Robert Bernard
Portland,OR
Summary
Experienced sales professional with a proven track record of driving revenue growth and enhancing customer satisfaction. Skilled in building strong client relationships, leveraging product knowledge, and implementing effective sales strategies. A dedicated team player with a focus on adaptability, consistently meeting goals in high-pressure environments. Proficient in communication, problem-solving, and time management to deliver outstanding outcomes.
Overview
17
17
years of professional experience
Work History
Seasonal Sales Associate
Williams-Sonoma
01.2024 - 01.2025
- Achieved established sales and contest goals
- Utilized effective selling techniques to build sales and guest retention
- Organized merchandise displays to align with visual standards, driving customer engagement.
- Conducted inventory checks regularly to maintain stock levels and prevent shortages.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Maintained knowledge of current promotions and sales, effectively communicating them to customers.
- Assisted customers in selecting products, enhancing overall shopping experience.
VIP Event Sales
Thompson Hotel - Hyatt
01.2023 - 01.2024
- Booked and managed all large parties, up to 30 guests, ensuring end to end seamless guest experience, including overall strategy, menu planning, communications, and enhancements
- Supported F&B department in all facets, also supported the sales department when needed including planning and executing hotel and outlet activations and experiences
- Managed the outlet website marketing for special events and messaging
- Developed outside partnerships to enhance guest experience, marketing reach, and repeat business
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Marketing Director & E-Commerce Manager
Kasala Furniture
01.2019 - 01.2022
- Managed the multi-media communications and marketing portfolio and strategy
- Developed all social media and digital content
- Prioritization of marketing budget and allocation of resources
- Guided new brand development on behalf of the C.E.O
- Managed the marketing budget for all modalities including (but not limited to) print, radio, television, and online
- Provided direction for all in-house photography and creative content
- Developed and implemented annual communications and marketing plan in alignment with the organization's strategic goals
- Managed vendors on behalf of the company for all marketing purposes including contracting, personnel management, and timely completion of all contracted deliverables
- Tracked, analyzed, and reported on the outcomes of all marketing campaigns, including Google Ads, META ads, and adjusted strategies for future campaigns
- Led the overhaul of the retail website
- - Selected and managed all vendors to improve user experience
- - Improved search engine optimization strategy
- - Enhanced content to drive conversion and improve brand awareness
- - Led the refresh of the company logo and brand collateral
- Analyzed market trends and consumer behavior to inform strategic decision-making and promotional efforts.
- Developed and executed comprehensive marketing campaigns to enhance brand awareness and customer engagement.
- Collaborated with cross-functional teams to align marketing initiatives with business objectives and sales goals.
- Oversaw the creation of promotional materials, ensuring brand consistency across all channels.
- Implemented email marketing strategies that improved customer retention and drove repeat purchases.
- Coordinated events and promotions, enhancing community outreach and fostering customer relationships.
- Created content and promotional materials to drive engagement and conversions.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Implemented systems and procedures to increase sales.
Creative Director & E-Commerce Manager
Kasala Furniture
01.2008 - 01.2019
- Worked closely with the marketing department to brainstorm creative concepts and generate frameworks necessary to produce optimal promotional materials
- Managed the design and approval process for materials and product collateral for all print, email, web, social media, and video
- Worked side by side with photographers on all product photoshoots, and post-production efforts
- Led the creation and management of the retail website
- Managed creative processes from ideation to execution, enhancing overall project efficiency.
- Conducted market research to identify consumer preferences and emerging design styles.
- Oversaw visual merchandising initiatives, improving in-store customer engagement and experience.
- Presented design proposals to stakeholders, articulating vision and securing buy-in for new projects.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Mentored and trained junior designers to help enhance skills and capabilities.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
- Developed comprehensive style guides to maintain brand consistency across all channels.
- Established comprehensive archive of all creative assets, improving organizational efficiency and resource management.
- Guided evolution of company's visual and messaging strategies, ensuring consistency across all communication channels.
- Enhanced digital presence through oversight of website redesign, focusing on user experience and aesthetics.
- Fostered strong interdisciplinary collaboration, integrating marketing, design, and product development efforts to enhance project outcomes.
- Elevated brand identity with design and execution of comprehensive visual strategy, encompassing both digital and physical mediums.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Implemented SEO best practices to improve search engine rankings and boost organic traffic.
- Trained team members on e-commerce platforms and tools, enhancing overall operational efficiency.
- Collaborated with cross-functional teams to develop and launch new products, meeting market demands.
- Championed mobile-first initiatives to optimize the online shopping experience for an increasingly diverse device landscape.
- Oversaw the creation of high-quality visual assets for use across digital platforms, enhancing brand identity and consumer engagement.
- Increased online sales conversions by optimizing website layout and navigation.
- Enhanced user experience by integrating new payment solutions, simplifying checkout process for customers.
- Boosted brand visibility with strategic social media marketing, leading to significant increase in online community size.
- Led migration of e-commerce platform to more robust solution, improving site reliability and scalability.
- Oversaw website SEO optimization tasks, leading to improved search engine rankings and organic traffic growth.
Education
Psychology/Advertising
Portland State University
Portland, ORVisual Art
University of Washington
Seattle, WAGraphic Design
Seattle Central
Seattle, WAExecutive Leadership
LEAP Executive Training Program
Seattle, WA09.2022
Skills
- Skilled in Adobe Creative Suite
- E-commerce platform expertise
- Proficient in Shopify
- Mailchimp campaign management
- Skilled in creating surveys using Survey Monkey
- Squarespace website design
- Proficient in Canva design tools
- Effective prioritization skills
- Quickly adjusts to new situations
- Innovative problem resolution
- Clear communication
- Problem-solving skills
- Consistent work performance
Timeline
Seasonal Sales Associate
Williams-Sonoma
01.2024 - 01.2025
VIP Event Sales
Thompson Hotel - Hyatt
01.2023 - 01.2024
Marketing Director & E-Commerce Manager
Kasala Furniture
01.2019 - 01.2022
Creative Director & E-Commerce Manager
Kasala Furniture
01.2008 - 01.2019
Psychology/Advertising
Portland State University
Visual Art
University of Washington
Graphic Design
Seattle Central
Executive Leadership
LEAP Executive Training Program
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