Rocco Lacertosa J.r.
Bayside,NY
Summary
Quality focused Store Manager skilled at providing employees clear guidelines and targeted goals to drive sustained revenue growth, team efficiency and customer loyalty. Knowledgeable about recruiting, hiring, training and motivating qualified teams to meet and exceed objectives. Motivational leader, strategic planner and analytical problem solver with demonstrated record of retail success.
Overview
30
30
years of professional experience
Work History
Store Director/Associate Store Manager
J. Crew Factory
Queens , New York
04.2023 - Current
- Maintained a high level of customer service standards across all departments in the store.
- Monitored daily operations and staff performance, providing coaching and guidance when necessary.
- Hired, trained, and supervised store personnel including cashiers, stockers, department managers, and assistant managers.
- Ensured compliance with company policies and procedures related to safety, security, loss prevention, merchandising execution, pricing accuracy.
- Performed regular audits of store operations to identify any areas for improvement or cost reduction initiatives.
- Conducted weekly meetings with staff members to ensure that goals were being met in a timely manner.
- Established budgets for the store's operating expenses such as payroll costs and utilities bills.
General Manager
Tissot SA
New York, NY
08.2022 - 04.2023
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Established and maintained effective communication with staff members to ensure efficient operations.
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
- Coordinated training activities for employees to ensure compliance with company policies and procedures.
- Maintained relationships with vendors to obtain the best pricing on supplies and materials.
- Created a positive work environment by developing team building activities that encouraged collaboration among departments.
- Resolved customer complaints quickly while maintaining high quality standards of service delivery.
- Identified areas of improvement in current business practices and collaborated with other departments to develop action plans for implementation.
Senior Store Manager
H&M Hennes & Mauritz
New York , NY
11.2020 - 08.2022
- Developed strategies for increasing store sales, improving operational efficiency, and reducing costs.
- Monitored stock levels and ordering of new merchandise as needed.
- Motivated and supervised staff to ensure productivity and customer satisfaction.
- Created weekly schedules to ensure adequate coverage of the store during operating hours.
- Resolved customer complaints in an efficient and professional manner.
- Ensured compliance with company policies and procedures regarding safety, security, cash handling.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
The Women's Dress Store: Store Business Manager
Macys Herald Square/Manhasset
New York And Manhasset , New York
11.2015 - 11.2020
- Warmly greeted customers by employing positive etiquette and asking well-rounded questions to identify needs.
- Explained benefits and advantages of different product and service offerings to customers.
- Assisted customers in navigating the website, placing orders, and completing payments.
- Conducted new hire orientation programs to introduce company policies and procedures.
- Monitored the effectiveness of existing training programs, recommending revisions or improvements when necessary.
- Oversaw remodel of Manhasset location, retrained veteran staff on all forms of technology to better service the customer.
- Collaborated with department managers to identify specific needs within their teams that could be addressed through customized trainings.
Store Director
LA Weight Loss
Long Island , NY
04.2010 - 11.2015
- Maintained a high level of customer service standards across all departments in the store.
- Monitored daily operations and staff performance, providing coaching and guidance when necessary.
- Managed overall inventory levels of merchandise by monitoring stock rotation and ordering new items as needed.
- Provided leadership during periods of change by communicating effectively with employees about changes in policy or procedure.
- Developed systems for tracking employee performance against key metrics such as sales goals or customer satisfaction ratings.
- Coached, counseled, recruited, and trained employees and evaluated on-the-job performance.
- Increased store revenues by cultivating new customers, providing superior service, and applying pricing strategies and up-selling techniques.
- Developed and optimized store schedules to meet expected coverage demands and maintain optimal service levels.
- Fostered healthy team environments to promote collaboration and boost productivity.
Regional Visual Merchandising Manager
The Children's Place
Metro New York Region, New York
10.2005 - 04.2010
- Developed and implemented visual merchandising strategies to optimize sales performance in assigned region.
- Organized and managed regional visual merchandising teams to ensure compliance with corporate standards.
- Conducted regular store visits to evaluate store layout, product placement, display techniques, signage, lighting and overall presentation of merchandise.
- Provided guidance to retail stores on how to improve the effectiveness of their displays.
- Monitored regional competitors' visual merchandising activities and provided feedback to corporate team.
- Trained store managers on proper implementation of visual merchandising guidelines and programs.
- Collaborated with marketing department on promotional campaigns for special events or holidays.
- Assisted in the development of new fixtures, signs, graphics, mannequins, props and other materials used for displays.
- Managed budgets related to regional visual merchandising projects and initiatives.
- Reviewed inventory levels at each store location to ensure adequate supply of merchandise for display purposes.
- Worked closely with Regional Sales Managers to ensure consistency between sales goals and visual objectives.
- Oversaw installation of seasonal window displays across multiple locations in the region.
- Aligned visual merchandising strategies and products with company messages, target audience and marketing goals.
General Manager Visual Merchandising
Gap Inc
New York, New York
11.1994 - 10.2005
- Developed creative visual displays to showcase products and attract customers.
- Created window and in-store displays to promote new product launches.
- Organized store layout, fixtures and visual merchandising standards.
- Created innovative floor plans to maximize visibility of merchandise.
- Maintained a high level of organization and cleanliness throughout the store.
- Ensured all signage was up-to-date and accurately reflected current promotions.
- Inspected existing displays regularly to ensure they were up to company standards.
- Assisted in developing strategies for increasing sales by using visual merchandising techniques.
- Monitored competitor's stores for ideas on how best to present merchandise.
- Conducted research on trends in retail design, color schemes, lighting, display techniques.
- Planned seasonal changes in store layouts, including decorations, props and other visuals.
- Provided training sessions for staff members on proper display techniques for different types of merchandise.
Education
Associate of Arts - Business Administration And Management
Nassau Community College
Garden City, NY05-1997
Skills
- Staff Leadership
- People Management
- Brand Awareness
- Sales Leadership
- Customer Service Management
- Payroll Management
- Partnership Building
- Delegation
- Strategic Planning
- POS Systems
- Employee Training
- Talent Recruitment
- Store Merchandising
- Revenue Generation
- Outstanding communication skills
- Team Development
- Sales Coaching
- Friendly and Positive
- Sales professional
- Culture development
Timeline
Store Director/Associate Store Manager
J. Crew Factory
04.2023 - Current
General Manager
Tissot SA
08.2022 - 04.2023
Senior Store Manager
H&M Hennes & Mauritz
11.2020 - 08.2022
The Women's Dress Store: Store Business Manager
Macys Herald Square/Manhasset
11.2015 - 11.2020
Store Director
LA Weight Loss
04.2010 - 11.2015
Regional Visual Merchandising Manager
The Children's Place
10.2005 - 04.2010
General Manager Visual Merchandising
Gap Inc
11.1994 - 10.2005
Associate of Arts - Business Administration And Management
Nassau Community College
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