Robert Diroff
Petoskey,MI
Summary
Accomplished Head Golf Professional with nearly two decades of experience, notably at Lakes of the North Association, where innovative marketing and tailored golf programs significantly boosted revenue and member engagement. Expert in golf instruction and adept in staff development, demonstrating exceptional leadership and a detail-oriented approach to surpass financial goals.
I have been successful in every aspect of running a golf course. Revenue and rounds played are way up due to an understanding of the market I was in. I have been able to develop friendly relationships everywhere I've been and done a great job marketing, advertising, and networking. Coordinating and communication is the best way to improve a workplace and I know I would do a great job if given the opportunity.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Head Golf Professional
Lakes of the North Association
02.2017 - Current
- Implemented innovative marketing strategies to showcase the club''s amenities and attract potential members and public play.
- Provided professional development opportunities for staff, enhancing their skills and knowledge within the golf industry.
- Oversaw different aspects of the business including maintenance and food and beverage.
- Enhanced member experiences through personalized instruction and tailored golf programs.
- Responsible for yearly, seasonal, and tournament budgets.
- Increased golf rounds and revenue each year worked. Passed budget and labor use expectations.
Assistant Golf Professional
Gaylord Golf Club
04.2014 - 10.2016
- Oversaw training of services staff and other day-to-day activities on driving range.
- Managed pro shop operations to ensure efficient inventory control, merchandising, and sales performance.
- Planned and ran multiple leagues and tournaments successfully.
- Coordinated junior golf programs to promote interest in the sport among younger generations.
Irrigation Technician
Savannah Quaters Country Club
08.2008 - 06.2011
- Supervised installation work of other technicians to make sure systems were fully operational.
- Used all types of different equipment to mow fairways, greens, rough, rake bunkers, etc.
- This is where I learned to work as a team to take care of everything on the golf course.
- Worked closely with the assistant superintendent to set up for tournaments.
Education
BBA - Marketing And Finance
Ferris State University
Big Rapids, MI04.2015
Skills
- Golf instruction expertise
- Food and Beverage Operations
- Detail oriented
- Staff Training and Development
- Calm and logical under pressure
- Near 20 years of experience working at or on a golf course
- Budgeting and financial planning
Certification
PGA Member since 2014
USGA Member
GHIN and GAM cetified
CPR certified
Timeline
Head Golf Professional
Lakes of the North Association
02.2017 - Current
Assistant Golf Professional
Gaylord Golf Club
04.2014 - 10.2016
Irrigation Technician
Savannah Quaters Country Club
08.2008 - 06.2011
BBA - Marketing And Finance
Ferris State University
PGA Member since 2014
USGA Member
GHIN and GAM cetified
CPR certified
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