ROCYSMAILYN A. AVULA
PERRYSBURG
Summary
Experienced and driven Senior Sales Enablement Consultant in Global Treasury Management and Correspondent Banking with strong focus on thought leadership and client experience.
Overview
4
4
years of post-secondary education
20
20
years of professional experience
Work History
Senior Sales Enablement Consultant
Wells Fargo Bank, N.A.
01.2013 - 02.2026
- I was a mason team member and collaborated with various teams to craft and streamline the account opening and payment products onboarding processes.
- Executed the onboarding process for net-new clients across all regions (North America, LATAM & Caribbean, Europe, Africa, Asia, Oceania) and collaborated with key cross-functional partners including Sales, Relationship Management, Operations, Product, and Customer Care.
- Managed complex onboarding data with a high level of accuracy across multiple product categories and implementation stages
- Conducted SWIFT FIN and SWIFT ISO, FED, and CHIPS formatting testing to validate compliance and functionality and minimize negative client impact in the production environment.
- Acted as a subject matter expert for payment formatting analysis and payment investigations.
- Evaluated customer requirements vs. product offering to enhance transparency in the product delivery.
- Contributed to client quarterly reviews in LATAM and the Spanish and English speaking Caribbean
- Participated in Caribbean client roadshows
- Oversaw detail-oriented quality control to identify inconsistencies in the end-to-end account opening process and go live.
- Delivered customized product demonstrations and Spanish-language training sessions for Latin American clients, increasing adoption and client satisfaction.
- Revamped procedures for the client facing forms required for the implementation of online payment platform eliminating a high-risk item from the Risk and Audit Universe (RAU).
- Acted as a senior onboarding specialist and key knowledge resource, supporting peers and contributing to new product-launch initiatives.
GFI Relationship Associate
Wells Fargo Bank, N.A.
01.2009 - 01.2012
- Overhauled International account opening process for the GFI Domestic Correspondent Banking Team
- Coordinated onboarding process for new International USD accounts, ensuring compliance and smooth integration into banking systems.
- Conducted thorough customer due diligence to ensure compliance with regulatory standards.
- Ensured compliance with regulatory standards and company policies in all client interactions.
- Resolved client issues by reviewing account information and providing tailored recommendations, improving overall customer satisfaction.
- Cultivated relationships with existing customers by providing exceptional service and support.
- Participated in customer-facing calls that required travel to enhance client relationships.
- Collaborated with other departments to ensure smooth operations within the organization.
- Coordinated the implementation of new processes designed to streamline operations within the department.
Administrative Assistant
Wachovia Bank GFI Domestic Correspondent Banking
01.2008 - 01.2009
- Administrative Assistant to GFI Relationship Managers covering the US Northeast and Southeast regions
- Prepared travel itineraries and expense reports
- Reviewed overdrawn accounts daily, notifying clients to maintain account integrity
- Assisted Relationship Associates with annual compliance projects to ensure regulatory adherence
- Managed equipment maintenance and inventory, ensuring operational readiness
- Oversaw inventory of office supplies, ensuring adequate stock levels for daily operations.
Client Service Representative
Wachovia Bank Dominican Republic Rep-Office
01.2006 - 01.2007
- Acted as client services representative for Dominican Republic, Puerto Rico, Haiti, and Central America, facilitating communication and support.
- Monitored Dominican Republic Intellitracs queue daily, addressing escalations to ensure timely resolution.
- Oversaw daily Checks-Onus monitoring, notifying clients of relevant updates.
- Managed end-of-day IFT offering of large value dollar payments for local Dominican banks
Education
AAS - Business Administration
Miami-Dade College Wolfson Campus
Miami, FL 09.2009 - 01.2014
Skills
- Sales strategy
- Strategic sales initiatives
- Market analysis techniques
- Customer due diligence
- Onboarding process
- Microsoft Office expertise
- Payment formatting
- Deadline-driven environments
- Cross-level communication
Language Skills
Spanish, English Native/Bilingual (verbal/written), French Limited Working Proficiency (verbal/written)
Accomplishments
- 2014 Q4 Quarterly Excellence Award Customer Service / One Wells Fargo
- 2014 Global Payment Services Most Valuable Partner Award
- 2015 Wells Fargo & UCLA Anderson School of Management Latino Leaders Program
- 2017 G17 Global Conference
- 2022 Q2 GTM CIB Recognition Does What is Right
Timeline
Senior Sales Enablement Consultant
Wells Fargo Bank, N.A.
01.2013 - 02.2026
AAS - Business Administration
Miami-Dade College Wolfson Campus
09.2009 - 01.2014
GFI Relationship Associate
Wells Fargo Bank, N.A.
01.2009 - 01.2012
Administrative Assistant
Wachovia Bank GFI Domestic Correspondent Banking
01.2008 - 01.2009
Client Service Representative
Wachovia Bank Dominican Republic Rep-Office
01.2006 - 01.2007