Robert Becerra
Anaheim,CA
Summary
Professional with experience in retail operations, personnel management, and customer service. Proven success in leading high-performance teams and developing customer focused strategies to increase sales and customer loyalty. Skilled at driving process and policy optimization, streamlining operations, and utilizing data-driven insights to increase efficiency. Passion for personal growth and continuous development.
Overview
6
6
years of professional experience
Work History
General Manager
Petco
Whittier, CA
10.2023 - Current
- Managed budget implementations, employee reviews, training, and schedules.
- Managed a diverse team fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
Store Manager
Bridgestone
Corona, CA
06.2021 - 03.2023
- Developed and implemented effective strategies to reduce costs while maintaining quality standards.
- Evaluated customer feedback and complaints to locate weaknesses and improve service by 23%.
- Coordinated and directed financial or budget activities to fund operations and maximize investments by 27%.
- Analyzed data from financial reports to identify areas of improvement in business operations.
- Set and implemented strategic goals and initiatives to align company with mission, values, and vision.
- Addressed employee issues and performed corrective actions to reach desired behaviors.
Store Manager
Harbor Freight Tools
Westminster, CA
06.2019 - 06.2021
- Established and monitored KPIs to optimize company performance.
- Created an environment of open communication between departments that improved collaboration among teams.
- Conducted regular performance reviews with staff to ensure job expectations were met or exceeded.
- Implemented loss prevention strategies, alleviating shrink.
- Interviewed and hired prospective employees according to business needs.
- Demonstrated and supported continuous improvement and growth mindset.
- Provided leadership and motivation to team members to increase productivity and efficiency within the store.
- Assisted in the development and promotion of multiple store managers, assistant managers and supervisors.
- Led new Store Manager training and onboarding.
Store Manager
Harbor Freight Tools
Buena Park, CA
11.2018 - 06.2019
- Prepared staff work schedules and assigned specific duties.
- Spearheaded multiple projects from concept through completion while successfully managing budgets and timelines on each project.
- Set sales targets and budgets for team leads and employees to follow.
- Mentored new employees on store policies and procedures while providing guidance and support in their roles.
- Developed and executed marketing plans to promote store products and services.
Education
High School Diploma -
Katella High School
Anaheim, CA01.2012
Skills
- Financial Statements
- Maximizing Profitability
- Goals and Performance
- Team Leadership
- Manage Budgets
- Mentoring
- Merchandising
Awards
Silver Hammer Award Winner, 2021, Harbor Freight Tools
Timeline
General Manager
Petco
10.2023 - Current
Store Manager
Bridgestone
06.2021 - 03.2023
Store Manager
Harbor Freight Tools
06.2019 - 06.2021
Store Manager
Harbor Freight Tools
11.2018 - 06.2019
High School Diploma -
Katella High School