Summary
Overview
Work History
Education
Skills
Volunteer Experience & Leadership
Websites
References
Timeline
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Robyn Finster

Milwaukee,WI

Summary

Dynamic, results-driven founder and owner with 11 years of experience in retail business, brand management, and entrepreneurship. Successfully launched and operated a freeze-dried candy business. Strategic leader experienced in managing a portfolio of 300+ local brands, increasing brand visibility through data-driven decisions and cross-functional collaboration. Recognized for optimizing operational efficiency and driving sales growth. Skilled in leadership, data analysis, and strategic thinking, with a bachelor's degree in Business and expertise in Microsoft Excel, Figma, and CRM.

Overview

11
11
years of professional experience

Work History

Founder & Owner

Finster's Freezies
09.2023 - Current
  • Launched and operate a freeze-dried candy business, managing all aspects from product development to marketing and customer acquisition
  • Developed product line and business strategy, targeting key demographics and building brand awareness
  • Monitor sales trends and operational costs, utilizing data insights to optimize marketing spend and product offerings

Senior Assortment Supervisor

DoorDash
11.2021 - Current
  • Manage a portfolio of 300+ local and multicultural brands on the DashMart platform, optimizing brand visibility and consumer engagement through cross-functional marketing campaigns.
  • Lead a team of 2 to increase local category sales penetration from 3% to 10% YoY, driving significant revenue growth by analyzing performance data in Sigma and Excel to refine brand strategy.
  • Collaborate with product, design, and operations teams to ensure marketing efforts align with broader company goals.
  • Developed and conducted training programs on campaign management for cross-functional teams, enhancing overall team efficiency and effectiveness.

Shift Supervisor

DoorDash
05.2021 - 10.2021
  • Led a team of 15+ associates for the Milwaukee DashMart, driving operational success in a new market
  • Hired, trained, and managed personnel, improving productivity by 15% through effective team coordination
  • Managed payroll, scheduling, and inventory systems, optimizing daily operations and increasing on-time delivery metrics

Assistant Store Director

Fresh Thyme
03.2017 - 05.2021
  • Oversaw daily operations of a grocery store with 60+ employees, focusing on improving sales, managing gross margin, and reducing shrink in perishable departments
  • Increased store sales by 10% through effective merchandising and customer engagement strategies
  • Cultivated a positive and high-performing work culture by coaching employees and aligning team objectives with store goals
  • Utilized sales and operational data to forecast inventory needs and optimize labor allocation, reducing shrink by 8%

Store Director

Pick 'n Save
02.2014 - 03.2017
  • Led operations of a $23.6 million grocery store, managing all aspects from sales forecasting to employee performance reviews
  • Improved EBITA by reducing labor costs and implementing cost-control measures across departments
  • Ensured high levels of customer satisfaction through staff training and process improvements, driving repeat business

Education

Bachelor's - Business - Entrepreneurship

University of Wisconsin – Whitewater
Whitewater, WI
12.2011

Skills

  • Strategy Development
  • Consumer Growth
  • Retail Merchandising
  • Business Operations
  • Team Leadership
  • Cross-Functional Collaboration
  • Sigma
  • Excel
  • Figma
  • Campaign Management Tools
  • SQL (currently learning / developing proficiency)
  • Critical Thinking
  • Problem Solving
  • Communication
  • Multitasking

Volunteer Experience & Leadership

  • Member, Brewcity Bruisers – Milwaukee Roller Derby Team, Current - Lead community engagement and help organize events for local fans and members.
  • Chief Human Resources Officer, Collegiate Entrepreneurs’ Organization, Whitewater, WI - Oversaw recruitment and HR operations for the organization, fostering leadership development and entrepreneurial initiatives among students.

References

Available upon request.

Timeline

Founder & Owner

Finster's Freezies
09.2023 - Current

Senior Assortment Supervisor

DoorDash
11.2021 - Current

Shift Supervisor

DoorDash
05.2021 - 10.2021

Assistant Store Director

Fresh Thyme
03.2017 - 05.2021

Store Director

Pick 'n Save
02.2014 - 03.2017

Bachelor's - Business - Entrepreneurship

University of Wisconsin – Whitewater
Robyn Finster