Robin Zazueta

Vina Robles, Inc.

06.2005 - 09.2024

Provided general and administrative support to the Director of Sales, Regional Sales Managers, and distributors
Processed all wholesale purchase orders
Coordinated shipments of wine samples to the Director of Sales, Regional Sales Managers, and distributors
Facilitated and coordinated VIP and trade visits which increased sales, promoted the company and created good will within the wine industry and beyond
Tracked promotions and donations for the sales department
Handled the application process for wholesale related events
Prepared event checklists, staffing, and wine delivery in cooperation with Director of Sales, Regional Sales Managers, and distributor partners
Coordinated and executed a number of marketing responsibilities, e.g., designing and ordering POS materials, media and wine competition samples
Planned and implemented mailings to distributors and key accounts
Distributed sales analysis to individual markets
Tracked and analyzed sales by market
Maintained database of distribution network, pricing – DA/SPA per state and allocations by market/region
Oversaw wholesale compliance, label and vintage registration
Assisted Director of Sales on inventory status
Oversaw and managed case goods inventory levels at two warehouses and communicated with various departments on the levels and run rates
Built relationships with distributors/brokers and key accounts
Collaborated with other departments to complete company goals