Summary
Overview
Work History
Education
Skills
Timeline
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Rochelle Castiglione

Alpharetta,GA

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over 16-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

15
15
years of professional experience

Work History

VP, National Sales & Franchising

Social Indoor
Minneapolis, MN
08.2019 - 03.2020
  • Identified opportunities to improve business process flows and overall departmental productivity.
  • Developed marketing and sales strategies to reach and sell franchises to potential owners.
  • Increased company growth through effective collaboration with sales and marketing departments.
  • Exceeded targets by building, directing and motivating high-performing franchise network.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.

Franchise Director

AllOver Media
Minneapolis, MN
04.2014 - 08.2019
  • Led solution selling strategy initiatives to maximize sales of national media and franchises.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Forged and nurtured impactful relationships with customers to cultivate loyalty, boosting customer satisfaction ratings 90%.
  • Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Increased annual sales volume within 2 years by 70%.

Franchise Owner

AO Media Southwest
Phoenix, AZ
03.2005 - 03.2014
  • Devised, deployed and monitored processes to boost long-term business success and increase profit levels 1,000%.
  • Ran business effectively to consistently achieve at least 20% growth each year and exceeding goals 7 out of 9 years.
  • Oversaw 3 franchise locations across Arizona, including all payroll, business planning and marketing.
  • Oversaw business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
  • Collaborated with development teams, internal customers and product line management to verify delivery of desired quality requirements to distributors.

Education

Bachelor of Arts -

University Of Florida
Gainesville, FL

Skills

Relationship building and retention

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Timeline

VP, National Sales & Franchising

Social Indoor
08.2019 - 03.2020

Franchise Director

AllOver Media
04.2014 - 08.2019

Franchise Owner

AO Media Southwest
03.2005 - 03.2014

Bachelor of Arts -

University Of Florida

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Rochelle Castiglione