisor (Angels & Ducks Merchandise)
Walt Disney Corporation
01.1998 - 11.1998
Sales Representative
FarWest Sports Group
01.1995 - 12.1997
Communications
Cypress College