RODERICK ELLINGTON
wake Forest,nc
Summary
Results-driven Sales Professional with over 17 years of experience excelling in customer relationship management, business development, and sales growth across diverse industries, including real estate. Proficient in managing complex sales cycles, negotiating contracts, and leveraging deep product knowledge to exceed sales targets. Skilled in fostering long-term client relationships, driving customer retention, and delivering tailored solutions that align with customer needs and company objectives. Adept at utilizing CRM systems, analyzing sales data, and implementing innovative strategies to maximize revenue and efficiency. Leveraged AI-driven tools to develop marketing materials, promotional videos, and branded property collateral to enhance listing visibility and buyer engagement. Known for exceptional communication, problem-solving abilities, and a commitment to delivering outstanding customer experiences.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Licensed Realtor
D.R. Horton
Raleigh, NC
05.2025 - Current
- As a Licensed Realtor with D.R. Horton, I assist residential homebuyers and real estate investors in identifying and securing properties that align with their financial goals and lifestyle needs. I manage the full transaction process from consultation and property selection through contract negotiation and closing, ensuring a seamless and transparent buying experience. In addition to company-generated opportunities, I proactively create new business through independent marketing initiatives, leveraging AI-powered tools to design targeted marketing flyers and produce engaging promotional videos that increase property visibility, enhance brand presence, and drive lead engagement.
- Communicated with mortgage lenders to facilitate client financing discussions.
- Provided clients with consistent updates via phone, email, or text on their transactions.
- Conducted market analysis to determine property values and competitive pricing.
- Maintained updated knowledge of local market trends and regulations.
- Collaborated with lenders, appraisers, title companies and inspectors during closings.
Sales Professional - New Home Sales Leader
LGI Homes
Raleigh, NC
01.2020 - Current
- Followed a structured sales process from initial contact through to closing, ensuring a seamless home-buying experience for customers.
- Conducted front-end sales presentations, showcasing model homes, addressing client needs, and guiding them through options that aligned with their desires and budgets.
- Collaborated with homebuyers, realtors, and investors to provide tailored solutions throughout the home purchase journey.
- Recognized for significant contributions to sales team
- Delivered consistently high-quality customer experiences by addressing individual needs and preferences during every sales interaction.
- Built long-term relationships with clients, resulting in increased referrals and repeat business.
- Improved team efficiency by sharing best practices and collaborating with colleagues on sales strategies.
- Enhanced the transaction process by resolving client concerns quickly and ensuring smooth communication between stakeholders.
Sales Executive - In-Home Sales Expert Manager
AT&T
Virginia Beach, VA
01.2014 - 01.2020
- Provided efficient and courteous service to over 160 customers monthly, addressing inquiries and offering tailored solutions.
- Facilitated impactful presentations to prospective clients, showcasing products and services aligned with their needs.
- Built and maintained comprehensive sales funnels to identify, track, and convert potential leads
- Delivered technical expertise in account servicing, including cloud setups, software installations, and troubleshooting.
- Maintained above 90% customer satisfaction ratings by consistently addressing client needs and concerns promptly.
- Collaborated with internal teams to optimize customer experiences and ensure seamless service delivery.
- Conducted follow-ups with clients to reinforce relationships, address post-sale issues, and secure repeat business.
Account Retention Specialist
Sprint Corporate
Hampton, VA
01.2011 - 01.2014
- Managed over 500 customer accounts monthly, focusing on resolving issues and preventing revenue losses.
- Recovered over $500,000 in potential revenue losses through proactive communication and targeted solutions.
- Ensured customer retention by addressing concerns promptly and providing tailored resolutions to meet client needs.
- Maintained accurate and detailed records of client interactions to track progress and identify areas for improvement.
- Collaborated with cross-functional teams to streamline processes and enhance customer satisfaction.
- Demonstrated in-depth product knowledge to resolve technical issues and recommend appropriate services or upgrades
Sales Representative
Cellular Sales of Knoxville, Inc.
Virginia Beach, VA
01.2009 - 01.2011
- Maintained routine communication with over 200 customers monthly to assess satisfaction, address concerns, and promote new offerings.
- Developed and implemented innovative sales strategies to achieve consistent revenue growth.
- Analyzed customer feedback to tailor product recommendations and enhance service delivery
- Built and nurtured relationships with clients to encourage repeat business and referrals.
- Provided personalized consultations to identify customer needs and offer suitable solutions.
- Collaborated with team members to optimize sales processes and meet company targets.
Sales Professional
Victory Nissan of Chesapeake
Chesapeake, VA
01.2007 - 01.2009
- Exceeded sales goals by utilizing in-depth product knowledge to address client needs effectively.
- Built and maintained strong client relationships to foster long-term loyalty and repeat business.
- Negotiated sales terms, pricing, and agreements to meet client expectations while aligning with company objectives.
- Provided tailored product recommendations to ensure client satisfaction and maximize revenue potential.
Education
Computer Technology Course A and B -
Tidewater Tech
05.2006
High School Diploma -
Deep Creek High School
01.2006
Associate of Science - Computer Science
Tidewater Community College
Skills
- CRM management
- Client account management
- Lead generation
- Prospecting new clients
- Sales funnel optimization
- Customer retention
- Revenue growth strategies
- Upselling techniques
- Contract negotiation
- Presentation skills
- Client presentations
- Market research
- Pricing strategy development
- Cross-functional collaboration
- Customer satisfaction improvement
- Sales cycle management
- Problem resolution
- Relationship building
- Self Generated Marketing
- AI Tools
- Product knowledge
- Self Generated Marketing
- AI Tools
Certification
real estate License
Timeline
Licensed Realtor
D.R. Horton
05.2025 - Current
Sales Professional - New Home Sales Leader
LGI Homes
01.2020 - Current
Sales Executive - In-Home Sales Expert Manager
AT&T
01.2014 - 01.2020
Account Retention Specialist
Sprint Corporate
01.2011 - 01.2014
Sales Representative
Cellular Sales of Knoxville, Inc.
01.2009 - 01.2011
Sales Professional
Victory Nissan of Chesapeake
01.2007 - 01.2009
Computer Technology Course A and B -
Tidewater Tech
High School Diploma -
Deep Creek High School
Associate of Science - Computer Science
Tidewater Community College