Robert Kristiniak
State College,USA
Summary
Revenue focused sales executive with 20 years of experience of building and scaling high performance sales organizations across multiple verticals and buying environments. Proven track record of driving record revenue years and developing industry talent. Familiar with business intelligence stacks within the collegiate and professional sports industry. Passionate about people, staff development, organizational missions, and driving revenue.
Overview
20
20
years of professional experience
Work History
Vice President of Sales and Service (Penn State)
Elevate Sports Ventures
09.2024 - Current
- Executive leadership while aligning sales strategies for long-term success
- Revamped all business intelligence platforms for a unified approach
- Implementing sales strategies that have translated into record setting revenue years
- Provided key customer insights, communications, and roadmaps for $700m stadium renovation project
- Build key relationships with all stakeholders ranging from high-net-worth individuals, C-level executives, B2B customers, and B2C customers
- Implemented data-driven sales forecasting methods to improve inventory management and resource allocation.
Associate Athletic Director
Penn State University
04.2020 - 08.2024
- Yearly pricing reviews and renewal
- Developed strategic plans enhancing athletic department revenues.
- Negotiated top five partnership deal in college sports generating an incremental $2m+ while reclaiming market control and distribution.
- Guided a Men's Basketball full venue reseat driving incremental revenue via ticket prices and donations.
- Oversaw budget management, ensuring fiscal responsibility while maximizing ROI.
- Streamlined communication processes within the athletics department, improving operational efficiency and collaboration.
Associate Athletic Director – Sales, Service and Ticket Operations
University of Washington – Athletics
02.2016 - 03.2020
- Led all sales strategy and revenue growth planning related to Athletic events
- Built and developed high performing sales and service team
- Effectively established and managed staff KPI's
- Strived to enhance customer success and improve the customer lifecycle for long term organizational success
Director of Group Sales
Florida Panthers (NHL) + BB&T Center
05.2015 - 01.2016
- Led group sales efforts for Panthers (NHL), outside concerts, shows and events
General Manager
Learfield: Ticket Solutions – West Virginia University
07.2014 - 04.2015
- Athletic Department leaderships day to day point of contact
- Work to forecast revenues and plan go to market strategy for products
- Staff coaching and development
- Recognized in back-to-back years: 2014 as Rookie Property of the Year, 2015 as Property of the Year
Assistant Athletic Director of Sales and Service
University of California (NCAA)
04.2012 - 06.2014
- Unit lead for all things related to revenue tied to ticket sales
- Cross-selling multiple sports and products based on customer needs and analytics
- Coaching and development of both mid-level and entry-level professionals
- Collaborated across multiple units to work to provide optimal outcomes
Sales Manager
Philadelphia 76ers (NBA) – Comcast Spectacor
12.2009 - 03.2012
- Managed an inside and outside sales team of roughly 20-30 people focused on sales development and cross selling multiple product lines
- Heavily focused on coaching and the overall development of sellers
- Revenue growth and transformation during this time with new ownership as well as securing revenues during an NBA work stoppage
Director of Sales, Service & Ticket Operations
Philadelphia Phantoms (AHL) – Comcast Spectacor
11.2006 - 04.2009
- Elevated two times internally prior Sales Manager and Account Executive
- Focused on revenue generation – business development, retention, yearly budget, goal setting, and the development of our staff that was responsible for both selling new business and current customer retention
Sales Associate
Philadelphia 76ers (NBA) – Comcast Spectacor
10.2006 - 11.2006
- Entry level sales development role handling customer outreach, sales prospecting and development while building foundational skills making over 100+ phone calls/day
Education
Bachelor of Science - Sport Administration, Coaching
Lock Haven University
Lock Haven, PA06-2006
Skills
- Business Intelligence tools utilized for leadership, reporting revenues, revenue projections, customer retention
- CRM Systems: Salesforce, Microsoft Dynamics, Ticketmaster/Archtics, Paciolan, SmartDM
- Data Warehouse/Lakes: Kindsight/Affinaquest (previously SSB), Microsoft Dynamics, Paciolan
- Data/Reporting visualization tools: Tableau, DOMO, Paciolan
- Ticketing Platforms: Ticketmaster, Paciolan
- Industry expertise
- Sales pipeline management
- Pricing strategy
- Alternative Platforms: Outreach, Ticketmaster (Pricemaster, Engagement for e-commerce performance), Eloqua/Oracle, SatisfiLabs (AI Chatbot), Ballena and iO-Media (3D venues)
Affiliations
- College Football Playoff – Ticketing Committee
- NAATSO Board Member (2017-2021)
Timeline
Vice President of Sales and Service (Penn State)
Elevate Sports Ventures
09.2024 - Current
Associate Athletic Director
Penn State University
04.2020 - 08.2024
Associate Athletic Director – Sales, Service and Ticket Operations
University of Washington – Athletics
02.2016 - 03.2020
Director of Group Sales
Florida Panthers (NHL) + BB&T Center
05.2015 - 01.2016
General Manager
Learfield: Ticket Solutions – West Virginia University
07.2014 - 04.2015
Assistant Athletic Director of Sales and Service
University of California (NCAA)
04.2012 - 06.2014
Sales Manager
Philadelphia 76ers (NBA) – Comcast Spectacor
12.2009 - 03.2012
Director of Sales, Service & Ticket Operations
Philadelphia Phantoms (AHL) – Comcast Spectacor
11.2006 - 04.2009
Sales Associate
Philadelphia 76ers (NBA) – Comcast Spectacor
10.2006 - 11.2006
Bachelor of Science - Sport Administration, Coaching
Lock Haven University