Roger Robles
Sames Ford
Corpus Christi,TX
2
Languages
1
Certification
33
years of professional experience
Results-driven Sales Leader experienced in staff management, sales training, and relationship building. Improved sales consistency and closing performance through effective use of CRM software and customer service strategies, while bilingual Spanish communication enhanced client engagement. Versatile in managing showroom operations and finance handoffs, with a focus on driving sales growth and improving process efficiency.
Work History
Sales Manager / Finance Manager
3 Years 6 Months- Directed sales team performance using CRM follow-up, lead management, and deal desking processes.
- Trained sales consultants on product knowledge, customer engagement, and closing techniques.
- Coordinated finance and insurance handoffs to streamline paperwork and improve deal completion.
- Monitored inventory mix to align vehicle availability with market demand and sales objectives.
- Reviewed customer interactions to resolve concerns and protect satisfaction scores.
- Evaluated trade-in appraisals and pricing strategies to support competitive offers.
- Implemented sales process improvements to strengthen consistency across showroom operations.
- Analyzed monthly sales reports to identify trends and adjust team priorities.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent follow-ups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Increased sales force productivity by introducing sales automation tools and streamlining administrative tasks.
- Coordinated with sales team to finalize vehicle deals and maintain smooth customer handoffs.
Sales Manager Finance Manager
11 Years 2 Months- Directed vehicle sales operations, aligning showroom activity with dealership goals and customer demand.
- Coached sales staff on product knowledge, negotiation, and closing techniques.
- Monitored CRM activity to track leads, follow-ups, and sales pipeline accuracy.
- Coordinated inventory mix with management, balancing new and used vehicle availability.
- Reviewed sales performance reports to refine pricing, promotions, and forecasting.
- Resolved customer concerns during the purchase process, supporting satisfaction and repeat business.
- Collaborated with finance and service teams to streamline deal execution and delivery.
- Implemented process improvements that strengthened sales efficiency and team accountability.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
- Streamlined sales processes for efficiency, adopting new CRM tools and technologies.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Oversaw deal funding, vehicle schedules, and posting accuracy within dealership management systems.
- Directed finance office processes, improving workflow efficiency and supporting audit readiness.
Sales Manager Finance Manager
3 Years 8 Months- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Attended industry events and conventions to explain sales opportunities.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Enhanced team performance with comprehensive training sessions, focusing on product knowledge and sales techniques.
- Expanded market share by identifying and penetrating untapped markets.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Communicated product quality and market comparisons by creating sales presentations.
- Analyzed gross profit trends, identifying opportunities to improve finance and sales profitability.
- Coordinated with sales, service, and accounting teams to resolve billing discrepancies and posting errors.
- Maintained strong lender relationships, ensuring timely submissions and clean deal documentation.
- Trained new and existing staff members in various financial procedures to prepare for job requirements.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Coached sales staff on product knowledge, negotiation, and closing techniques.
- Streamlined sales processes for efficiency, adopting new CRM tools and technologies.
General Sales Manager
10 Years 9 Months- Directed new and used vehicle sales operations to maximize showroom performance and inventory turnover.
- Coached sales team on menu selling, trade appraisals, and customer follow-up discipline.
- Reviewed dealership gross profits, reconciling sales results against finance and closing reports.
- Negotiated vehicle pricing and trade allowances to maintain competitiveness and protect margins.
- Coordinated inventory planning with management, aligning stocking levels to market demand.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on a daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
- Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Reduced operational costs by identifying inefficiencies within the sales process and recommending targeted improvements.
- Developed and implemented a comprehensive salesperson training program.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into the best remedy.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Attended industry events and conventions to explain sales opportunities.
Owner Operator
4 Years- Completed daily sales operations, inventory flow, and customer transactions for pre-owned vehicle dealership.
- Evaluated vehicle condition, reconditioning needs, and merchandising standards to strengthen show presentation.
- Directed daily sales operations, inventory flow, and customer transactions for pre-owned vehicle dealership.
- Managed title, registration, and financing paperwork to ensure accurate, compliant deal processing.
- Oversaw budget decisions, vendor coordination, and operational priorities to support long-term business growth.
- Managed day-to-day business operations.
- Established strong relationships with suppliers, ensuring consistent delivery of goods and services at competitive prices.
- Ensured compliance with relevant regulations, maintaining proper documentation and licensing requirements.
- Assessed income and expenses and adapted plans to improve profit levels.
Education
High School Diploma
Skills
Sales strategy
Sales process
Sales planning
Performance management
CRM software
Sales presentations
Product knowledge
Sales strategy
Negotiation skills
Sales team training
Staff management
Team oversight
Goals and performance
Communication skills
Relationship building
Multilingual communication
Digital marketing strategies
Certification
- CPSM - Certified Professional Sales Manager
- Certified Automotive Profit Builders
- Completed Finance School
- Completed Sales Training Course {Train the Trainer}
- Certified- Chevrolet, GMC, Ford, Mitsubishi, Mazda
Languages
English
Full Professional
Spanish
Full Professional
Timeline
Sales Manager / Finance Manager
Sames Ford
10.2022 - 04.2026Read More
Sales Manager Finance Manager
Allstar Mitsubishi Mazda
10.2011 - 12.2022Read More
Sales Manager Finance Manager
Sames Ford
01.2008 - 09.2011Read More
General Sales Manager
Neessen Chevrolet GMC Buick CDJR
01.1997 - 10.2007Read More
Owner Operator
Elite Auto Sales
01.1993 - 01.1997Read More
Roy Miller High School
High School Diploma
Read More