Rod Madsen

• Build strong relationships with scientists and industry professionals alongside Product Managers to execute Strategic Direction of Company.
• Direct the Marcomm and Marketing Operations team with Sales Scientists to ensure customers receive targeted messaging for products while providing sales teams the information needed for success against the competitive environment.
• Set market driven pricing of the product line and assist with Key Performance Indicators to drive business success.

• Liaised with sales and marketing team to collect customer feedback, incorporating into subsequent production runs and development lifecycles.
• Created product positioning strategies designed to achieve optimal market penetration.
• Consulted with product development teams to enhance products based on customer interest data.
• Developed communications plans for new and existing products to hit specific sales targets.

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• Troubleshot incidents reported daily by end-users and scheduled system changes and identified solutions.
• Answered various levels of technical support inquiries and sales calls leadingd to many Voice of Customer (VOC) opportunities in product development projects.
• Enhanced project management skills by defining and presenting system solutions and timelines for business needs or technical problems.