Roger Bright
Outrigger Kona Resort & Spa & Outrigger Kauai Beach Resort & Spa
Kailua-Kona,HI
20
years of professional experience
I have over 20 years of Hawaii resort sales & marketing experience - Including being in an executive leadership role for over 15 years. Focused on team development, operational excellence driving results-oriented sales & marketing teams. Experienced leader in multi-resort sales management, and team performance across Hawaii's top-tier properties. Proven ability to lead strategies and initiatives that align with corporate goals.
Work History
Area Director of Sales
4 Months- Directed transient and tour series sales strategies to grow resort revenue for two Hawaii Resorts. Outrigger Kona Resort & Spa, and Outrigger Kauai Beach Resort & Spa.
- Collaborated with revenue management to align pricing, strategy to drive direct and wholesale business.
- Cultivated relationships with Tour Series clients, leisure, and travel consortia partners to expand booking opportunities.
- Boosted sales revenue by implementing strategic plans and targeting high-potential accounts.
- Coordinated site inspections, proposals, and sales presentations to convert qualified leads.
- Developed strong relationships with key clients for increased customer retention and higher sales volumes.
- Negotiated favorable contracts with clients that resulted in long-term business opportunities while maximizing profit margins.
Director of Sales & Marketing
7 Years- Directed sales & marketing strategy for resort, encompassing reservations, revenue management, group/transient initiatives, and marketing communications/PR/social media.
- Exceeded budgeted annual room revenue projections each of my 7 years at the hotel.
- Maintained average RevPAR over $1,000 and ADR above $1,400 for seven consecutive years. Drove strategy to achieve Hawaii's highest STR index averaging 240+ from 2018 through May 2025.
- Spearheaded integrated marketing, PR & Social Media campaigns that drove year-over-year increase in direct bookings.
- Acted as the resort champion to maintain the Forbes Five-Star ratings for Resort, including Hawaii's first only Forbes Five Star Spa. Attended and participated in training sessions for all hotel departments - Forbes, LQA and Montage to ensure standards were followed in all resort areas.
- Oversaw sales team performance, coaching staff on account management, lead conversion, and client retention.
- Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
- Led annual budgeting, business plan, forecasting, and pricing decisions aligned with market demand and occupancy goals.
Director of Sales
4 Years 9 Months- Drove room revenues of $45M+ annually, exceeding budget targets by an average of 3–5% across three fiscal years. Led a sales team of 12 (two properties), that secured over 60,000 room nights per year across both transient and group segments.
- Expanded sales reach to five new international markets, resulting in $5.4M in incremental revenue over three years (EMEA, Korea strategy that grew 3% each year.
- Secured Samsung Corp. (Chairman and staff) – multiple stays over 30 days each - over a four-year period. Royal family from Doha, Qatar - both programs resulted in revenues exceeding $1,000,000.
- Oversaw shared group sales team at Makena Beach & Golf Resort. This team achieved yearly targeted goals in revenue, rooms nights, catering & banquets.
- Led sales team training on prospecting, client presentations, and contract negotiations.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
Director of Sales – Makena
3 Years- Successfully repositioned the resort post-renovation (from moderate to luxury) increasing ADR by 15% and leisure revenue by 18% the first year.
- Developed strategic plan driving 5% annual growth in top-line room revenue. Increased yearly group room nights by 12% year over year through 2013.
- Managed 30+ wholesale and retail partnerships, including tour operators in Japan, EMEA, and North America. Promoted to Director of Sales at The Kahala Hotel & Resort based on effectiveness and leadership displayed at Makena Beach & Golf Resort.
- Collaborated with revenue management to align inventory and yield strategies.
- Coached sales team on prospecting, account management, and closing techniques.
- Managed team of sales representatives, providing guidance, coaching and support.
- Promoted to Director of Sales as the sister property in Honolulu - The Kahala Hotel Resort & Spa - Forbes Four Star Resort.
Director of Leisure Sales – Ka'anapali
3 Years- Created and launched a Costco Travel promotion that drove 19,000+ room nights in Q4 2009—generating over $5.5M in new revenue. Oversaw Leisure activities and strategies, increasing market share versus comp set by 6% year over year. Increased wholesale and OTA bookings by 12% through targeted co-op campaigns and marketing initiatives.
- Directed resort operations to align guest service standards with brand expectations.
- Oversaw departmental leaders to ensure consistent daily execution across property functions.
- Implemented process improvements to strengthen efficiency in front office, housekeeping, and guest services.
Education
Associate of Science - Liberal Arts and Music
diploma
Skills
Sales operations
Key account growth
Sales presentations
Marketing/PR/Social Media
Revenue management
Team management
Resort operations
Leadership & Mentoring
Sales strategy development
Websites and Social Links
Linkedin: www.linkedin.com/in/roger-bright
Timeline
Area Director of Sales
Outrigger Kona Resort & Spa & Outrigger Kauai Beach Resort & Spa
06.2026 - CurrentRead More
Director of Sales & Marketing
Montage Kapalua Bay
05.2018 - 05.2025Read More
Director of Sales
The Kahala Hotel & Resort
03.2013 - 12.2017Read More
Director of Sales – Makena
Makena Beach & Golf Resort
03.2010 - 03.2013Read More
Director of Leisure Sales – Ka'anapali
The Westin Maui Resort & Spa
03.2007 - 03.2010Read More
Pearl City High School
diploma
Read More
Leeward Community College
Associate of Science from Liberal Arts and Music
Read More