Dynamic sales leader with a proven track record at Southern Glazer's Wine and Spirits, excelling in account management and sales forecasting. Skilled in fostering customer relationships and leading teams to exceed sales targets. Demonstrates adaptability and effective communication, driving significant growth and client satisfaction.
Overview
15
15
years of professional experience
Work History
Chain Account Manager
Southern Glazer's Wine and Spirits
Little Rock, AR
08.2021 - 10.2024
Directed and coordinated products, services and sales activities.
Developed and maintained relationships with key accounts to increase sales volume.
Resolved customer complaints regarding sales and service.
Drafted proposals detailing how specific products can benefit a particular retailer's business model.
Built sales forecasts and schedules to reflect desired productivity targets.
Conducted regular visits to stores to ensure proper implementation of programs, monitor performance and resolve any issues.
Participated in trade shows or other industry-related events in order represent the company's products among retailers.
Set up new incoming products as well as maintained product attributes (UPC, Pricing, Quantity Discounts)
Area Sales Manager
Southern Glazers Wines And Spirits
Little Rock, AR
09.2017 - 08.2021
Led, trained, and mentored a team of sales professionals, enhancing their skills and performance.
Set individual sales targets with sales team, aligning with company objectives.
Implemented and adjusted the sales strategy based on market trends and results.
Analyzed sales data to determine areas of improvement for the organization.
Tracked sales goals and reporting results as necessary to upper management.
Collaborated with the customer service team to ensure client satisfaction and resolve any sales-related issues.
Prepared and delivered sales presentations tailored to client needs, highlighting product benefits.
Monitored performance of sales representatives against goals set by management.
Attended trade shows, conferences, and industry events to network and promote products.
Developed promotional strategies and activities with marketing staff.
Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Sales Consultant
Southern Glazer's Wine and Spirits
Little Rock, AR
03.2015 - 09.2017
Participated in regular training sessions on new products, services, and industry trends.
Negotiated deals and handled complaints or objections.
Developed key customer relationships to increase sales.
Increased revenue by skillfully upselling and closing customer sales and driving product benefits around client needs.
Maintained well-stocked and organized sales floor with latest merchandise to drive sustained sales revenue.
Analyzed sales space capacities based on system parameters, securing high stock availability.
Worked with fellow sales team members to achieve group targets.
Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
Monitored competitor activity and pricing strategies to adjust accordingly.
Greeted and assisted customers to foster positive experiences.
Reset store displays for special events and seasonal merchandise changes.
Conducted market research to identify selling possibilities and evaluated customer needs actively.
Completed pre-visit planning to effectively meet/succeed sales directives
Accurately forecasted future sales to achieve monthly goals
Red Bull Sales Manager
Premium Brands of NWA
Fayetteville, AR
07.2012 - 02.2015
Built sales forecasts and schedules to reflect desired productivity targets.
Coached, developed and motivated team to achieve revenue goals.
Established new accounts and serviced existing accounts maintaining professional relationships.
Analyzed customer data to identify trends, preferences, and opportunities for growth.
Developed pricing strategies that would maximize profits while still remaining competitive in the market.
Participated in negotiations with vendors regarding product purchases or contracts.
Resolved customer complaints regarding sales and service.
Purchased product by analyzing sales forecasts, sales goals, and inbound lead times.red
Maintained an extensive tracking file for Red Bull North America. Tracking included displays, equipment placement, and pricing tiers
Sales Representative
Premium Brands of NWA
Fayetteville, AR
08.2009 - 06.2012
Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
Negotiated deals and handled complaints or objections.
Reviewed monthly performance against targets set by management team.
Developed key customer relationships to increase sales.
Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
Prepared and delivered appropriate presentations on products and services.
Education
Bachelor of Science - Transportation And Logistics
University of Arkansas
Fayetteville, AR
Skills
Account management
Sales forecasting
Customer relationship management
Data analysis
Trade show participation
Team leadership
Presentation skills
Negotiation skills
Sales strategy
Conflict resolution
Pricing strategy
Adaptability
Effective communication
Proficient in MS Office
Affiliations
Outdoor Activities
Hunting and Fishing
Reading
Sports
Timeline
Chain Account Manager
Southern Glazer's Wine and Spirits
08.2021 - 10.2024
Area Sales Manager
Southern Glazers Wines And Spirits
09.2017 - 08.2021
Sales Consultant
Southern Glazer's Wine and Spirits
03.2015 - 09.2017
Red Bull Sales Manager
Premium Brands of NWA
07.2012 - 02.2015
Sales Representative
Premium Brands of NWA
08.2009 - 06.2012
Bachelor of Science - Transportation And Logistics
University of Arkansas
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