Robert Terrell

• Created and maintained landing pages that were designed to maximize lead conversions by utilizing various technologies such as React, Node, Firestore, and Google Cloud Functions. Strategies such as A/B testing and generating dynamic content tailored to specific audiences were also implemented.
• Integrated landing pages with various technologies, including Google Tag Manager, Salesforce, and third-party call tracking software in order to gain better insights into overall conversions. These integrations allowed marketing team to assess performance of landing pages and identify areas where optimization was needed.
• Developed and maintained Google Cloud serverless functions, effectively managing range of critical operations and integrations. This included design and upkeep of lead processing system responsible for mapping information to corresponding Salesforce fields. Optimized telephony integrations, utilizing platforms like Five9 and Twilio, to handle assignment of leads to appropriate dialer funnels. Enhanced overarching dialer strategy with SMS, leveraging technologies such as Twilio to bolster overall contact rates.

• Designed and maintained web applications for clients using technologies such as React, JavaScript, Node, Express, and Google Cloud Platform. Created robust and scalable web applications that were tailored to each client's unique needs.
• Adhered to agile methodologies and utilized tools such as Trello and stand-up meetings to track progress during coding sprints. This approach enabled a high degree of adaptability to changing project requirements and ensured alignment with overall team goals as well as clients.

Notable Projects:

• Freedom Makers Hours: Played major role developing web application streamlining process allowing business owners to hire outside consultants to complete vital support tasks for their businesses. With this application, business owners can easily track hours worked by consultants and bill clients accordingly. Not only does this improve efficiency, but it also supports military spouses and their families by providing stable employment and income.
• Greenlight: Played key role in delivering final production version of lead engine software for Phase One testing. This application tracked overall user traffic, measured marketing success, and analyzed overall customer conversion rates. Application was designed to be flexible for use across various industries.

• As one of YouFit's lead developers, responsibilities included creating and maintaining a high-performing web application utilizing NextJS, JavaScript, Node, Express, Strapi, and GCP Microservices. Delivered dynamic and responsive web application that improved user engagement and helped drive business growth.
• Integrated YouFit's website with Salesforce, Google Tag Manager, and Google Analytics in order to capture and analyze overall site performance. These integrations provided valuable insights into visitor behavior, conversion rates, and click-through rates, allowing for data-driven decision-making and website optimization to enhance overall user experience.
• Played key role in completing YouFit's website rebranding initiative from initial conception through final delivery. This involved collaborating closely with cross-functional teams, implementing new design elements, and ensuring that YouFit's website was fully optimized for performance and user experience.