Robert Lay
Oviedo
Summary
Dynamic professional with extensive experience in clinical imaging advisory, education, and product support, recognized for a proactive approach to problem-solving and a strong ability to adapt to new challenges. Known for creativity and a results-oriented mindset, consistently driving initiatives that enhance operational efficiency and improve patient outcomes. Committed to making meaningful contributions that align with organizational goals and foster collaborative environments. Passionate about leveraging expertise to support innovative solutions in the healthcare sector.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Business Operations and Execution Manager, IMRI
Cook Medical
06.2025 - Current
- Maintained knowledge of interventional MRI practices, trends, and applications to modernize business approach and leverage the latest technology.
- Liaised with divisional leaders to promote continuity across divisions and avoid duplication of efforts
- Led training initiatives for iMRI onsite support, case support, and learning management system (LMS) training content.
- Created content for pitch decks and positioned messages associated with initiatives for consistent communication across platforms.
- Cross-trained existing employees to maximize team agility and performance.
NATIONAL CLINICAL SERVICES CONSULTANT - MRI
PHILIPS HEALTHCARE
10.2019 - 06.2025
- Primary responsibility is to drive success for the North American MRI segment business through education, marketing, sales, and R&D.
- Clinical Marketing
- Collect clinical proof points, support strategic customers, including reference sites, key thought leaders (KPI’s), key opinion leaders (KOL’s), and academic sites.
- Participate in marketing events and trade shows to strengthen the brand, such as RSNA, SPR, SCMR, ASTRO.
- Develop clinical education support plan and lead, communicate, and execute the roll out of new product introduction (NPI) and first-of-kind systems (FOK).
- Prepare for factory visits for internal trainings and external sales demonstrations
- Clinical Development
- Coordinate global pediatric user group meetings
- Specify system deliverable and criteria for clinical validation testing
- Develop, improve, and maintain clinical examination standards for factory preset protocols
- Mentor new field applications specialists by providing advanced workshops, virtual trainings, and bi-weekly coaching
- Subject matter expert in Pediatric imaging driving global awareness through collaborative team activities such as clinical Kanban’s and directed users meeting with KPI’s and KOL’s.
- Competency Management
- Develop, localize, improve, and maintain customer and staff education training materials
- Train and assess field clinical staff
- Develop and promote knowledge transfer though internal channels
- Provide support and clinical materials to educate sales team
- Create and maintain training guidelines for on-site and off-site customer training programs
MRI CLINICAL SERVICES SPECIALIST
PHILIPS HEALTHCARE
04.2017 - 10.2019
- Clinical applications trainer providing multifocal MRI education and sales and marketing support.
- Training and Education
- Serve as a primary contact for clinical integration training, and handover of equipment, options, and upgrades.
- Deliver on-site and off-site training to customers to optimize their proficiency and ensure that their needs are met.
- Assess and document user competency, award continuing education credits, and complete required documentation
- Configure equipment to fit customer needs
- Contribute subject matter to include clinical protocols, sample images, workflow guidelines and clinical best practices
- Pro-Active Support
- Assess customer’s workflow and clinical needs and advise on products and services solutions to better meet their needs
- Maintain clinical relationship through regularly scheduled contact and visits
- Provide remote support via Customer Care Solutions Center (Technical hotline)
- Reactive Support
- Troubleshoot, diagnose, resolve, escalate issues, and document accordingly.
- Conduct follow-up visits for escalations
- Provide remote and onsite clinical support
- Expert support provided through call center
- Sales & Clinical Marketing Support
- Remain current on competitive product lines and the latest clinical applications
- Support clinical show site visits
- Supplement training and clinical information to sales team regarding software releases and clinical applications to strengthen sales efforts
MRI TECHNOLOGIST
FLORIDA HOSPITAL (ADVENT HEALTH)
03.2012 - 04.2017
- Advanced imaging support
- Experience with IMRIS Neuro suite
- Proficient in MRI collaboration with neurosurgical ablation procedures with Monteris Neuroblate and Visualase MRI-guided laser ablation
- Proficient in the operation of OR-MR equipment and intraoperative workflow
- Collaboration with Radiation Oncology for image guided preoperative interstitial brachytherapy support for prostate and cervical treatment
- Proficient in FMRI, Brain perfusion, Diffusion Tensor Imaging, White Matter Fiber Tracking and Spectroscopy in support of Pediatric Neurology, Neurosurgery, and Epilepsy specialists
- Key areas of responsibility
- Assist in protocol optimization and technologist education
- Proficient in adult and pediatric advanced cardiac imaging
- Well versed in the flow of Anesthesia aiding support within the MRI environment, both general and monitored anesthesia care workflow
- Leader within the department, training other technologists on key advanced techniques
- Created “Tip of the week” supplemental communications
- Tech of the year 2016
MRI TECHNOLOGIST (CASUAL)
NEMOURS CHILDREN’S HOSPITAL
02.2013 - 12.2015
- Experience
- Performed advanced pediatric cardiac imaging including fetal heart
- Maintained close working relationship with MRI vendor to maximize scanner capabilities for the pediatric exam and workflow
- Proficiencies include
- Pediatric cardiac MRI
- Fetal imaging
- MR Elastography
MRI TECHNOLOGIST
HOSPITAL OF UNIV. PENNSYLVANIA
10.2008 - 03.2012
- Experience
- Perform various MRI exams in a teaching hospital with over 700 beds.
- Experience in a high-volume outpatient department, The Perelman Center of advanced medicine. Averaging 16 exams per shift while maintaining excellent service and patient care.
- Active role in image analysis and protocol enhancement.
- Siemens collaborative liaison for site visitors to highlight equipment, protocols and clinical practices.
- Proficiencies include
- Radiation Oncology treatment planning simulation exams.
- Advanced neuro, spectroscopy and brain tumor imaging.
- All general exams for vascular, body, bone and neuro services.
Education
Master Business Administration -
Univ. of Central Florida
Orlando, FL05.2023
Bachelor of Science - undefined
Thomas Jefferson University
Philadelphia, PA05.2008
Skills
- Experience providing live lectures at educational symposiums and users’ meetings
- Experience creating educational content and publishing customer e-learnings via an online learning platform
- Achieved Certified Technical Trainer credential (CTT) through CompTIA
- Achieved Magnetic Resonance Safety Officer (MRSO) credential through the ABMRS
- Achieved Project Management Certificate, University of California, Irvine (via Coursera)
- Achieved Expert 2 Consultants certification program with a focus on enhancing the consultative soft skills, RTMC Professional Services University
Certification
- Magnetic Resonance Safety Officer (MRSO), ABMRS.
- Registered Radiologic Technologist R.T. (R)(MR), #446456
- State of Florida, Certified Radiologic Technologist, CRT81692
Timeline
Business Operations and Execution Manager, IMRI
Cook Medical
06.2025 - Current
NATIONAL CLINICAL SERVICES CONSULTANT - MRI
PHILIPS HEALTHCARE
10.2019 - 06.2025
MRI CLINICAL SERVICES SPECIALIST
PHILIPS HEALTHCARE
04.2017 - 10.2019
MRI TECHNOLOGIST (CASUAL)
NEMOURS CHILDREN’S HOSPITAL
02.2013 - 12.2015
MRI TECHNOLOGIST
FLORIDA HOSPITAL (ADVENT HEALTH)
03.2012 - 04.2017
MRI TECHNOLOGIST
HOSPITAL OF UNIV. PENNSYLVANIA
10.2008 - 03.2012
Bachelor of Science - undefined
Thomas Jefferson University
Master Business Administration -
Univ. of Central Florida