Roberta Mauro

• Expanded dealership operations from one location to three successful retail locations, leading sales, operations, customer experience, and growth strategy.

• Directed automotive sales, financing coordination, inventory planning, pricing strategy, customer negotiations, and day-to-day dealership performance.

• Managed CRM and lead-management processes to strengthen follow-up, customer engagement, conversion, and sales performance.

• Developed digital marketing and lead-generation campaigns that consistently generated qualified sales opportunities and supported customer acquisition.

• Analyzed sales, marketing, and customer performance data to identify growth opportunities, refine strategy, improve ROI, and guide operational decisions.

• Built, trained, coached, and managed high-performing sales and management teams, reinforcing processes, accountability, and customer-service standards.

• Implemented customer retention and referral strategies that supported repeat business and long-term customer relationships.

• Identified operational challenges across locations and implemented process improvements to increase consistency, efficiency, and performance.

• Developed digital marketing, brand strategy, and audience-focused campaigns to generate business and strengthen market positioning.

• Managed client relationships, project execution, business operations, budgeting, and financial planning from initial consultation through delivery.

• Used customer insights and market trends to refine messaging, improve client experience, and support sustainable growth.

• Managed multiple client projects, vendor relationships, schedules, logistics, and on-site execution while maintaining clear communication with stakeholders.

• Resolved time-sensitive issues, coordinated cross-functional details, and ensured projects remained aligned with client expectations and deadlines.