Summary
Overview
Work History
Education
Skills
References
Timeline
Robert Price

Robert Price

Asheville,NC

Summary

Dynamic Digital Content Director with a proven track record, excelling in content strategy and SEO optimization. Expert in digital analytics and audience engagement, I successfully increased website traffic through innovative content creation and strategic marketing initiatives. Adept at managing website functionality and enhancing user experience.

Overview

33
33
years of professional experience

Work History

Digital Content Director

Gulfstream Communications
Charleston, SC
02.2016 - Current
  • Developed and implemented a content strategy to increase website traffic.
  • Analyzed daily traffic data and reports to measure effectiveness of marketing strategies.
  • Reviewed information and elements regularly on websites and pages for accuracy and functionality.
  • Identified and resolved website glitches, server problems and incorrect formatting.
  • Managed the creation and publication of digital content such as blogs, videos, podcasts, webinars, and other multimedia formats.
  • Analyzed competitors' websites and social media accounts to identify potential opportunities.
  • Optimized existing content for SEO purposes using relevant keywords and phrases.

Web Producer

WCBD NEWS 2
Mount Pleasant, SC
02.2011 - 10.2015
  • Updated and maintained WCBD homepage, section fronts, and social media accounts.
  • Communicated with editors and reporters on daily and breaking news coverage.
  • Helped to integrate video (both recorded and live streaming) into the site and set up all social media accounts.
  • Built photo galleries and multimedia packages daily for website.
  • Added metadata to web pages, stories, and sections to improve SEO visibility.
  • Managed, integrated, implemented major facets of several site migrations from WorldNow and WordPress CMS platforms.
  • Provided metric reports and real-time web traffic on website using Adobe Analytics, Google Analytics, and Chartbeat.

Web Producer

WPDE NEWSCHANNEL 15
Conway, SC
07.2006 - 02.2011
  • Led migration of wpde.com, enforced website objectives, executed, developed, and carried out strategic online content plan for the newsroom.
  • Trained news staff on web tools; interfaced with news, graphics, sales, and promotional departments to communicate station goals and execute them to boost site traffic.
  • Managed seasonal and promotional projects.
  • Helped develop, update, and manage social media accounts.
  • Enhanced site engagement through live stream video, online chats, and social media.

Engineer - Machinist Mate

UNITED STATES NAVY - USS PONCE LPD-15
Norfolk, VA
08.1992 - 10.1997
  • Served on active duty as an experience Machinist Mate aboard the U.S.S. Ponce LPD-15 from March 1993 to October 1997.
  • Directly responsible for managing and operating power distribution and maintaining all mechanical equipment aboard the U.S.S. Ponce LPD-15.

Education

Bachelor of Arts - Graphic Design, History; minor in Communication/Journalism

COASTAL CAROLINA UNIVERSITY

Skills

  • Digital analytics
  • Content strategy
  • Website management
  • Content creation
  • SEO optimization
  • Audience engagement
  • Adobe creative suite
  • Digital advertising

References

References available upon request.

Timeline

Digital Content Director - Gulfstream Communications
02.2016 - Current
Web Producer - WCBD NEWS 2
02.2011 - 10.2015
Web Producer - WPDE NEWSCHANNEL 15
07.2006 - 02.2011
Engineer - Machinist Mate - UNITED STATES NAVY - USS PONCE LPD-15
08.1992 - 10.1997
COASTAL CAROLINA UNIVERSITY - Bachelor of Arts, Graphic Design, History; minor in Communication/Journalism

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