ROBIN SHOLLMIER
New Orleans,Louisiana
Summary
Senior living and healthcare leader specializing in sales strategy, memory care operations, and life enrichment programming. Proven track record of driving census growth through strategic referral relationships and supporting families in complex care decisions. Combines operational leadership with a focus on team performance to meet and exceed organizational goals.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Sales Director
The Retreat at Covington
10.2025 - Current
- Lead full-cycle sales strategy from inquiry through admission.
- Manage CRM pipelines, lead accountability, and strategic follow-up.
- Develop referral relationships with hospitals, providers, case managers, and community partners.
- Conduct impactful tours and guide families through care decisions.
Memory Care Director
The Trace Senior Living
10.2024 - 10.2025
- Oversaw memory care operations, staff support, and family satisfaction.
- Served as a trusted family liaison during transitions and ongoing care needs.
- Partnered with leadership on admissions and resident retention.
Memory Care Director
Laketown Village
06.2023 - 10.2024
- Directed memory care operations and family communication.
- Supported admissions, tours, consultations, and care planning.
- Received national recognition for innovative programming.
Life Enrichment Director
Laketown Village
10.2021 - 06.2023
- Created meaningful resident programming that enhanced community engagement.
- Assisted in planning and organizing sales initiatives and family engagement events.
Education
Bachelor of General Studies - Psychology, Sociology
University of New Orleans
Skills
- Sales Strategy
- Inquiry-to-Close Conversion
- Sales Forecasting
- CRM Management
- Market Expansion
- Referral Development
- Client Relationship Management
- Sales Training
- Operational Leadership
- Team Leadership
- Customer-Centric Approach
- Community Outreach
Certification
- CPR / First Aid Certified
- Certified Dementia Practitioner (In Progress)
Core Leadership Strengths
- Operational Leadership
- Census Growth
- Sales Strategy
- Inquiry-to-Close Conversion
- CRM Management
- Community Outreach
- Referral Development
- Family Communication
- Memory Care Expertise
- Team Leadership
- Person-Centered Care
Timeline
Sales Director
The Retreat at Covington
10.2025 - Current
Memory Care Director
The Trace Senior Living
10.2024 - 10.2025
Memory Care Director
Laketown Village
06.2023 - 10.2024
Life Enrichment Director
Laketown Village
10.2021 - 06.2023
Bachelor of General Studies - Psychology, Sociology
University of New Orleans