Romeo Caicedo
Pompano Beach
Summary
Seasoned Vice President of Sales with a background in spearheading sales strategies and leading dynamic teams. With strong leadership skills coupled with strategic vision, have consistently contributed to the growth and profitability of previous employers. Strengths include developing effective sales processes, fostering strong customer relationships, and driving team performance to exceed targets. Known for analytical thinking and problem-solving abilities that result in improved operational efficiency.
Overview
35
35
years of professional experience
3
3
years of post-secondary education
Work History
VP of Sales
Products Inc
Fort Lauderdale, Miami
07.2004 - Current
- Sales to new accounts
- Analyzed market trends to identify new opportunities and adapt sales strategies accordingly.
- Mentored sales teams to improve skills and foster a high-performance culture.
- Established strong relationships with key clients to ensure long-term partnerships.
- Conducted regular sales training sessions to enhance team performance and product knowledge.
Salon Consultant
Salon Centrix
Miami , Fort Lauderdale
07.2001 - 07.2004
- Sales new accounts
- Provided expert advice on beauty products to enhance customer satisfaction.
- Maintained knowledge of current beauty trends and industry innovations.
- Managed inventory levels to ensure product availability for customers.
- Collaborated with team members to create engaging displays and promotions.
- Delivered exceptional customer service through attentive listening and support.
Salon Consultant
Exclusive beauty supply
Fort Lauderdale, Miami
09.1998 - 07.2000
- Sales new salons
- Provided expert advice on beauty products to enhance customer satisfaction.
- Assisted customers in selecting appropriate hair and skincare products.
- Conducted product demonstrations to showcase features and benefits.
Salon Sales Consultant
Total image international
Tampa , Miami
07.1995 - 07.1998
- Sales new salons
- Consulted clients on salon products
- Managed inventory for salon supplies
- Trained staff in product knowledge
- Built relationships with salon owners
Salon Consultant and Regional Manager
Interface marketing (Nexxus)
Tampa
07.1990 - 07.1994
- Salon consultant open new accounts and build relationships with clients
- Advised clients on hair and beauty products tailored to individual needs.
- Conducted consultations to understand customer preferences and style goals.
- Demonstrated product usage techniques to enhance customer satisfaction.
- Managed inventory levels, ensuring adequate stock of popular items.
Education
Associate of Science - Advertising And Marketing
University Technology
Quito Ecuador 07.1986 - 08.1989
Skills
- Sales strategy
- Market analysis
- Customer relationship management
- Team leadership
- Sales training
- Inventory management
- Account management
- Business development
- Client retention
- Negotiation skills
- Cross-functional collaboration
Timeline
VP of Sales
Products Inc
07.2004 - Current
Salon Consultant
Salon Centrix
07.2001 - 07.2004
Salon Consultant
Exclusive beauty supply
09.1998 - 07.2000
Salon Sales Consultant
Total image international
07.1995 - 07.1998
Salon Consultant and Regional Manager
Interface marketing (Nexxus)
07.1990 - 07.1994
Associate of Science - Advertising And Marketing
University Technology
07.1986 - 08.1989