Microsoft Excel
Roger Dobnikar
Executive Sales Professional
Pleasant Prairie,WI
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 28-year career. Customer-focused professional with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
4
4
years of post-secondary education
21
21
years of professional experience
Work History
Director of Business Development
Alanod GmbH & Co.
North Ridgeville, OH
07.2019 - Current
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Completed and submitted monthly and yearly sales reports to support executive decision making.
- Investigated and addressed business development challenges to proactively mitigate problems.
- Enhanced marketing exposure through effective website content management and direct correspondence with potential clients.
- Participated in industry organization and trade shows to gather competitive and industry intelligence.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Consulted with product development teams to enhance products based on customer data.
- Negotiated, prepared and signed contracts with clients.
Vice President North America
WhiteOptics, LLC
New Castle, DE
09.2011 - 07.2019
- Identified and solved issues with production, workforce and material sourcing to drive business objectives all while maintaining 100% employee retention.
- Led operation and sales team of 23 employees in creation, roll out, and management of new product lines, including highly successful lighting platforms which grew revenue by $12.5 million in 5 years.
- Created and made appropriate documentation for annual budgets and senior leadership goals.
- Supervised daily operations of multi-million dollar manufacturing operation.
- Spearheaded cross-functional initiatives across Engineering and Sales departments to achieve business goals for bottom-line profits.
- Engineered Marketing transition to brand WhiteOptics optical films and coatings.
- Oversaw the transition and sale of company to leading global lighting company.
North American Sales Director
WhiteOptics, LLC
New Castle, DE
09.2011 - 04.2015
- Executed strategic plans for growth, including advertising, sales promotions, pricing, and costing.
- Created new networking strategies to increase clients and revenue by 320% over a 4 year period.
- Presented patented LED technology at industry trade shows and client-sponsored events.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
- Utilized previous operations experience to develop and bring to market energy efficient LED reflector and diffuser technology.
Director of Strategic Accounts
Material Sciences Corporation
Elk Grove Village, IL
10.2003 - 09.2011
- Supported customer requirements and allocated resources to align with business needs.
- Negotiated agreements to develop and execute profitability strategies for key accounts.
- Developed detailed, account specific marketing plans for product development, branding, and pricing in a solutions provider sales arena.
- Traveled nationwide to visit stakeholders, prospects and existing clients, generating additional business opportunities.
- Collaborated with engineering teams to execute strategic sales plans.
- Managed existing strategic accounts and identified new business opportunities to achieve revenue objectives.
- Developed creative sales tools, including presentations, trend reports, and product data sheets.
Education
Bachelor of Arts - Business Communications
Eastern Illinois University
Charleston, IL 09.1988 - 06.1992
Skills
Revenue and profit maximization
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Microsoft Powerpoint
Timeline
Director of Business Development
Alanod GmbH & Co.
07.2019 - Current
Vice President North America
WhiteOptics, LLC
09.2011 - 07.2019
North American Sales Director
WhiteOptics, LLC
09.2011 - 04.2015
Director of Strategic Accounts
Material Sciences Corporation
10.2003 - 09.2011
Bachelor of Arts - Business Communications
Eastern Illinois University
09.1988 - 06.1992
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